At a Glance
- Tasks: Lead growth marketing with influencer partnerships and bold campaigns that make us stand out.
- Company: Join a dynamic open-source platform revolutionising AI development.
- Benefits: Generous salary, equity, remote work, and a training budget for personal growth.
- Other info: Enjoy a flat hierarchy, autonomy, and a supportive team culture.
- Why this job: Make a real impact with creative marketing strategies in a fast-paced startup environment.
- Qualifications: Experience in influencer marketing and GEO/SEO, plus a knack for bold campaign ideas.
The predicted salary is between 63000 - 77000 £ per year.
About Trigger.dev
Trigger.dev is an open source platform used by developers to build production-grade AI agents. It's an SDK and the infrastructure to run agents reliably at scale, so teams can focus on the product instead of the plumbing. Our Cloud product is a managed service where we deploy our users' code and auto-scale from zero to millions of executions. With the rise of AI, being able to offload async tasks reliably is a key part of any developer's toolkit - we're building the infrastructure to make that a reality.
About the position
We're looking for a Marketing Lead to own growth marketing at Trigger.dev: influencer partnerships, GEO/SEO, and the bold, high-visibility campaigns that get us noticed. Rather than spreading effort thin across five channels, we want someone who picks one or two and goes deep. You'll have real budget and autonomy to run steady channel work alongside genuine "big swing" ideas.
What you'll be doing
- Owning influencer marketing beyond our existing activity, using tools like Plug.dev to find, manage, and measure partnerships
- Driving GEO/SEO strategy and execution
- Planning and executing high-impact "big swing" campaigns - think an SF billboard, or premium merch sends to YC founders - with real budget behind them
- Running narrow, targeted paid spend (e.g. a small daily budget tied to a free tool) where it supports a wider campaign, kept deliberately focused rather than broad
Requirements
You really need to have:
- Experience running influencer marketing campaigns end-to-end, from outreach through to measurement
- A track record in GEO/SEO or organic growth channels
- Comfort pitching and executing bold, unconventional campaign ideas - not just optimizing an existing playbook
- The ability to work with real budget and ownership, prioritizing depth on a couple of channels over breadth
If you are remote you must be within CET to ET timezones (GMT+1:00 to GMT-5:00). We will arrange in-person events throughout the year.
You'll be an amazing fit if you:
- Experience at an early-stage startup where you were marketing's first or only hire
- A portfolio of "big swing" campaigns you can point to
- Familiarity with tools like Plug.dev or similar influencer marketplace platforms
- Previously worked in developer tools or on a technical/developer-facing product
- If you're based in the UK and you are able to join the team in London
- Have a social media presence
About the team
We are a small team with a flat hierarchy. We encourage continuous learning and personal development. Everyone operates autonomously; we trust you to get the job done, but to also quickly raise your hand if you need help. We care about our customers and the open-source community. Being a start-up, the work is challenging and fast-paced, but we also understand the importance of taking time off to recharge. Working at a Commercial Open Source Software company is more than just your day job. We have an active community on Discord and GitHub. Everyone on the team helps customers, reviews PRs, and creates issues. Great documentation matters more than ever, both for humans and for the AI tools that read it. Everyone here keeps docs up to date. We are a product-led growth company so everyone is expected to get involved in creating content like code examples, blog articles, videos and tweets.
Benefits
- Generous, transparent compensation and equity - We hire the best talent and pay to reflect that. We also offer equity as a way to ensure everyone is invested in the success of the company.
- Async working - Need a heads-down day or meeting-free days to stay productive? No problem!
- Home office - We will help provide equipment for a comfortable setup so you're as productive at home as you are in the office.
- Generous vacation - We believe it's important to take time off. We encourage you to take your 25 days vacation excluding national holidays, plus sick leave and generous parental leave.
- Training budget - An annual budget to contribute towards learning such as purchasing books, an Audible subscription or online courses.
- Pension and 401k contributions - Enroll in our company pension scheme or we'll contribute directly to your private pension.
Marketing Lead employer: Trigger.dev
At dev, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Backend Engineer, you'll have the opportunity to contribute to meaningful open-source projects while enjoying generous benefits such as a transparent compensation structure, a supportive home office setup, and a dedicated training budget for your professional growth. Our commitment to employee well-being is reflected in our flexible vacation policy and emphasis on continuous learning, making dev a rewarding place to advance your career in a thriving tech environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trigger.dev and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trigger.dev are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trigger.dev on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trigger.dev. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trigger.dev. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trigger.dev:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trigger.dev’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trigger.dev
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trigger.dev will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trigger.dev, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
