Head of Brand Marketing

Trinity is an award-winning care provider, proudly rated 'Outstanding' by the CQC, placing us in the top 4% of care companies in the UK. With over 20 years of experience, we're known for delivering care that's personal, trusted, and truly compassionate. Values that resonate through everything we do.

We're looking for a Head of Brand Marketing to join our team. You will build Trinity Homecare Group's long-term brand equity and future demand pipeline across three established homecare brands: Trinity Homecare, Country Cousins, and Patricia White's. You'll create a compelling, trusted brand narrative that resonates with families seeking care, attracts exceptional care professionals, and establishes Trinity as the undisputed leader in private pay homecare across the UK.

What you’ll do:

• Develop brand propositions and messaging frameworks for Trinity Homecare, Country Cousins, and Patricia White's based on customer insight and competitive analysis.
• Execute against brand guidelines across all consumer touchpoints, ensuring consistency in messaging, tone, and visual identity.
• Lead content strategy development delivering educational content that builds trust with families researching care options—guides, articles, case studies, and resources.
• Develop and execute employer brand strategy, working closely with HR to position Trinity as the care sector's employer of choice.
• Lead awards strategy and submissions to build Trinity's industry profile, positioning Trinity as a thought leader through speaking opportunities and media placements.
• Support Business Development Managers with marketing collateral, presentations, event materials, and Brand Ambassador Program resources.
• Manage internal communications strategy including newsletters, intranet, briefings to engage and inspire Trinity's care professionals and teams.
• Brief and manage external creative agencies, video producers, designers, and freelancers.
• Collaborate with Head of Performance Marketing to ensure brand and performance strategies complement and amplify each other.
• Lead and develop the Content and Comms Design Manager.

What we’re looking for:

Essential:

• 5-8 years in brand marketing, brand strategy, or integrated marketing roles.
• Proven track record building brands in considered-purchase, trust-led sectors (healthcare, professional services, financial services).
• Demonstrated success in customer insight research, competitive positioning, and proposition development.
• Experience managing employer brand and recruitment marketing.
• Experience supporting field-based sales or business development teams with marketing enablement.
• Experience working with creative agencies and managing brand production.
• Strong copywriting and content strategy skills.

You Are:

• Strategic brand thinker with strong insight capabilities—understands how to translate customer understanding into compelling brand propositions.
• Exceptional storyteller with confident stakeholder management skills who can influence senior leadership.
• Data-literate—comfortable using brand tracking, sentiment analysis, and content performance metrics.
• Guardian mentality—passionate about protecting and elevating brand standards.
• Insight-driven—naturally curious about customer needs, market dynamics, and competitive threats.
• Collaborative—works seamlessly with Performance Marketing, BDM team, Sales, Operations, and HR.
• High standards—relentlessly pursues excellence in creative execution and brand consistency.

Why Join Trinity Homecare Group:

• Join an Outstanding-rated care provider with a trusted reputation.
• Competitive Salary: depending on experience.
• Hybrid Working – Flexible approach with Worcester Park office base.
• Generous Leave – 25 days' holiday plus your birthday off and bank holidays.
• Leadership Opportunity – Lead and develop the Content and Comms Design Manager.
• Meaningful Work – Build a brand that helps families find trusted care during challenging life moments.
• Strategic Impact – Shape Trinity's brand positioning and establish the business as the sector leader.

How To Apply:

Submit your CV with a brief note covering:

• Your most impressive brand marketing achievement (with metrics).
• Your experience building brands in trust-led or healthcare sectors.
• Why healthcare/homecare interests you.

Trinity Homecare Group is an equal opportunities employer.

About Us: Trinity is an award-winning Care provider with over 20 years' of experience in the Care Industry. We’re personal, we’re trusted, we’re caring and we ensure that it resonates throughout everything we do. We are also an approved NCFE Training Centre so there is an opportunity for new and existing carers to gain qualifications whilst they work.