PPC Manager

Job Title: PPC Manager – Lead Generation Focus

📍 Location: London

🕒 Full-time | Permanent

About Us

We’re a growing [industry] brand on a mission to [brief mission – e.g., simplify financial planning, transform online education, disrupt the property space]. With demand growing and digital at the heart of our growth strategy, we’re now looking for a performance-focused PPC Manager to take our lead generation campaigns to the next level.

You’ll be joining a collaborative, data-driven team where marketing has a direct and visible impact on business results.

The Role

As PPC Manager, you’ll be responsible for developing, executing, and optimising paid search strategies with a clear focus on high-quality lead generation. You’ll work closely with the wider marketing, CRO, and sales teams to ensure leads are not just plentiful – but relevant and conversion-ready.

Key Responsibilities

• Own the day-to-day management of Google Ads and Bing campaigns, with a core focus on lead generation
• Build, test, and optimise search, display, and remarketing campaigns
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
• Collaborate with content and CRO teams to align landing pages with campaign objectives
• Monitor performance and optimise campaigns for key metrics: CPL, CVR, and lead quality
• Create regular reports with insights and recommendations for wider stakeholders
• Stay on top of industry trends and platform updates to drive innovation and efficiency

What We’re Looking For

• 3+ years of hands-on PPC experience, with a strong track record in lead generation
• Deep understanding of Google Ads (Search, Display, Discovery), with experience in Bing Ads a bonus
• Comfortable working with GA4, Looker Studio, and conversion tracking setups (GTM, CRM integrations, etc.)
• Strong analytical mindset – confident using data to drive decisions and improve performance
• Experience working with longer or multi-step funnels, ideally in high-consideration or B2B markets
• Self-starter with strong attention to detail and the ability to manage multiple campaigns at once
• Clear communicator, able to explain performance insights and strategies to both technical and non-technical stakeholders

Nice to Have

• Experience using lead scoring or qualification models (e.g. HubSpot, Salesforce, Marketo)
• Familiarity with paid social platforms (e.g. Meta, LinkedIn) for integrated lead gen strategies
• Understanding of CRO principles and landing page best practices
• A/B testing experience across copy, creative and targeting

What You’ll Get

• Competitive salary based on experience
• Hybrid working (2 days in our London office) or fully remote for the right candidate
• 25 days holiday + bank holidays
• Private healthcare + wellbeing support
• Regular training, development budget, and access to industry events
• The chance to make a measurable impact on a fast-scaling brand

Ready to turn traffic into leads, and leads into growth?