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For Companies At a Glance
- Tasks: Drive data-driven insights to optimise marketing performance and demonstrate clear ROI.
- Company: Join a dynamic team at Tricentis, a leader in SaaS analytics.
- Benefits: Enjoy competitive salary, health insurance, and personal development opportunities.
- Other info: Collaborative environment with excellent career growth and modern office in Cork.
- Why this job: Make a real impact by transforming complex data into actionable marketing strategies.
- Qualifications: 8+ years in analytics with strong skills in SQL and marketing metrics.
The predicted salary is between 36000 - 60000 £ per year.
Senior Strategic Analytics and Data Science Manager
Location: Cork, Ireland OR London, UK
Hybrid: 3 days in the office per week
Overview
We are seeking a strategic and technically proficient GTM Senior Strategic Analytics and Data Science Manager to serve as an internal consultant for our Marketing organization. This is an individual contributor role requiring a unique blend of technical expertise, business acumen, and consultative skills to drive data-driven insights that optimize marketing performance and demonstrate clear ROI across the customer lifecycle. This role reports to the Senior Manager, Strategic Analytics and Data Science and works closely with Marketing Leadership to ensure alignment with corporate goals and objectives.
Key Responsibilities
- Strategic Marketing Analysis & Insights: Serve as an internal consultant to Marketing teams, proactively identifying trends and opportunities for campaign optimization and efficiency improvements
- Analyze complex business problems beyond surface-level requests to understand and address underlying business needs
- Develop and deliver strategic insights that drive pipeline growth, marketing efficiency, and revenue attribution
- Create compelling data narratives that connect marketing activities to business outcomes and corporate strategic goals
- Independently identify areas requiring analysis and deliver actionable recommendations
- Ability to tie together narratives for marketing across all GTM (Marketing, Sales & Customer Success)
- Cross-Functional GTM Analytics
- Marketing Analytics: Analyze multi-channel campaign effectiveness and ROI
- Connect marketing activities to pipeline generation and revenue outcomes across the customer lifecycle (Sales & Customer Success)
- Identify optimization opportunities in the marketing funnel
- Sales Analytics: Analyze sales velocity metrics including time to close, average deal size, and win rates as it relates to marketing interaction
- Understand and optimize lead routing efficiency and BDR interaction points
- Analyze sales stage progression impact from marketing activities
- Customer Intelligence: Analyze customer behavior patterns to inform segmentation strategies
- Track customer journey analytics from first touch through conversion
- Understand impact of Customer Marketing activities on customer components of growth (Renewals, Upsell, Downsell, Churn)
- Technical & Systems Expertise: Demonstrate deep understanding of Marketing and GTM tech stack architecture and data relationships
- Build and maintain complex marketing dashboards and automated reporting
- Ensure data accuracy through comprehensive validation processes
- Partner with Marketing Operations on data quality and system optimization
- Provide business context and technical requirements for data integration projects
- Stakeholder Management & Communication: Partner with Marketing Leadership on strategic initiatives
- Support Demand Generation, Digital Marketing, Content, and Field Marketing teams
- Collaborate with Marketing Operations and GTM Operations on process and system improvements
- Provide regular insights to campaign managers and program owners
- Present complex findings in clear, actionable formats to both technical and non-technical audiences
- Process Optimization: Partner with operations teams to optimize data intake, validation, and analysis processes
- Identify and resolve data quality issues across systems
- Establish and maintain reporting systems as reliable Sources of Truth
- Document system processes and data relationships for team knowledge sharing
Experience
Required Qualifications
- 8+ years of experience in analytics roles, with significant exposure to Marketing, Sales and Customer Success analytics
- Bachelor\’s degree in Business, Marketing, Statistics, Computer Science, or related field. Equivalent practical experience will be considered
- Proven experience in high-growth, fast-paced SaaS environments
- Demonstrated ability to work across multiple business functions simultaneously
- Track record of moving from tactical execution to strategic insight delivery
Technical Skills
- Advanced proficiency in SQL – ability to write complex queries
- Expert-level Excel skills including advanced functions, pivot tables, and data modeling
- Strong experience with BI tools (Power BI preferred)
- Deep knowledge of marketing automation platforms
- Proficiency in Salesforce (SFDC) reporting and data structure
- Understanding of ETL processes and data integration concepts
- Understanding of web analytics (Google Analytics, Adobe Analytics)
Marketing Domain Expertise
- Deep understanding of B2B marketing metrics and funnel dynamics
- Expertise in multi-touch attribution and marketing mix modeling
- Knowledge of account-based marketing analytics
- Understanding of digital marketing channels and measurement
- Experience with marketing budget optimization and forecasting
Business Skills
- Deep understanding of SaaS business metrics and GTM processes
- Ability to connect technical data relationships to business outcomes
- Strong consultative mindset – ability to dig deeper beyond stated requests
- Excellent storytelling and data visualization skills
- Self-starter mentality with ability to identify and pursue high-impact analyses independently
Core Competencies
- Marketing Acumen: Deep understanding of modern B2B marketing strategies
- Analytical Excellence: Ability to translate complex data into marketing insights
- Consultative Approach: Partner with marketers to solve business challenges
- Communication: Present technical findings in marketer-friendly language
- Innovation: Bring new analytical approaches to marketing
Preferred Qualifications
- Experience with marketing platforms (Marketo, Bizible, Google Ads etc..)
- Experience with CRM (SFDC, Hubspot etc..)
- Familiarity with product telemetry data
- Experience in analytical roles
What Success Looks Like
- Marketing leaders rely on your insights for strategic decisions
- Demonstrated improvement in marketing ROI and efficiency
- Recognized as the go-to expert for marketing analytics and attribution
- Proactively identifies and addresses business challenges before they become critical
- Clear line of sight from marketing activities to revenue outcomes
Why You’ll Love Working At Tricentis
- Supportive and engaged leadership team.
- Career path and professional & personal development.
- Modern and new office space in the heart of Cork
- Pension plan, Private health insurance and Group Life Insurance
- Enhance statutory Maternity Pay
- 2 paid days Volunteering Leave per year
- And more!
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Senior Strategic Analytics and Data Science Manager employer: Tricentis
Contact Detail:
Tricentis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategic Analytics and Data Science Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in analytics and data-driven decision-making.
✨Tip Number 3
Showcase your analytical skills during interviews. Bring examples of past projects where you turned data into actionable insights, especially in marketing contexts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows your enthusiasm for joining our team.
We think you need these skills to ace Senior Strategic Analytics and Data Science Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Strategic Analytics and Data Science Manager role. Highlight your relevant experience in analytics, marketing, and data science, and show us how you can bring value to our team.
Showcase Your Technical Skills: We want to see your technical prowess! Be sure to mention your advanced SQL skills, experience with BI tools like Power BI, and any familiarity with marketing automation platforms. This is your chance to shine!
Tell a Compelling Story: When writing your application, think about how you can connect your past experiences to the role. Use storytelling to illustrate how your insights have driven marketing performance and ROI in previous positions.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Tricentis
✨Know Your Data Inside Out
As a Senior Strategic Analytics and Data Science Manager, you’ll need to demonstrate your technical expertise. Brush up on your SQL skills and be ready to discuss complex queries you've written. Familiarise yourself with the marketing tech stack and be prepared to explain how data relationships impact business outcomes.
✨Craft Compelling Narratives
You’ll be expected to create data narratives that connect marketing activities to business results. Think about examples where you've turned raw data into actionable insights. Practice explaining these stories in a way that’s engaging for both technical and non-technical audiences.
✨Showcase Your Consultative Skills
This role requires a consultative approach, so be ready to discuss how you've partnered with marketing teams in the past. Prepare examples of how you’ve identified trends and provided strategic recommendations that led to improved marketing performance.
✨Prepare for Cross-Functional Collaboration
You’ll be working closely with various teams, so highlight your experience in cross-functional environments. Think of specific instances where you’ve collaborated with sales, customer success, or operations to drive insights and improvements. Be ready to discuss how you can bridge gaps between different functions.