At a Glance
- Tasks: Lead product marketing for a groundbreaking AI finance company and shape its market narrative.
- Company: Join Triffin, a fast-scaling fintech with innovative products and a dynamic team.
- Benefits: Competitive salary, share options, 26 days leave, and regular team events.
- Other info: High autonomy and influence in a fast-paced, growth-focused environment.
- Why this job: Be the first Product Marketing hire and make a real impact on a new category.
- Qualifications: 3-6 years in product marketing, exceptional communication skills, and a curious mindset.
The predicted salary is between 90000 - 90000 € per year.
Join as Triffin’s first Product Marketing hire and define how we communicate a new category of AI finance to the market. You’ll own positioning, messaging and go-to-market strategy across our product suite — shaping how Triffin is understood by customers, partners and the broader ecosystem. This is a rare opportunity to operate at the intersection of product, growth and storytelling, and to build the product marketing function from the ground up. We’ve recently launched funding, payments and AI-powered cash flow management products, with strong early traction and ~800% growth expected in 2026. You’ll play a central role in turning that momentum into clear, compelling narratives and scalable growth.
The role is based in our Shoreditch (London) office. Our first Product Marketing hire — with full ownership of product positioning, messaging and go-to-market. Build the systems, processes and foundations for product marketing at Triffin. High autonomy, high expectations, and significant influence across the business.
What you’ll do:
- Define and refine Triffin’s positioning, messaging and value proposition across products and audiences.
- Own the full lifecycle for new products and features — from concept through to launch and adoption.
- Translate complex financial and technical concepts into clear, compelling narratives.
- Work closely with founders, product and growth teams to align on strategy and execution.
- Develop a deep understanding of customers, their needs and how they perceive value.
- Create high-quality content and collateral that supports sales, partnerships and marketing.
- Build feedback loops between customers, GTM teams and product to continuously improve positioning and product direction.
- Develop scalable playbooks for launches, messaging and market expansion.
- Leverage AI tools and systems to increase speed and quality of output.
What we’re looking for:
- 3–6 years experience in product marketing at a fintech or relevant technology company.
- Strong track record of high-quality work — you’ve shipped effective launches, improved messaging, or driven measurable growth.
- Exceptional communication skills — especially writing and storytelling.
- Structured thinker who can simplify complex ideas into clear narratives.
- Deep curiosity about customers, markets and how businesses operate.
- High ownership mindset — you take responsibility for outcomes, not just output.
- Strong taste and judgment — you care about clarity, quality and impact.
- Comfortable operating in a fast-moving, ambiguous environment.
What success looks like:
- First 3 months: develop a clear understanding of product, customers and market; begin refining core messaging and start telling our story.
- 6 months: own and execute successful product launches with strong internal alignment and external impact.
- 12 months: establish a clear, differentiated market narrative and scalable product marketing function.
Why this role:
- Define how a new category is understood and communicated.
- Work directly with founders and influence both product and go-to-market strategy.
- Build a function from scratch with high ownership and visibility.
- Develop as a high-impact product marketer in a fast-scaling company.
Competitive compensation package:
- Share options — meaningful ownership in the company.
- 26 days annual leave + bank holidays.
- Regular team offsites and social events.
- Salary range: Up to £90k + % of salary vs. specific targets + equity.
Founding Product Marketing Lead (Fintech) in London employer: Triffin
Triffin is an exceptional employer, offering a unique opportunity to shape the future of AI finance as our first Product Marketing Lead. With a vibrant work culture in Shoreditch, London, we prioritise high autonomy and ownership, allowing you to influence key strategies while enjoying competitive compensation, generous leave, and regular team events that foster collaboration and growth. Join us to not only define a new market category but also to develop your career in a fast-scaling environment with significant potential for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Product Marketing Lead (Fintech) in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who are already at Triffin or similar companies. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to speak with hiring managers, make sure to weave in compelling narratives about your past experiences. This is your moment to shine and demonstrate how you can translate complex ideas into clear messages.
✨Tip Number 3
Be proactive! Don’t wait for job postings to appear. If you’re keen on joining Triffin, apply through our website and express your enthusiasm for the role. Tailor your approach to highlight how you can help shape the product marketing function from the ground up.
✨Tip Number 4
Prepare for the unexpected! The fintech world is fast-paced and ever-changing. Be ready to discuss how you’ve navigated ambiguity in previous roles and how you can bring that adaptability to Triffin as we grow and evolve.
We think you need these skills to ace Founding Product Marketing Lead (Fintech) in London
Some tips for your application 🫡
Show Your Storytelling Skills:Since this role is all about communication, make sure your application reflects your storytelling prowess. Use clear, compelling narratives to showcase your experience and how it aligns with our mission at Triffin.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your fintech experience and how you’ve successfully launched products in the past. We want to see how you can bring that expertise to our team!
Highlight Your Curiosity:We love candidates who are curious about customers and markets. In your application, share examples of how you've dug deep into understanding customer needs and how that has influenced your marketing strategies.
Apply Through Our Website:To ensure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and commitment to joining the Triffin team!
How to prepare for a job interview at Triffin
✨Know Your Product Inside Out
Before the interview, dive deep into Triffin’s products and their unique selling points. Understand how they fit into the fintech landscape and be ready to discuss how you would position them in the market. This shows your genuine interest and helps you articulate compelling narratives.
✨Craft Your Storytelling Skills
Since this role heavily relies on communication and storytelling, practice articulating complex financial concepts in simple terms. Prepare examples of how you've successfully communicated product value in previous roles, as this will demonstrate your ability to translate technical jargon into relatable content.
✨Showcase Your Curiosity
Be prepared to discuss how you’ve researched customer needs and market trends in the past. Highlight your curiosity about the fintech sector and how it drives your approach to product marketing. This will resonate well with the team, as they value a deep understanding of customers and markets.
✨Demonstrate Ownership and Impact
Share specific examples from your experience where you took ownership of a project and drove measurable results. Discuss how you’ve improved messaging or executed successful launches. This aligns perfectly with the high ownership mindset they’re looking for and showcases your ability to deliver impactful outcomes.
