At a Glance
- Tasks: Lead content creation for luxury watches on Instagram, TikTok, and YouTube.
- Company: Trilogy Jewellers, a brand redefining luxury retail in Mayfair.
- Benefits: Creative freedom, direct access to the founder, and unique industry insights.
- Why this job: Shape a luxury brand's story and build a loyal following.
- Qualifications: Experience in growing brands and a keen eye for luxury aesthetics.
- Other info: Opportunity for long-term impact and genuine ownership in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re building something bigger than a luxury watch retailer at Trilogy Jewellers. We’re building a brand people actively follow and content is at the centre of that. We’re looking for a Content Lead to take real ownership of how Trilogy shows up across Instagram, TikTok and YouTube. This isn’t about scheduling posts. It’s about building a content engine with taste, consistency and momentum. If you want to execute briefs, this won’t be the right role. If you want to shape the story and build something properly, read on.
The role
- Setting the visual direction and tone for the brand
- Shooting and editing high-quality video around rare watches, jewellery, and life inside a Mayfair luxury business
- Turning real moments; product drops, sourcing wins, behind-the-scenes access - into strong storytelling
- Building repeatable formats instead of one-off posts
- Working closely with the founder, sales and marketing teams so content actually supports the business
You’ll be hands-on, but you’ll also be thinking long-term about where the brand is going.
What success looks like
- Given Trilogy a clear, recognisable content style
- Built content formats that people come back for
- Grown at least one platform meaningfully
- Started laying the groundwork for longer-form YouTube content
- Helped turn Trilogy into a brand people follow even when they’re not buying a watch
This could be a great fit if you:
- Have grown a brand, page or personal account and can show it
- Have good taste and understand restraint, especially in luxury
- Know how to hold attention without chasing every trend
- Are comfortable working independently and making decisions
- Want responsibility, not just tasks
Probably not a fit if you:
- Need constant direction
- Only want to edit, not shape ideas
- Prefer slow-moving environments
- Aren’t interested in the commercial side of content
Why Trilogy
- Access to watches and jewellery most creators never get near
- Real creative freedom and trust
- Direct access to the founder
- A chance to build something long-term, not just “run socials”
- A role with visibility and genuine ownership
How to apply
Please send: Your portfolio or showreel, Links to accounts or brands you’ve helped grow, A short note on how you’d approach building Trilogy’s content to info@trilogyjewellers.com
Content Lead - Luxury Jeweller employer: Trilogy Jewellers
Contact Detail:
Trilogy Jewellers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead - Luxury Jeweller
✨Tip Number 1
Get your portfolio in shape! Make sure it showcases your best work, especially anything that highlights your ability to grow a brand's presence. We want to see your creativity and how you've shaped content before.
✨Tip Number 2
Network like a pro! Reach out to people in the luxury sector or those who have worked with Trilogy. A friendly chat can open doors and give you insights into what they’re really looking for.
✨Tip Number 3
Be ready to pitch your ideas! When you get that interview, come armed with fresh concepts for Trilogy’s content. Show us how you’d build their story and engage their audience across platforms.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Content Lead - Luxury Jeweller
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include your portfolio or showreel when you apply. This is your chance to showcase your best work and demonstrate how you've grown brands or accounts in the past. We want to see your creativity and style!
Tailor Your Approach: In your application, give us a short note on how you'd approach building Trilogy's content. Be specific about your ideas and how they align with our brand's vision. We love seeing candidates who can think strategically and creatively!
Highlight Your Experience: Don’t forget to mention any relevant experience you have in luxury or high-end brands. Show us that you understand the nuances of this market and can bring that knowledge to Trilogy. We’re looking for someone who gets luxury content!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Trilogy Jewellers
✨Know Your Brand Inside Out
Before the interview, dive deep into Trilogy Jewellers' brand identity. Understand their aesthetic, values, and target audience. This will help you articulate how your vision aligns with theirs and show that you're genuinely interested in shaping their content.
✨Showcase Your Creative Process
Prepare to discuss your approach to content creation. Bring examples of past projects where you've taken an idea from concept to execution. Highlight how you’ve built engaging formats and tell stories that resonate with audiences, especially in the luxury sector.
✨Be Ready to Discuss Trends and Restraint
While it's important to be aware of current trends, focus on how you can maintain a sense of restraint in luxury content. Be prepared to explain how you would hold attention without chasing every fleeting trend, and why that’s crucial for a brand like Trilogy.
✨Prepare Questions That Show Long-Term Thinking
Think about the future of Trilogy's content strategy. Prepare insightful questions about their long-term goals and how you can contribute to building a recognisable content style. This shows that you’re not just looking for a job, but are invested in the brand's growth.
