At a Glance
- Tasks: Shape go-to-market strategies and drive growth in a pre-IPO software company.
- Company: Join a high-growth, innovative software company at a pivotal moment.
- Benefits: Exceptional visibility, direct collaboration with senior leadership, and impactful work.
- Other info: Dynamic environment with opportunities for professional growth and development.
- Why this job: Make a real impact on the company's growth trajectory and prepare for IPO.
- Qualifications: 5+ years in strategy consulting, strong SQL and data analysis skills.
The predicted salary is between 80000 - 100000 £ per year.
Join a high-growth, pre-IPO software company at a pivotal moment in its trajectory. As Manager, GTM Strategy & Growth, you'll report directly to the Senior Director of GTM Strategy & Growth and partner with C-suite executives to shape the company's go-to-market strategy and growth roadmap. This is a highly visible, global role where your work will directly influence board-level decisions and company direction.
What You'll Do
- Market Segmentation & Strategic Prioritization: Own and continuously refine the company’s segmentation framework, defining distinct customer groups based on use case, buying behavior, SAM, and structural attractiveness. Evaluate each segment across growth potential and right-to-win to determine where the company should focus investment.
- Right-to-Win Levers: Articulate differentiated right-to-win levers for target segments based on structural advantages such as product-market fit, ecosystem partnerships, customer proof points, pricing power, and execution capability. Assess competitive intensity, buyer decision criteria, and internal performance data to determine where we have demonstrable advantage versus aspirational ambition.
- GTM Direction Setting: Translate segmentation analysis into explicit GTM guidance — clearly defining where we lead through direct sales, scale via partners, pursue opportunistically, or intentionally deprioritize to maximize focus and return on capital.
- Coverage Model & Growth Architecture: Design and optimize the GTM coverage model across direct, partner, and hybrid channels. Allocate cross-functional resources to priority segments to maximize win probability, revenue concentration, and long-term economic return while structurally reducing cost of sale.
- Coverage and Productivity Modelling: Partner with Finance, Sales Ops and Sales leadership to develop scalable capacity, territory, and productivity models that align hiring plans and partner strategy with segment priorities and growth ambition.
- Executive Decision Support & Strategic Planning: Translate market analysis, competitive intelligence, and performance data into board-ready growth scenarios and investment recommendations. Set the strategic agenda for executive decision-making by synthesizing complex analysis into clear, actionable direction.
- Cross-Functional Orchestration & Governance: Ensure strategic prioritization converts into coordinated execution across Sales, Marketing, Product, Partnerships, and regional teams. Establish KPIs and governance mechanisms that track growth by segment, win rates, and capital efficiency, reinforcing organizational focus and commercial discipline.
Required
- 5+ years of experience in top-tier strategy consulting (MBB or equivalent strongly preferred), with additional industry experience a plus
- Strong technical proficiency with SQL, PowerBI, and data lake environments
- Advanced skills in PowerPoint and Excel, including financial modeling
- Proven ability to communicate complex analyses to C-level executives
- Demonstrated success managing multiple concurrent projects in fast-paced environments
- Self-directed work style with excellent prioritization and stakeholder management skills
- BA/BS degree (MSc or higher strongly preferred)
Preferred
- Experience in B2B SaaS or software companies
- Familiarity with sales operations, revenue metrics, and go-to-market frameworks
Why This Role Matters
You’ll be joining at a critical inflection point where your strategic work will help unlock the next phase of growth and prepare the company for a successful IPO. This role offers exceptional visibility, the opportunity to work directly with senior leadership, and the chance to apply both consulting rigor and hands-on execution in a high-stakes environment.
Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.
Global Sanctions Compliance
We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment.
GTM Strategy & Growth Lead employer: Tricentis
Tricentis is an exceptional employer that offers a dynamic and inclusive work environment, where employees are empowered to shape the future of the company at a pivotal moment in its growth journey. With a strong focus on professional development, employees have access to unique opportunities for collaboration with C-suite executives and direct influence on strategic decisions, all while enjoying the benefits of a high-growth, pre-IPO software company culture that values innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Strategy & Growth Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a role. A personal recommendation can go a long way, especially in high-growth companies.
✨Tip Number 2
Prepare for interviews by researching the company’s recent projects and challenges. This will help you tailor your responses and show that you’re genuinely interested in their growth strategy.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with their needs, especially around GTM strategies and growth architecture. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace GTM Strategy & Growth Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the GTM Strategy & Growth role. Highlight relevant experience, especially in strategy consulting and B2B SaaS, to show us you’re the perfect fit for this pivotal position.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re excited about this opportunity. Share specific examples of how your skills align with our needs, particularly around market segmentation and strategic prioritisation.
Showcase Your Analytical Skills:Since this role involves complex analyses, make sure to highlight your technical proficiency with SQL, PowerBI, and Excel. We want to see how you’ve used these tools to drive decision-making in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Tricentis
✨Know Your Market Inside Out
Before the interview, dive deep into the company's market segmentation and growth strategy. Familiarise yourself with their target customer groups and how they differentiate themselves in the B2B SaaS landscape. This will not only show your genuine interest but also help you articulate how your experience aligns with their needs.
✨Master the Right-to-Win Levers
Be prepared to discuss the right-to-win levers that are crucial for the role. Think about how product-market fit, ecosystem partnerships, and pricing power play into your previous experiences. Bring examples of how you've successfully navigated these areas in past roles to demonstrate your strategic thinking.
✨Showcase Your Analytical Skills
Since this role involves translating complex analyses into actionable insights, brush up on your SQL and data analysis skills. Be ready to discuss how you've used data to inform strategic decisions in the past. If possible, prepare a brief case study or example that highlights your analytical prowess.
✨Engage with Executive-Level Communication
Practice communicating complex ideas clearly and concisely, as you'll be interacting with C-suite executives. Use PowerPoint or Excel to create a mock presentation that summarises a strategic recommendation based on market analysis. This will showcase your ability to synthesise information and present it effectively.
