Area Sales Manager South West (Environmental Division) in Weston-super-Mare

The Area Sales Manager will be responsible for developing the packaged wastewater treatment product market within the South West of England and South Wales. The role will have an assigned geographical territory to maximise Tricel’s sales within the area, in line with business strategy and through established sales processes. The successful candidate requires a good knowledge of merchants and installers, both national and independent, as well as contractors, to raise awareness, generate sales, and work towards agreed KPIs to grow and expand the Tricel brand.

Responsibilities

• Responsible for raising the Tricel Environmental profile within the specified area, including existing customers, business planning on an individual customer basis, and sharing project information to ensure Tricel is the customer’s first choice.
• Responsible for growing sales within agreed national merchant groups, independent merchants, and buying groups.
• Raise the company profile with contractors, working within agreed sectors, including specialist installers.
• Responsible for presenting to large audiences, including delivering training presentations to stockists, product presentations to customers, and CPD presentations to consultants or architects.
• Negotiation of prices within agreed parameters to provide the company with the best margin opportunities.
• Management and development of key installer accounts.
• Develop an understanding of the specification process with architects and drainage engineers.
• Completion of site surveys as required to generate quotations and successfully convert these into orders.
• Input accurate data into the CRM system and ensure it remains up to date.
• Responsible for producing accurate reports within set timescales.
• Carry out any other duties as assigned by management to meet the needs of the business.

Experience Required

• Excellent organisational skills with the ability to manage multiple accounts simultaneously, ensuring quotes are prepared and sent efficiently.
• Excellent communication and interpersonal skills.
• A positive, friendly, and proactive attitude is essential, along with a willingness to go the extra mile for customers and colleagues.
• Experience working with merchants, distributors, and contractors.
• Previous experience in an external field sales role.
• Customer service-focused approach.
• Strong presentation skills for large audiences.
• Strong IT skills, including Microsoft Office (Outlook, PowerPoint, Excel, and Word).
• Flexibility to travel.

Personal Attributes

• Self‑motivated with ambition and drive.
• “Can‑do” and flexible attitude.
• Excellent communicator.
• Strong team spirit.
• Well organised.
• High attention to detail.

What Do We Offer?

• Monday – Thursday: 8:30am – 5:00pm
• Friday: 8:30am – 4:00pm
• 32 days holiday (including 8 bank holidays)
• 5% employer pension contribution
• Christmas shutdown
• Excellent development and growth opportunities
• Supportive and collaborative culture
• Fun and dynamic work environment
• Team-oriented atmosphere
• Good work‑life balance
• Opportunity to work across countries and cultures
• Employee Assistance Programme (wellbeing support)
• Health and wellbeing initiatives
• Mental Health First Aiders on site
• Cycle to Work Scheme
• Company events
• Employee Recognition Scheme – Quarterly Awards

About Us

Tricel is a global provider of high-performance solutions for primary, secondary, and tertiary treatment within the domestic and commercial wastewater treatment industry. We are motivated to deliver advanced quality solutions that our customers can trust. With operations across 16 locations in Europe, we possess a broad and distinct range of capabilities, enabling us to distribute a comprehensive range of products to over 50 countries worldwide. We are one of Europe’s largest manufacturers of wastewater treatment products, treating over 30 million litres of wastewater per day.