At a Glance
- Tasks: Lead B2B email marketing campaigns and create tailored communications for diverse audiences.
- Company: Established business with a strong community presence and people-first culture.
- Benefits: Competitive salary, travel expenses covered, and a supportive work environment.
- Other info: Collaborative team atmosphere with opportunities for professional growth.
- Why this job: Make a real impact with your marketing skills in a dynamic and varied role.
- Qualifications: 2-4 years of hands-on marketing experience, especially in email marketing.
The predicted salary is between 33750 - 41250 £ per year.
We're working with an established, business with a strong presence across the South West, supporting customers across commercial, public sector and consumer markets.
With a people-first culture and a real emphasis on understanding what matters to its customers, the business has built long-standing relationships across the communities and sectors it serves.
Operating across two established brands, it offers a busy, varied marketing environment where communication needs to be relevant, timely and genuinely useful to different audiences.
The Role
This is a great opportunity for an experienced Senior Marketing Executive who enjoys the pace and variety of a hands-on marketing role.
You will be based in Okehampton but will be required to spend a couple of days at their north office bi-monthly (travel and accommodation costs paid for by the business).
You'll have particular ownership of B2B communications and email marketing, creating and delivering frequent campaigns across a range of customer groups.
From commercial businesses and public sector organisations to agricultural customers, you'll need to understand different audiences and tailor communications accordingly.
While email will be a significant part of the role, you'll also get involved in wider marketing activity across two brands, working alongside the wider marketing team and supporting activity across digital, content, PR and sales communications.
- What You'll Be Doing
- Owning the delivery of email marketing campaigns across two established brands.
- Building, segmenting and sending campaigns to different B2B customer audiences.
- Managing a busy campaign calendar and turning around communications quickly and accurately.
- Creating B2B communications including customer updates, targeted campaigns, sales collateral and promotions.
- Supporting seasonal campaigns across a range of consumer markets.
- Using customer data and segmentation to make communications increasingly relevant and targeted.
- Monitoring campaign performance, including open rates, click-through rates and engagement.
- Using campaign insights to refine future targeting and improve results.
- Working closely with sales and marketing colleagues to ensure messaging is consistent and supports wider commercial priorities.
- Collaborating with colleagues across different locations to keep communications aligned.
What We're Looking For
You'll enjoy working in a marketing role where there's always plenty happening.
You'll be organised enough to manage multiple campaigns at once, but comfortable adapting when priorities change or something needs to go out quickly.
You'll also be a confident writer who understands that different audiences need different messages and be comfortable taking ownership rather than waiting to be told what to do next.
- Around 2-4 years' experience within a hands-on marketing role.
- Strong practical experience of email marketing, including building and sending campaigns.
- Previous B2B marketing experience.
- Experience using Mailchimp, Hub Spot, Klaviyo or another email marketing/automation platform.
- Understanding of customer segmentation and targeted communications.
- Strong copywriting skills and the ability to adapt your tone for different audiences.
- Confidence working with campaign data and using performance insights to improve future activity.
- Comfortable working autonomously while still being part of a collaborative marketing team.
- You must have a valid driving licence and be willing to travel bi-monthly.
- Experience with basic video/content creation would also be an advantage.
- Why You'll Love This Role
- Take real ownership of B2B email and customer communications.
- Work across a genuinely varied mix of audiences.
- Join an established business with a people-focused culture.
- Enjoy a varied role beyond email, with exposure to wider digital and marketing activity.
- Work closely with both marketing and commercial teams, seeing the direct impact of your campaigns.
- Work within an inclusive and supportive business that takes pride in its employees.
If you're an experienced Senior Marketing Executive who enjoys creating targeted communications, working at pace and seeing the commercial impact of your campaigns, we'd love to hear from you.
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Senior Marketing Executive in Okehampton employer: Tribus People Recruitment
Join a forward-thinking company that values innovation and autonomy, offering a dynamic work culture where your contributions directly impact the growth of digital healthcare solutions. With a strong emphasis on professional development, you will have access to ongoing training and mentorship opportunities, ensuring your career flourishes in the vibrant South West England region. Enjoy the flexibility of a field-based role that allows for meaningful face-to-face interactions with clients, fostering relationships that drive success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Okehampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tribus People Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tribus People Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tribus People Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tribus People Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Okehampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tribus People Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tribus People Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tribus People Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tribus People Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tribus People Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tribus People Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
