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- Tasks: Lead marketing strategies to boost demand and brand awareness in the UK&I region.
- Company: Tricentis revolutionises software testing with AI-driven, automated solutions for digital transformation.
- Benefits: Enjoy a dynamic work environment, collaboration with global teams, and opportunities for professional growth.
- Why this job: Join a fast-paced team where your creativity and data-driven mindset can make a real impact.
- Qualifications: 7+ years in B2B marketing, preferably in enterprise software; strong communication and project management skills required.
- Other info: Remote work options available; travel required approximately 15% of the time.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Field Marketing Manager, UK&I role at Tricentis
Join to apply for the Field Marketing Manager, UK&I role at Tricentis
Field Marketing Manager, UK&I – EMEA Marketing
Location: London, UK
Tricentis offers a new and fundamentally different way to tackle software testing, dramatically accelerating digital transformation, application delivery, and cloud migration, helping CIOs deliver transformative digital projects right the first time.
Our approach is totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, increasing software delivery speed, reducing costs, and improving quality. Testing now takes just minutes or hours instead of days or weeks, while being far more cost effective and highly accurate, increasing your enterprise risk coverage. This kind of enterprise automation drives massive efficiency and speed gains. And the power of digital transformation becomes abundantly clear.
Job Description
Tricentis is looking for an internationally experienced marketer with a proven track record in B2B tech marketing. The Field Marketing Manager, UK&I will be a key member of the EMEA marketing team, utilising their innate knowledge of the local market to build and execute segment-specific marketing programs for demand generation, brand awareness and customer expansion.
As part of the EMEA marketing team, reporting to the Senior Director, Marketing EMEA & APAC, this role will work closely with the broader marketing, operations, sales and customer growth teams to maintain consistency across brand, messaging, programs and processes.
You will support the EMEA marketing program by working closely with a geographically distributed marketing team, headquartered in the United States, and collaborate on the strategy and execution of agreed marketing activities.
If you’re a data-driven self-starter that thrives in a fast-paced, dynamic environment, you’re passionate about modern marketing best practices, have a strong work ethic and program-excellence mindset, and love working with sales teams and contributing to business growth, then this is the role for you. This role is the perfect blend of strategy and hands-on execution.
Responsibilities
- Collaborate with the UK&I GTM leadership on the development of the marketing strategy to support the regional goals to exceed lead, pipeline and revenue generation targets.
- Review current marketing programs and assets to assess suitability for the UK&I market, working closely with Product Marketing to align on relevant targeting, messaging and localisation.
- Execution of integrated marketing programs to support regional/in-country sales initiatives, working with multiple account segments, predominantly Enterprise and Large Enterprise.
- Sample tactics include but are not limited to hosted events and briefings, 3rd party events and tradeshows, webinars, telemarketing, sales tools (nurture emails and playbooks), campaign localisation, and digital tactics.
- Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.
- Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on EMEA marketing programs and lead follow up.
- Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice.
- Partner with the Global Marketing and Corporate Communications teams to align on and provide region-specific localisation of global demand generation programs, digital outreach (including paid media and social channels) and local PR coverage.
- Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning of on regional marketing tactic coverage and messaging.
- Work with local marketing agencies to support the execution of regional programs, including events management, public relations, market research and design.
- Align with Marketing Operations to ensure that all programs are effectively tracked and measured, and that all marketing activity data is managed in accordance with agreed SLAs and KPIs.
- Own and manage relevant components of the EMEA marketing budget and marketing calendar for the UK&I.
Skills And Experience Required
- Minimum 7 years’ experience in B2B marketing in the enterprise software (preferred) or high-tech industry.
- Proven track record of success in modern marketing practices, incorporating demand generation, digital marketing, events management and social media.
- A driven self-starter, data and details-orientated, and a creative problem solver, excellent at managing competing priorities and working as a team.
- A proven ability to build highly effective relationships across organisations, specifically in sales, business development, customer success and marketing at all levels.
- Strong project and program management experience, with a focus on delivering marketing campaigns/tactics with support from multiple dispersed stakeholders.
- Excellent communication skills (verbal, written and presentation) with experience in building effective, appropriate reporting and review cadences with cross-functional project and campaign teams at all levels.
- Goal and outcome orientated, with a good understanding of marketing metrics and data measurement, sales targets, sales methodology and sales strategy.
- Experience working with cross-functional, cross-geo teams in a high-growth company.
- Proven data segmentation and prioritization skills, with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
- Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies – Asana, 6sense, Marketo and Salesforce.com skills preferable.
- Minimum of Bachelor’s degree in Marketing or similar post-graduate diploma required
- Language – strong English written and verbal skills
- Ability to travel – approximately 15%
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Software Development
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Field Marketing Manager, UK&I employer: Tricentis
Contact Detail:
Tricentis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager, UK&I
✨Tip Number 1
Familiarise yourself with Tricentis and its unique approach to software testing. Understanding their automated, codeless solutions will help you articulate how your marketing strategies can align with their innovative offerings during discussions.
✨Tip Number 2
Network with professionals in the B2B tech marketing space, especially those who have experience in enterprise software. Engaging with industry peers can provide insights into current trends and expectations that may be beneficial for your role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight your experience with demand generation and digital marketing tactics that resonate with the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your ability to work collaboratively with sales teams. Be ready to share how you've previously aligned marketing strategies with sales goals, as this is crucial for the Field Marketing Manager role at Tricentis.
We think you need these skills to ace Field Marketing Manager, UK&I
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B tech marketing, especially in enterprise software. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for modern marketing practices and your ability to drive demand generation. Mention specific examples of past successes that align with the responsibilities outlined in the job description.
Showcase Your Skills: Emphasise your project management experience and your ability to work with cross-functional teams. Provide examples of how you've successfully managed competing priorities and delivered marketing campaigns.
Highlight Data-Driven Achievements: Include metrics and data to back up your achievements in previous roles. For instance, mention how you improved lead conversion rates or increased brand awareness through specific marketing strategies.
How to prepare for a job interview at Tricentis
✨Know Your Market
Familiarise yourself with the UK&I market landscape. Understand the key players, trends, and challenges in B2B tech marketing. This knowledge will help you demonstrate your expertise and how you can contribute to Tricentis's goals.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive marketing decisions in previous roles. Highlight specific metrics you've improved, such as lead conversion rates or campaign performance, to illustrate your analytical skills.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully partnered with sales, product marketing, or other departments to achieve common goals.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific marketing challenges or scenarios relevant to Tricentis. Think through your approach to executing integrated marketing programmes or improving lead conversion rates, and be ready to articulate your strategies.
