Marketing Lead (UK / EMEA) – Security Vendor

With responsibility for shaping the EMEA marketing strategy in a vibrant and fast-growing Cyber Security vendor, you will hold responsibility for all EMEA marketing activities thus having broad experience across a multitude of marketing techniques. Being closely aligned to the Sales function, there will be a focus on demand generation, capitalising on positive industry noise around the business with an emphasis on analytics and campaign success metrics.

Responsibilities

• Define and execute a Regional Marketing Strategy, aligned to Regional Sales strategies and relevant to each sub region.
• Plan and execute demand generation strategies from anonymous visitor to delighted customer via content syndication, localising global campaigns, targeted email campaigns, brand awareness, virtual events and various digital marketing activities (SEO, PPC, Social etc.), driving high quality new prospects to the internal sales team.
• Build a successful, cost-effective Channel Partner program aligned to the wider business’ objectives through close relationships with the Regional Sales teams.
• Drive regional thought leadership activity to build C-level communities around the topic of cybersecurity.
• Educate, enable and support the sales teams on how to best leverage the marketing campaigns and activities running within territory.
• Collaborate with Global Marketing to sync materials and campaigns with corporate messaging and positioning.
• Ensure that collateral is fit for purpose and fully understood by the region’s sales teams.
• Utilise data and strategic account insight to establish, forecast and report against key success metrics as well as drive customer satisfaction and loyalty.
• Utilise customer success stories to build advocacy campaigns across the region.
• Define and measure achievement of campaign objectives, continually assessing budget vs impact and subsequent success, reporting summaries to Global Marketing and EMEA VP.

Pre-requisites

• 7+ years of delivering B2B Marketing excellence within an IT or Technology (sales) environment, preferably with an understanding of security.
• Ability to learn and articulate the business’ history, GTM / proposition and future plans quickly.
• Hands-on experience with CRM systems; a demonstrable record of working with data to deliver successful marketing campaigns including email automation.
• Strong team player, highly organised and detail-oriented.
• Excellent written and verbal communication skills with project management skills an advantage.
• A record of accomplishment in influencing various stakeholders and becoming trusted via credible engagement, particularly with Sales Leaders.
• Market insight will shape this.
• Possess a “make a difference” attitude with experience of working in a highly dynamic and cross-functional environment.
• Experience crafting, implementing and measuring the effectiveness of all marketing campaigns.
• Degree educated, preferably within Marketing. Masters education also preferred.

Additional details

• Competitive salary and flex benefits.
• UK based. EMEA role.

To apply

Please either register your CV and complete the information fields requested or send your CV to vacancies@trilatycyber.com referencing DJW5304 and your current salary.