Medical Copywriting Lead - Indegene UK

We are a technology-led healthcare solutions provider driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. At Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy.

We are looking for a talented professional with English copywriting skills focused on the Medical Industry, who can work on developing copy content for brand deliverables. This role would complement the design team while working for our client in the pharmaceutical industry. The focus of the role will be to create promotional communication content. You should be recognized as a brand expert with an ability to translate science and data into compelling promotional copy complying with medical, regulatory, legal, and compliance guidelines.

The aim is to ‘make the complex simple’ adapting larger pieces of content to create smaller, easy-to-read materials for digital and non-digital channels, maintaining key medical messaging and being able to anchor medical literature references. Creativity, innovative thinking, and problem-solving should be at the heart of all you do.

The role and responsibilities of the Medical Copywriter include the following:

• The main focus is to develop and update content for various commercial assets, with an additional focus upon omnichannel implementation on digital channels (including but not limited to banner ads, emails, sales rep materials such as i-detail, social media posts/content, and websites) – as well as printed material (including but not limited to posters, slide kits, patient guidelines, sales content, leaflets, and conference materials).
• The role works within medical, regulatory, and legal guidelines to ensure compliance with legislation and regulations in the Netherlands, including the client's internal policies. It also ensures that all content is supported by authentic, current, and up-to-date references. A working understanding of the CGR Code (Code Geneesmiddelenreclame) and the Dutch Medicines Act is required.
• There may be occasional opportunities to be involved in creative projects involving ideation and moving image for campaign level activity.
• Working in partnership with a graphic design team (on the needs for copy and content), with the brand and production teams on briefs, workshops, and project deliveries.
• Ensuring compliance to local legislation and regulations including client internal policies, ensuring that content development & activities are supported by authentic and up-to-date references.
• Follow best practices in the department regarding processes, communication (internal and external), project management, documentation, and technical requirements such as language, grammar, stylization, content search, summarizing, data conflicts, and referencing.
• Adherence to the highest editorial standards is expected while creating copy drafts.
• Participating in assigned training programs and working on assignments as per requirement.
• Participating in client calls as per project requirements.
• Use of, overseeing and harnessing the advantages of AI tools in providing accurate and relevant copy content.
• Being compliant to quality, confidentiality, and security; adhering to and following quality systems, processes, and policies; and being compliant to training and specifications.

Ideal Profile:

• Education—related healthcare Degree/Masters or equivalent qualification preferable.
• Minimum of 3+ years of experience, including an in-house creative or agency role working with Pharma sector clients.
• Awareness of local and country/region specific regulatory requirements.
• Familiarity with / intermediate understanding of, the fields of medicine and good to have respiratory & immunology, cardiovascular, renal & metabolic, oncology therapy areas.
• Strong flair, skills and passion for writing with conceptual ability and a solid knowledge of the digital landscape.
• Strong written and verbal communication/presentation skills.
• To have had relevant experience and being skilled in SEO copywriting, pairing best practices that drive traffic (keyword research), with compelling copy, encouraging a desired action, is a distinct advantage.
• Passion for networking and stakeholder engagement.
• Client-oriented attitude with focus on creating strong long-term relationships with clients and encouraging others to work toward this goal.
• Ability to assure timely completion of assignments.
• Skilled in problem identification and problem solving.
• Detail oriented, well organized and timeline driven with the ability to multitask.
• Experience working within a large multi-national company in a matrix corporate environment preferable.
• Should have both strong written and verbal communication skills in native Dutch language and good business English.

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.