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- Tasks: Lead creator strategy from selection to performance, ensuring client satisfaction and campaign success.
- Company: Join TRIBE, a global leader in influencer marketing with a collaborative culture.
- Benefits: Work with iconic brands, enjoy real ownership, and grow your career in a dynamic environment.
- Why this job: Be at the forefront of creator culture and make a real impact on brand strategies.
- Qualifications: 1-5+ years in influencer marketing, strong understanding of UK and US creator markets.
- Other info: Embrace a fast-paced, adaptable work culture with opportunities for personal and professional growth.
The predicted salary is between 50000 - 65000 £ per year.
We’re TRIBE, and we’ve spent the last 10 years changing how brands and creators work together. Founded by Jules Lund, we’ve grown from an Australian start-up into a global team across 4 offices, working with some of the world’s best brands and partnering with Meta, TikTok, YouTube, Snap, and Pinterest along the way. We’re now looking for a Creator Lead to join our UK team to cover both the UK and US markets. This is a client-facing, commercially minded position for someone who sits at the intersection of creator strategy and client impact. You’ll be the person in the room who knows which creators to back, why, and how to make it work commercially.
If you know the UK landscape inside out, you’re across what’s trending before it trends, and you love the mix of creative thinking and commercial strategy, we’d love to hear from you. If you understand the US landscape too well, that’s a bonus!
What You’ll Do:
- Own creator strategy end-to-end, from brief to creator selection, negotiation, delivery, and performance.
- Be the client’s go-to, trusted, proactive, and always one step ahead.
- Spot and unlock upsell opportunities before the client even asks.
- Build creator relationships that go beyond the campaign.
- Connect the dots across Sales, Campaign Management, and Community to get things done.
- Turn data into a story that clients actually care about.
- Make TRIBE indispensable within every client’s marketing strategy.
To Qualify, You’ll Need:
- 1-5+ years of experience in influencer marketing, creator partnerships, talent management, or similar.
- Strong understanding of the UK creator market, pricing, and platforms, ideally with some exposure to the US.
- Proven ability to translate client needs into effective creator strategies.
- Able to intuitively identify how creators align with a brand's aesthetics, values, and audience.
- A deep understanding of the Creator Economy and social platforms (Instagram, TikTok, YouTube, etc.).
- Proven experience sourcing, negotiating with, and managing creators and their teams.
- A good understanding of contract language and influencer agreements.
- Excellent understanding and intuition of Creator rates, campaign deliverables, and content licensing/usage terms.
And to truly thrive, you’ll have:
- A genuine obsession with creator culture, you follow it because you love it, not just because it’s your job.
- Strong commercial instincts- you understand how creator decisions drive revenue outcomes.
- The ability to balance creative instinct with commercial constraints and brand safety.
- Confidence in presenting your creator rationale to senior stakeholders without needing to over-prepare.
- Resilience and a solutions-first mindset, when things don’t go to plan, you figure it out.
- The ability to stay organized and across the details even when you’ve got a lot on.
- A collaborative, easy-to-work-with energy that makes people want you in the room.
- Adaptability, things move fast here, and that excites you more than it stresses you out.
What we will offer in return:
- The chance to work on campaigns with some genuinely iconic brands alongside creators who are doing really interesting things.
- A team that’s collaborative, down to earth, and good at what they do.
- Real ownership over your work, we trust people to get on with it.
- Room to grow as we continue to scale across the UK and US.
- A culture built on five values we actually try to live by: Grow, Own Your Impact, Adapt with Ease, Consciously Collaborate, and Embrace Uniqueness.
Creator Lead- UK/US in London employer: Tribe
Contact Detail:
Tribe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creator Lead- UK/US in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to creators and brands on social media. The more connections you make, the better your chances of landing that Creator Lead role.
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with potential employers, be ready to discuss the latest trends in the UK and US creator markets. Share your insights on what’s hot and how you can help them stay ahead of the game. This will show you’re not just another candidate, but someone who truly gets the landscape.
✨Tip Number 3
Prepare for those interviews! Think about how you can turn your past experiences into stories that highlight your skills in creator strategy and client impact. Practice articulating how you’ve successfully managed creator relationships and driven revenue outcomes. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the TRIBE team. So, go on, hit that apply button and let’s make some magic happen!
We think you need these skills to ace Creator Lead- UK/US in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about who you're addressing. Tailor your application to resonate with TRIBE's values and the creator culture they embody. Show us that you understand the UK and US markets inside out!
Be Authentic: Let your personality shine through in your application. We want to see your genuine passion for creator culture and how it drives your work. Don’t just list your experiences; tell us why you love what you do and how it connects to TRIBE’s mission.
Highlight Relevant Experience: Make sure to showcase your experience in influencer marketing or creator partnerships clearly. Use specific examples that demonstrate your ability to create effective strategies and manage relationships. We love seeing how you've made an impact in previous roles!
Keep It Concise and Engaging: While we appreciate detail, keep your application concise and engaging. Use clear language and avoid jargon where possible. Remember, we’re looking for someone who can turn data into a story, so show us you can do that right from the start!
How to prepare for a job interview at Tribe
✨Know Your Creators
Before the interview, dive deep into the UK and US creator landscapes. Familiarise yourself with trending creators and their styles. Be ready to discuss specific examples of how you would select creators for campaigns, showcasing your understanding of their alignment with brand values.
✨Master the Commercial Angle
Since this role is commercially minded, prepare to talk about how creator strategies can drive revenue. Think of past experiences where you identified upsell opportunities or turned data into compelling stories for clients. This will demonstrate your ability to think strategically.
✨Showcase Your Relationship Skills
Be prepared to discuss how you've built and maintained relationships with creators in the past. Highlight any successful collaborations and how you’ve gone beyond just transactional interactions. This will show that you understand the importance of long-term partnerships.
✨Embrace Adaptability
In a fast-paced environment like TRIBE, adaptability is key. Share examples of how you've successfully navigated changes or challenges in previous roles. This will illustrate your resilience and solutions-first mindset, which are crucial for thriving in this position.