Paid Search Specialist

Paid Search Specialist

Full-Time 28800 - 48000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Plan and optimise paid search campaigns for exciting D2C and retail brands.
  • Company: Join a fast-growing, independent digital agency in London focused on performance marketing.
  • Benefits: Enjoy a flexible hybrid work model, competitive salary, and performance bonuses.
  • Why this job: Make a real impact in a collaborative environment with ongoing training and growth opportunities.
  • Qualifications: 2+ years in paid search, strong Google Ads knowledge, and analytical skills required.
  • Other info: Work closely with a passionate team and stay updated on industry trends.

The predicted salary is between 28800 - 48000 £ per year.

Location: London (Hybrid – 2-3 days in-office)

Employment Type: Full-time

About Us: We are a fast-growing, independent digital agency based in London, specialising in driving performance for D2C and retail brands. With a client-first mindset and a culture built on collaboration, creativity, and data-driven results, we partner with ambitious brands to deliver growth across paid media, performance marketing, and analytics.

Role Overview: We're looking for a results-driven Paid Search Specialist to join our growing performance team. You’ll play a key role in planning, executing, and optimising paid search campaigns across Google and Microsoft Ads for a portfolio of D2C and retail clients. This is an exciting opportunity for someone who’s passionate about performance marketing, thrives in a fast-paced agency environment, and is looking to make a real impact.

Key Responsibilities:

  • Plan, build, and optimise paid search campaigns across Google Ads and Microsoft Advertising
  • Manage budgets, bidding strategies, and performance goals to drive ROI
  • Perform keyword research, audience targeting, and A/B ad testing
  • Analyse campaign performance and deliver actionable insights and reports
  • Collaborate with account managers, creatives, and analytics teams to deliver integrated strategies
  • Stay on top of platform updates, industry trends, and best practices

Requirements:

  • 2+ years of hands-on experience in paid search (agency experience preferred)
  • Strong knowledge of Google Ads, Microsoft Ads, and Google Analytics
  • Proven ability to optimise campaigns for CPA, ROAS, and other KPIs
  • Experience working with retail and/or D2C brands is a plus
  • Highly analytical with strong Excel/Google Sheets skills
  • Excellent communication and presentation skills
  • Self-motivated, detail-oriented, and eager to learn

Why Join Us?

  • Be part of a close-knit team at an independent agency where your voice matters
  • Work with exciting brands in the D2C and retail space
  • Enjoy a flexible hybrid model with 2-3 days in our London office
  • Competitive salary and performance-based bonuses
  • Ongoing training, certifications, and opportunities for growth
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Contact Detail:

Tribal Tech - The Digital, Data & AI Specialists Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Search Specialist

✨Tip Number 1

Familiarise yourself with the latest trends in paid search advertising. Follow industry blogs, attend webinars, and engage with online communities to stay updated on best practices and platform changes. This knowledge will not only help you in interviews but also demonstrate your passion for the field.

✨Tip Number 2

Network with professionals in the digital marketing space, especially those who work in agencies or have experience with D2C brands. Attend local meetups or industry events in London to make connections that could lead to referrals or insider information about the role.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on in detail. Be ready to explain your thought process behind keyword selection, budget management, and performance optimisation. This will showcase your hands-on experience and analytical skills during the interview.

✨Tip Number 4

Demonstrate your ability to collaborate effectively by sharing examples of how you've worked with cross-functional teams in the past. Highlight any experiences where you’ve partnered with creatives or analytics teams to achieve campaign goals, as this aligns with the collaborative culture at our agency.

We think you need these skills to ace Paid Search Specialist

Google Ads
Microsoft Advertising
Google Analytics
Keyword Research
Audience Targeting
A/B Testing
Campaign Optimisation
Budget Management
Bidding Strategies
Performance Analysis
Data-Driven Decision Making
Excel Skills
Google Sheets Skills
Communication Skills
Presentation Skills
Attention to Detail
Self-Motivation
Adaptability
Understanding of D2C and Retail Brands

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in paid search, particularly with Google Ads and Microsoft Advertising. Use specific metrics to demonstrate your success in previous roles, such as improvements in CPA or ROAS.

Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with the role. Mention any relevant experience with D2C and retail brands, and explain why you want to work at this agency specifically.

Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to drive campaign performance. Discuss any tools or methodologies you’ve employed to analyse results and optimise campaigns.

Highlight Collaboration Experience: Emphasise your ability to work collaboratively with different teams, such as account managers and creatives. Provide examples of successful projects where teamwork led to improved outcomes.

How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists

✨Showcase Your Campaign Success

Be prepared to discuss specific paid search campaigns you've managed in the past. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share metrics that demonstrate your success.

✨Demonstrate Analytical Skills

Since the role requires strong analytical abilities, come equipped with examples of how you've used data to drive decisions. Discuss your experience with tools like Google Analytics and how you've interpreted data to optimise campaign performance.

✨Stay Updated on Industry Trends

Familiarise yourself with the latest trends and updates in paid search advertising. Being knowledgeable about recent changes in Google Ads or Microsoft Advertising can show your passion for the field and your commitment to staying ahead.

✨Prepare for Collaboration Questions

As the role involves working closely with account managers and creatives, think of examples that showcase your teamwork skills. Be ready to discuss how you’ve collaborated on projects and contributed to integrated strategies.

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