At a Glance
- Tasks: Support and optimise paid media campaigns across various platforms like Meta, TikTok, and Google.
- Company: Join an award-winning Shopify Plus agency with a passion for DTC brands.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on AI tools and analytics.
- Why this job: Dive into the world of paid media and make a real impact on exciting consumer brands.
- Qualifications: 1-2 years of experience in paid media and strong communication skills.
The predicted salary is between 30000 - 36000 £ per year.
Location: Exeter / London
Level: Junior – Mid (1–2 years’ experience)
Type: Mon–Fri
About the role
Tribe is an award-winning Shopify Plus agency partnering with ambitious DTC brands in food, drink, beauty and wellness. We design, build and grow ecommerce experiences for brands that people genuinely love, and we’re proud to be really good at it.
We’re a team of 20 designers, developers, growth specialists and brand strategists who genuinely love what we do. We bring real technical depth and commercial thinking together under one roof to help ambitious brands scale in a way that lasts. We care about doing great work. And we’re looking for people who feel the same way.
This is a brilliant opportunity for someone with 1–2 years’ experience who wants to build a genuine career in paid media, has an itch for data and AI tooling, and gets excited by consumer brands.
You’ll support the delivery of paid campaigns across Meta, Pinterest, TikTok, Snap and the Google ecosystem, working across a broad account list of ambitious brands. You won’t be expected to be an expert across every channel, we’re looking for smarts, curiosity and a genuine eagerness to learn, backed by a team who’ll teach you the rest. Just as important, you need to be a strong communicator who’s willing to get stuck in and support the wider team, not sit back and wait to be told what to do.
This role reports into our Paid Media Manager and Head of Growth, and you’ll be working in a team of six.
Responsibilities
- Support the Paid Media Manager in the day-to-day management and optimisation of campaigns across Meta, Pinterest, TikTok, Snap and Google.
- Help build, launch and monitor campaigns, keeping a close eye on performance and flagging opportunities or issues early.
- Write clear, insight-led briefs for the design team based on what’s actually driving results.
- Support the testing of new ad concepts, formats and audiences across channels.
Analytics and Reporting
- Pull and interpret data from GA4, Looker Studio and platform-native reporting tools, turning numbers into clear takeaways.
- Support the build and upkeep of client dashboards, accurate and telling a clear story rather than just presenting figures.
- Help track key metrics: ROAS, CAC, CPA and MER, and understand how they connect to the wider commercial picture.
Tooling and Strategy
- Bring genuine curiosity to AI tools and platforms, we’re building an AI-enabled delivery model and want people who want to help shape it, not just adopt it.
- Support creative strategy conversations, helping connect what’s performing in the data to what the design team produces next.
- Stay on top of platform updates and new features across Meta, Google, TikTok, Pinterest and Snap.
What we’re looking for
Experience and Skills
- 1–2 years’ hands‑on experience with paid media (agency, in‑house or freelance), you don’t need to be expert across every channel, but you should understand the fundamentals and have run or supported live campaigns.
- Strong written and verbal communication: briefs, reports and client‑facing updates, and the confidence to speak up in a team setting.
- A real interest in analytics: you like digging into numbers and drawing out what they actually mean.
- A genuine curiosity about AI tooling and how it’s changing paid media and creative strategy.
- Comfortable in a fast‑paced environment with a lot of context switching.
The Right Person
- A strong communicator. You can explain your thinking clearly, ask good questions, and keep people in the loop without being chased.
- Willing to get stuck in. You support the team wherever it’s needed, not just your own patch.
- Analytical by nature. Numbers interest you, and you don’t stop at the first answer.
- Detail‑focused. You catch the small things before they become big problems.
- Proactive. You flag issues early and follow up without being chased.
- Genuinely interested in the brands on Tribe’s roster and curious about consumer and DTC more broadly.
Paid Media Executive employer: Tribe Digital
Tribe is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation thrive. With a focus on employee growth, we provide ample opportunities for learning and development in the fast-evolving field of paid media, all while working with exciting DTC brands in the heart of Exeter or London. Our team-oriented environment encourages curiosity and proactive engagement, making it a rewarding place for those eager to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Tribe Digital.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Tribe Digital and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Paid Media Executive at Tribe Digital.
How to prepare for a job interview at Tribe Digital
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Tribe Digital.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Tribe Digital. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Tribe Digital.
