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- Tasks: Lead and innovate marketing strategies to boost AECO's growth in the EMEA region.
- Company: Join Trimble, a leader in transforming industries through innovative technology and services.
- Benefits: Enjoy remote work flexibility and be part of a diverse, inclusive culture.
- Why this job: Shape impactful marketing campaigns while collaborating with dynamic teams across Europe.
- Qualifications: Experience in partner marketing and budget management; strong communication skills are a must.
- Other info: Fluency in English required; additional languages like Spanish or French are a plus.
The predicted salary is between 36000 - 60000 £ per year.
Your Title: Indirect Marketing Specialist, EMEA
Job Location: UK – London or Spain, Italy or France – Remote
Our Sector: AECO – Architects, Engineers, Construction & Owners
We are seeking either an Indirect Marketing professional or a Marketing generalist with strong experience building brand awareness and customer relationships to join us in the newly created role of Indirect Marketing Specialist for EMEA.
In this role, you will work collaboratively with EMEA sales teams and help drive AECO’s regional growth by crafting and executing impactful marketing strategies through our valued partners. Working closely with our Sr. Manager, GTM Strategy and senior AECO Sales Leaders this is your opportunity to lead, innovate, and shape how we engage with regional markets, ensuring our AECO software brands success on a global scale.
What You Will Do:
- Drive Partner Go-to-Market (GTM) Plans: Collaborate with partners to develop and drive effective Go-to-Market (GTM) plans, ensuring that partner strategies are aligned with AECO’s objectives and optimized for market success in the EMEA region.
- Collaborate with Partners and Sales Teams: Work closely with partners and internal sales teams to design and deliver effective omnichannel demand generation plans. Your role will involve aligning objectives and ensuring that partner marketing efforts contribute to overall business goals.
- Develop and Execute Campaigns: Create and implement integrated through-partner marketing campaigns that align with AECO’s global strategies and brand expectations. You’ll ensure these campaigns are tailored to the specific needs of EMEA, driving demand across various channels.
- Localize Content for Regional Markets: Adapt global marketing content to resonate with regional audiences, ensuring that messaging is culturally relevant and effective across different geographies within EMEA.
- Support Partner Development: Assist in the growth and development of partner capabilities by providing guidance, resources, and support. You’ll play a key role in empowering partners to execute successful marketing initiatives.
- Teach Marketing Best Practices: Educate partners and internal teams on marketing best practices. You will share insights and strategies to enhance marketing effectiveness across diverse geographies within EMEA.
- Manage Regional MDF Budget: Oversee the regional Market Development Funds (MDF) budget, ensuring optimal allocation and tracking of funds to support demand generation activities and customer lifecycle marketing initiatives.
- Plan and Execute Demand Generation Plans: Lead the planning, organization, and execution of regional demand generation efforts. This includes coordinating with various stakeholders to ensure timely and impactful delivery of marketing activities.
- Implement To-Marketing Campaigns: Ensure best practices are followed for the organization and management of our PRM tool related to marketing and communication modules. You will help new partners onboard onto our one-to-many communication channels and measure regional partner engagement.
What Skills & Experience You Should Bring:
To excel in this role, you should have a strong foundation in partner marketing, along with the ability to collaborate effectively, manage budgets, and drive successful Go-to-Market (GTM) strategies across diverse regions. Key qualifications include:
- Marketing Expertise: Proven experience developing and executing through-partner marketing campaigns, including demand generation and Go-to-Market (GTM) planning.
- Collaboration and Interpersonal Skills: Strong ability to work cross-functionally, including multiple and remote teams, cultures, and time zones, with partners, sales teams, and internal stakeholders to align marketing efforts with business goals.
- Budget Management: Experience managing budgets effectively, particularly with Market Development Funds (MDF) or similar resources.
- Content Localization: Skilled in adapting and localizing marketing content to suit regional markets, ensuring cultural relevance and impact.
- Communication & Mentoring: Excellent communication skills with the ability to teach marketing best practices and mentor teams across diverse geographies. Native or C2 proficiency in English is required; should you also have fluency in Spanish, Italian or French that would be beneficial but is NOT essential.
- Self-Starter with a Growth Mindset: Proactive problem solver with strong organizational and multitasking abilities. Maintain a positive attitude in a fast-paced and evolving work environment.
About Trimble:
Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modelling, connectivity, and data analytics enable customers to improve productivity, quality, safety, and sustainability. From purpose-built products to enterprise lifecycle solutions, Trimble software, hardware, and services are transforming a broad range of industries such as construction, geospatial and transportation, and logistics.
Trimble’s Inclusiveness Commitment:
We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.
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Indirect Marketing Specialist, EMEA employer: Trimble
Contact Detail:
Trimble Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Indirect Marketing Specialist, EMEA
✨Tip Number 1
Familiarize yourself with the AECO sector and its key players. Understanding the landscape will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the marketing and AECO fields. Attend industry events or webinars to connect with potential colleagues and partners, which can give you insights into the role and company culture.
✨Tip Number 3
Showcase your experience with Go-to-Market strategies in your conversations. Be prepared to discuss specific campaigns you've worked on and how they contributed to business growth.
✨Tip Number 4
Highlight your ability to adapt marketing content for different cultures. Share examples of how you've successfully localized campaigns in the past to resonate with diverse audiences.
We think you need these skills to ace Indirect Marketing Specialist, EMEA
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Indirect Marketing Specialist position. Understand the key responsibilities and required skills, especially around partner marketing and Go-to-Market strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in partner marketing, budget management, and campaign execution. Use specific examples that demonstrate your ability to drive demand generation and collaborate with sales teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the AECO sector. Mention how your skills align with the company's goals and how you can contribute to their success in the EMEA region.
Showcase Cultural Awareness: Since the role involves working across diverse regions, emphasize any experience you have in content localization or working with international teams. This will demonstrate your ability to adapt marketing strategies to different cultural contexts.
How to prepare for a job interview at Trimble
✨Showcase Your Marketing Expertise
Be prepared to discuss your experience with through-partner marketing campaigns and Go-to-Market strategies. Highlight specific examples where you've successfully driven demand generation and how those experiences align with the role's requirements.
✨Demonstrate Collaboration Skills
Since this role involves working closely with partners and sales teams, share instances where you've effectively collaborated across different teams or cultures. Emphasize your ability to align marketing efforts with business goals in a diverse environment.
✨Discuss Budget Management Experience
Prepare to talk about your experience managing budgets, particularly Market Development Funds (MDF). Be ready to explain how you have allocated resources effectively to support marketing initiatives and drive results.
✨Emphasize Content Localization Skills
Given the importance of adapting marketing content for regional markets, be ready to discuss your approach to localization. Share examples of how you've tailored messaging to resonate with different audiences and ensure cultural relevance.
