Paid Media Manger

Job Title: Paid Media Manager

Location: London (Hybrid)

Salary: Competitive, dependent on experience

About the Agency:

We are an independent digital marketing agency based in London, specialising in performance-driven campaigns for D2C brands. Our team is passionate about delivering innovative and results-oriented strategies that drive growth for our clients. As we continue to expand, we are looking for a talented Paid Media Manager to join our dynamic team and play a key role in shaping and executing high-performing PPC and paid social campaigns.

Role Overview:

As a Paid Media Manager, you will be responsible for developing, implementing, and optimising paid media campaigns across PPC and paid social platforms, including Google Ads, Meta (Facebook & Instagram), TikTok, and other relevant channels. You will work closely with clients to understand their goals, create strategic media plans, and execute campaigns that drive measurable ROI. You will also have the opportunity to lead a small team, mentor junior team members, and contribute to overall agency strategy.

This is an exciting opportunity to work with a variety of D2C clients, leveraging your expertise to scale their businesses through cutting-edge performance marketing strategies.

Key Responsibilities:

• Develop and execute data-driven PPC and paid social strategies across multiple platforms.
• Plan, set up, and manage campaigns, ensuring optimal performance and efficiency.
• Conduct audience research and segmentation to target the right demographics.
• Continuously monitor, analyse, and optimise campaigns to meet KPIs and improve performance.
• Create compelling ad copy and oversee creative development in collaboration with design teams.
• Stay up to date with industry trends, platform updates, and emerging digital advertising channels.
• Work closely with clients to understand their objectives and provide regular reports and insights.
• Manage budgets effectively, ensuring efficient allocation of ad spend.
• Test and implement new campaign approaches, including A/B testing and bid strategy adjustments.
• Lead and mentor junior team members, providing guidance and professional development.
• Contribute to the agency’s overall paid media strategy and innovation.

Requirements:

• 3+ years of experience managing PPC and paid social campaigns, ideally within an agency setting.
• Strong knowledge of Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.
• Proven track record of driving successful performance marketing campaigns.
• Experience working with D2C brands is a plus.
• Analytical mindset with proficiency in tools like Google Analytics, Meta Business Manager, and third-party tracking platforms.
• Ability to interpret data, generate insights, and make strategic recommendations.
• Strong project management and organisational skills.
• Excellent communication skills and the ability to build strong client relationships.
• Leadership experience, including mentoring or managing team members.
• Proactive and creative thinker, eager to test new ideas and innovate.

What We Offer:

• A collaborative and creative work environment in a growing independent agency.
• Flexible hybrid working model (office and remote).
• Opportunities for professional growth and training.
• Exposure to a range of exciting D2C brands.
• Competitive salary and benefits package.

If you’re a results-driven Paid Media Manager looking to make an impact in a fast-paced agency, we’d love to hear from you! Apply now and take your career to the next level.