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- Tasks: Manage and optimise marketing campaigns using Salesforce Marketing Cloud.
- Company: Trigg is a leading company focused on inclusive job opportunities for all ages.
- Benefits: Enjoy hybrid work, 25 days holiday, private healthcare, and fun team events.
- Why this job: Join a dynamic team to create impactful customer journeys and enhance your marketing skills.
- Qualifications: Degree level education with proven experience in Salesforce Marketing Cloud and HTML.
- Other info: Strict adherence to GDPR regulations and commitment to community through Pledge 1%.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid (Work from home and client's office, London SW1E)
Overview: Trigg is seeking an experienced Marketing Cloud Campaign Manager to join our team. The successful candidate will be responsible for managing and optimising campaigns using Salesforce Marketing Cloud Engagement (previously known as "Marketing Cloud" or "ExactTarget"). This role requires a strong background in custom journey creation, campaign optimisation, and proficiency in tools and languages like Journey Builder, HTML, and A/B testing. Experience with AmpScript is a desirable advantage.
Essential Duties and Responsibilities
- Campaign Management: Oversee the day-to-day email deployment process, ensuring campaigns and trigger emails are delivered accurately and on schedule. Develop and execute campaign strategies across multiple customer journeys and channels, delivering coherent and impactful messaging. Manage end-to-end campaign lifecycle, including planning, execution, reporting, and optimisation to maximise ROI.
- Customer-Focused Culture: Ensure customer fair treatment is at the core of all activities, adhering to regulatory requirements and applying appropriate controls.
- Technical Execution: Update and optimise responsive HTML email templates featuring live and dynamic content. Build email templates using tools such as Taxiforemail or similar. Sequence and test customer journeys in Salesforce Journey Builder. Conduct usability and accessibility testing for emails across various platforms using Litmus. Apply best practices for email design and campaign execution, staying updated on industry trends.
- Analysis and Reporting: Engage in a test-and-learn approach to enhance template effectiveness and campaign performance. Analyse reporting metrics to provide actionable insights and recommendations for improvement. Present data-driven campaign performance reports.
Qualifications and Skills
- Education: Educated to degree level.
- Experience and Expertise: Proven experience in Salesforce Marketing Cloud Engagement (or its predecessors). Knowledge of CRM tools such as Salesforce, ExactTarget, or Oracle. Strong experience with HTML; familiarity with AmpScript is a plus. Expertise in A/B testing, campaign management, and cross-functional team collaboration. Understanding of direct marketing channels, including SMS, email, push notifications, and direct mail.
- Technical Skills: Proficient in MS Office Suite (Excel, Outlook, Word, PowerPoint). Advanced HTML skills, with an emphasis on creating accessible and responsive designs.
- Soft Skills: Excellent communication skills, both written and verbal. Ability to manage multiple priorities and projects within strict timelines. Strong analytical and decision-making capabilities, with a focus on achieving results and adapting to change.
Work Arrangement: This hybrid role allows for part-time remote work, with regular in-office requirements at the client's London office (SW1E). If you are passionate about leveraging your Salesforce Marketing Cloud expertise to drive impactful customer journeys and campaigns, we’d love to hear from you!
As some of our end clients may aggregate data or be regulated, strict adherence to GDPR regulations and data stewardship best practices is essential. The successful candidate must demonstrate a thorough understanding of data protection laws, ensuring compliance in all campaign activities. They will be responsible for maintaining the highest standards of data security, ensuring that all customer data is handled responsibly, securely, and within regulatory guidelines. Experience working within a regulated industry or with sensitive customer data is highly desirable.
Trigg is a proud member of the Salesforce Talent Alliance, an equal opportunity employer, we value diversity in our environment and commit to the Pledge 1% movement to give back to our local community.
Trigg Benefits
- Annual bonus
- 25 days holiday allowance + 2 wellness days
- Free drinks and snacks in our London office
- BUPA Private Healthcare & Cash Plan
- Monthly team social events with Christmas & Summer Parties
- Funded personal learning & development program including sponsored Salesforce.com Certification
- Giveback to charities and not for profits through our Pledge 1% program
- Opportunity to attend industry leading events
- Hands-on experience working on increasingly challenging and engaging real-world projects
Marketing Cloud Campaign Manager employer: Trigg Digital Ltd
Contact Detail:
Trigg Digital Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Cloud Campaign Manager
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud Engagement and its features, especially Journey Builder and A/B testing. This will not only boost your confidence but also help you speak knowledgeably about the tools during interviews.
✨Tip Number 2
Network with professionals in the marketing cloud space, particularly those who have experience with Salesforce. Attend relevant webinars or local meetups to gain insights and potentially get referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in email marketing and campaign management. Being able to discuss recent developments or case studies can set you apart during conversations with the hiring team.
✨Tip Number 4
Prepare to demonstrate your analytical skills by thinking of examples where you've used data to drive campaign decisions. Be ready to discuss how you measure success and optimise campaigns based on performance metrics.
We think you need these skills to ace Marketing Cloud Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Salesforce Marketing Cloud Engagement, campaign management, and HTML skills. Use specific examples that demonstrate your expertise in custom journey creation and A/B testing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of customer journeys. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with email deployment and campaign optimisation.
Showcase Technical Skills: In your application, emphasise your technical proficiency with tools like Journey Builder and your ability to create responsive HTML email templates. If you have experience with AmpScript, be sure to mention it as it is a desirable advantage.
Highlight Analytical Abilities: Demonstrate your analytical skills by providing examples of how you've used data to drive campaign performance improvements. Discuss any experience you have with reporting metrics and how you've applied insights to enhance campaign effectiveness.
How to prepare for a job interview at Trigg Digital Ltd
✨Showcase Your Technical Skills
Make sure to highlight your experience with Salesforce Marketing Cloud Engagement, especially your proficiency in Journey Builder and HTML. Be prepared to discuss specific campaigns you've managed and the tools you used to optimise them.
✨Demonstrate Your Analytical Mindset
Prepare to talk about how you've used data to drive campaign decisions. Share examples of A/B testing you've conducted and the insights gained from analysing campaign performance metrics.
✨Emphasise Customer-Centric Approaches
Since this role focuses on customer journeys, be ready to discuss how you've ensured customer fair treatment in your previous roles. Mention any strategies you've implemented to enhance customer engagement and satisfaction.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in email marketing and CRM tools. Being knowledgeable about current best practices will show your passion for the field and your commitment to continuous learning.
