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- Tasks: Lead email and SMS campaigns to boost engagement and sales across UK and Europe.
- Company: Join a dynamic team focused on enhancing customer experiences in retail marketing.
- Benefits: Enjoy hybrid working with flexibility, plus opportunities for professional growth.
- Why this job: Be part of a creative environment that values data-driven insights and collaboration.
- Qualifications: Degree in Marketing and 5+ years in retail marketing required.
- Other info: Experience with Adobe CC and strong analytical skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an Email Marketing Manager to join our client in a hybrid working environment, with 3 days per week in the office and 2 days based from home. As Email Marketing Manager you will develop and execute a strategy for email and SMS communications to drive engagement, sales, and brand loyalty across our UK and European markets. This role is key to enhancing the customer experience for both Trade and Retail customers, leveraging data-driven insights, automation, and personalization to increase footfall and conversion online and in stores.
Key Responsibilities:
- Lead the planning and execution of email and SMS campaigns, working with the Campaign and Social Media teams to identify key opportunities.
- Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
- Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
- Create monthly email plans and coordinate with the Content team for required digital assets.
- Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency.
- Manage and enhance all automated programs, including omni-channel campaigns utilizing the Emarsys platform.
About you:
- Degree in Marketing or a related field.
- Over 5 years of experience in retail marketing, including email, SMS, CRM, and digital communications.
- Strong understanding of GDPR/PECR/DPA regulations and IP reputation management.
- Experience with Adobe CC products or similar for creating digital assets.
- Excellent planning and organizational skills to manage multiple projects and deadlines.
- Strong analytical skills for interpreting data and optimizing digital communications.
- Collaborative mindset, with the ability to work across teams.
- Demonstrated experience in people management, including development and performance management.
Email Marketing Manager (Bracknell) employer: Trinity Resource Solutions
Contact Detail:
Trinity Resource Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager (Bracknell)
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and SMS communications. Understanding current best practices and innovative strategies will help you stand out during discussions with us.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with professionals in the email marketing field, especially those who have experience with platforms like Emarsys. Building connections can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with GDPR and other regulations. Being knowledgeable about compliance will show us that you understand the importance of data protection in marketing.
We think you need these skills to ace Email Marketing Manager (Bracknell)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, CRM, and digital communications. Use specific examples that demonstrate your success in driving engagement and sales through email campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the job requirements. Mention your understanding of GDPR regulations and your experience with tools like Emarsys, as these are crucial for the role.
Showcase Analytical Skills: Provide examples of how you've monitored and analysed campaign performance in previous roles. Highlight any data-driven decisions you made that led to improved engagement or conversion rates.
Highlight Collaboration Experience: Since the role involves working with various teams, emphasise your collaborative mindset. Share instances where you successfully worked with content, social media, or external suppliers to achieve campaign goals.
How to prepare for a job interview at Trinity Resource Solutions
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience with email and SMS campaigns. Highlight specific examples where you successfully drove engagement and sales, and be ready to explain the strategies you used to achieve those results.
✨Demonstrate Data-Driven Decision Making
Since this role relies heavily on data insights, come equipped with examples of how you've used analytics to optimise campaigns. Discuss any tools or platforms you've used, such as Emarsys, and how they helped improve performance.
✨Understand GDPR and Compliance
Given the importance of compliance in email marketing, brush up on GDPR, PECR, and DPA regulations. Be ready to discuss how you've ensured compliance in past roles and how you would approach it in this position.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Prepare to share examples of how you've successfully collaborated with others, particularly in planning and executing campaigns. Highlight your ability to manage relationships with external teams and suppliers.
