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- Tasks: Join us as a Senior Salesforce Media Consultant to optimize ad operations and maximize revenue.
- Company: Trigg Digital is a leading company focused on inclusive job opportunities for the over-50s.
- Benefits: Enjoy a competitive salary, flexible work arrangements, and professional development opportunities.
- Why this job: Be part of a collaborative team that drives innovation in media management and advertising.
- Qualifications: 5+ years in Salesforce consulting with expertise in ad tech and media monetization required.
- Other info: We value diversity and are an equal opportunity employer.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
About the Role:
Trigg Digital is seeking a highly skilled and experienced Senior Salesforce Media Consultant to join our team. The ideal candidate will have a deep understanding of Salesforce Media Cloud, ADvendio or similar Media Management products built to run on Salesforce and their application in advertising inventory management and monetization.
This role involves working with clients across various industries, including media and retail, to design, implement, and optimize Salesforce Media Cloud solutions that streamline ad operations, centralize inventory management, and maximize revenue from advertising spaces.
The candidate must have a strong technical grounding in Salesforce and be able to articulate the building blocks of configuration required to meet specific business requirements. They must also be an expert in writing user stories and acceptance criteria, and possess a solid understanding of AdOps and third party platforms like Google Ad Manager (GAM), DV360, The Trade Desk, Criteo or equivalents.
Key Responsibilities:
- Consultation and Strategy Development:
- Collaborate with clients to understand their lead-to-cash, advertising strategy & sales operations teams needs, challenges and requirements.
- Develop strategies to leverage Salesforce Media Cloud for centralizing and monetizing ad inventory across platforms like Google Marketing Platform (GMP); Meta Ads; Criteo and LinkedIn and more.
- Provide expert advice on best practices for ad operations, inventory optimization, and revenue growth.
- Implementation and Configuration:
- Lead the implementation of Salesforce Media Cloud solutions, ensuring alignment with client requirements.
- Configure and customize Salesforce Media Cloud, including:
- Understanding and leveraging the Media Cloud data model.
- Building Salesforce screen and record-triggered flows.
- Creating validation rules, custom fields, and duplicate rules.
- Configuring record sharing and security settings.
- Integrate Salesforce Media Cloud with third-party platforms like Criteo, Google Ad Manager (GAM), and other AdOps tools.
- Work alongside project manager assisting with end-to-end project delivery, including planning, execution, and monitoring.
- Coordinate with cross-functional teams to ensure timely and successful project completion.
- Provide regular updates and reports to stakeholders on project progress and milestones.
- Write clear and concise user stories in the standardized format: – AS A (user role), I WANT (goal), SO THAT (reason).
- Define acceptance criteria using the GIVEN/WHEN/THEN format: – GIVEN (scenario X), WHEN (event Y occurs), THEN (expected outcome Z).
- Ensure all configuration requirements are documented unambiguously for development and testing teams.
- Conduct training sessions for clients and internal teams on Salesforce Media Cloud functionalities.
- Provide ongoing support and troubleshooting to ensure smooth operation of implemented solutions.
- Develop documentation and user guides to facilitate knowledge transfer.
- Stay updated with the latest Salesforce Media Cloud features and industry trends.
- Identify opportunities for process improvements and innovative solutions.
- Participate in Salesforce community events and forums to share knowledge and best practices.
Qualifications:
- Experience:
- Minimum of 5 years of experience in Salesforce consulting, with a focus on advertising operations, ad tech, or media monetization.
- Proven track record of successful Salesforce Media Cloud implementations.
- Experience working with platforms like Google Ad Manager (GAM), Criteo, Meta Ads, Google AdWords, and programmatic advertising tools.
- Strong understanding of AdOps and its application in marketing departments for retailers or other businesses looking to monetize content space.
- Technical Skills:
- In-depth knowledge of Salesforce Media Cloud capabilities and limitations.
- Proficiency in Salesforce configuration, customization, and integration, including:
- Salesforce data model and object relationships.
- Screen and record-triggered flows.
- Validation rules, custom fields, and duplicate rules.
- Record sharing and security settings.
- Salesforce Media Cloud, ADvendio, Cloudsense, Line Up Systems, Placements.io or similar experience is a plus.
- Salesforce Media Cloud Consultant certification experience is desirable.
- Salesforce Administrator Certification or equivalent is desirable.
- Additional Salesforce certifications (e.g., Salesforce Certified Platform App Builder) are desirable.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team.
- High level of professionalism and client-focused approach.
- Bachelor\’s degree in Business, Information Technology, Marketing, or a related field.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and career advancement.
- Flexible working arrangements.
- A collaborative and innovative work environment.
Equal Opportunity Employer:
Trigg is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Senior Salesforce Media Consultant employer: Trigg Digital Ltd
Contact Detail:
Trigg Digital Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Salesforce Media Consultant
✨Tip Number 1
Make sure to familiarize yourself with Salesforce Media Cloud and its specific functionalities. Understanding how it integrates with platforms like Google Ad Manager and Criteo will give you a significant edge during interviews.
✨Tip Number 2
Brush up on writing user stories and acceptance criteria using the formats mentioned in the job description. Being able to articulate these clearly will demonstrate your expertise and understanding of project requirements.
✨Tip Number 3
Network with professionals in the Salesforce community, especially those focused on media and advertising. Engaging in discussions or attending events can provide insights and connections that may help you stand out.
✨Tip Number 4
Stay updated on the latest trends in ad tech and media monetization. Showing that you are proactive about continuous improvement and industry knowledge can impress potential employers.
We think you need these skills to ace Senior Salesforce Media Consultant
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and qualifications required for the Senior Salesforce Media Consultant position. Tailor your application to highlight your relevant experience in Salesforce Media Cloud and ad operations.
Craft a Strong Cover Letter: Write a compelling cover letter that outlines your experience with Salesforce Media Cloud and similar platforms. Use specific examples to demonstrate how you've successfully implemented solutions in past roles, focusing on your ability to optimize ad inventory and revenue.
Highlight Relevant Experience: In your CV, emphasize your experience in Salesforce consulting, particularly in advertising operations and media monetization. Include any certifications you hold, such as Salesforce Media Cloud Consultant, and detail your familiarity with third-party platforms like Google Ad Manager and Criteo.
Showcase Your Technical Skills: Make sure to clearly outline your technical skills related to Salesforce configuration and customization. Mention your proficiency in building flows, creating validation rules, and integrating with other platforms, as these are crucial for the role.
How to prepare for a job interview at Trigg Digital Ltd
✨Showcase Your Salesforce Expertise
Make sure to highlight your deep understanding of Salesforce Media Cloud and related tools during the interview. Be prepared to discuss specific projects where you've successfully implemented these solutions, focusing on how you optimized ad operations and monetized inventory.
✨Master User Stories and Acceptance Criteria
Since writing user stories and defining acceptance criteria is crucial for this role, practice articulating them clearly. Use the standardized formats provided in the job description to demonstrate your ability to communicate requirements effectively.
✨Demonstrate Project Management Skills
Be ready to discuss your experience with project management, especially in coordinating cross-functional teams. Share examples of how you've managed end-to-end project delivery, including planning, execution, and monitoring, to ensure successful outcomes.
✨Stay Updated on Industry Trends
Show your passion for continuous improvement by discussing recent trends in Salesforce Media Cloud and advertising technology. Mention any community events or forums you've participated in to share knowledge and best practices, which will reflect your commitment to professional growth.
