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- Tasks: Lead and innovate paid media strategies across various platforms in the sports industry.
- Company: Join a dynamic agency at the crossroads of sport, culture, and performance marketing.
- Benefits: Enjoy hybrid working, competitive salary, private healthcare, and access to live sports events.
- Why this job: Shape the future of paid media while working with top sports brands and a passionate team.
- Qualifications: 7+ years in paid media with leadership experience and a strong sports background.
- Other info: Opportunity to mentor talent and drive innovation in a fast-growing agency.
The predicted salary is between 48000 - 84000 £ per year.
Location: London (Hybrid)
Industry: Sports & Entertainment
Full-time | Senior Leadership
About Us
We’re a specialist agency at the intersection of sport, culture, and performance marketing. Our mission is to help clubs, brands, athletes, and rights holders connect with fans in meaningful, measurable ways – driving both engagement and commercial results.
With a growing roster of clients across football, fitness, events and apparel, we’re now looking for a Paid Media Director to lead our biddable media function and shape the future of paid performance in the sports space.
The Role
As Paid Media Director, you’ll lead the strategic direction, execution, and innovation of all paid media activity – spanning PPC, Paid Social, Programmatic and emerging platforms. You’ll oversee a talented team of media specialists, drive performance across key campaigns, and be a key figure in both client leadership and new business.
This is a senior, hands-on role suited to someone with deep platform expertise, commercial awareness, and a passion for sport.
Key Responsibilities
- Own the full paid media strategy across all clients – from planning and platform mix to execution and reporting
- Lead, mentor and grow a high-performing team of paid media specialists
- Oversee campaign performance across Google, Meta, TikTok, YouTube, Programmatic and more
- Collaborate with data, creative and account teams to ensure cohesive and effective campaign delivery
- Play a key role in client relationships – pitching strategies, leading QBRs, and advising on budget allocation
- Drive innovation in media approach – testing new formats, platforms, and performance models
- Support in new business opportunities and agency positioning in the sports market
What We’re Looking For
- 7+ years’ experience in paid media, with significant time in a senior or leadership role
- Proven track record in delivering high-performance campaigns across both PPC and Paid Social
- Strong understanding of attribution, conversion tracking, and analytics platforms (GA4, Looker Studio, etc.)
- Experience managing teams and mentoring junior to mid-level talent
- Comfortable working with sports clients or audiences – ideally with experience in live events, fan engagement, or DTC
- Strategic thinker who’s also happy to get hands-on when needed
- Confident communicator with strong client-facing and stakeholder management skills
Bonus Points For
- Experience with ticketing, memberships, or merchandise marketing
- Knowledge of CRM, email marketing and cross-channel strategy
- Connections or experience within elite sport, fitness, or fan-based communities
- Experience working across global markets or multi-language campaigns
What We Offer
- Competitive salary + performance-related bonus
- Hybrid working (2–3 days in our London office)
- 25 days annual leave + bank holidays
- Private healthcare + wellbeing support
- A chance to work with leading names in the sports world
- Fast-growing, ambitious agency with room to shape the role and team
- Regular access to live events, matches, and activations
Love sport? Live paid media? Let’s talk.
Paid Media Director employer: Tribal Tech - The Digital, Data & AI Specialists
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Director
✨Tip Number 1
Network within the sports and entertainment industry. Attend events, webinars, or conferences where you can meet professionals in paid media and sports marketing. Building relationships can lead to referrals and insider information about job openings.
✨Tip Number 2
Stay updated on the latest trends in paid media, especially within the sports sector. Follow industry leaders on social media, subscribe to relevant newsletters, and engage in discussions on platforms like LinkedIn to showcase your knowledge and passion for the field.
✨Tip Number 3
Prepare to demonstrate your strategic thinking and hands-on experience during interviews. Be ready to discuss specific campaigns you've led, the results achieved, and how you adapted strategies based on performance metrics, particularly in a sports context.
✨Tip Number 4
Familiarise yourself with the agency's current clients and their campaigns. Understanding their needs and challenges will allow you to tailor your approach and ideas during the interview process, showing that you're already thinking about how to add value.
We think you need these skills to ace Paid Media Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, especially in leadership roles. Emphasise your achievements in PPC and Paid Social campaigns, and include metrics to showcase your success.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for sports and your strategic vision for paid media. Mention specific examples of how you've driven performance in previous roles and how you can contribute to the agency's mission.
Showcase Your Team Leadership Skills: In your application, highlight your experience in managing and mentoring teams. Provide examples of how you've developed talent and led high-performing teams to achieve campaign goals.
Demonstrate Industry Knowledge: Research the agency and its clients in the sports and entertainment industry. Use your application to demonstrate your understanding of current trends in paid media and how they apply to fan engagement and commercial results.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Showcase Your Expertise
As a Paid Media Director, it's crucial to demonstrate your deep understanding of various platforms like Google, Meta, and TikTok. Prepare specific examples of high-performance campaigns you've led, focusing on the strategies you implemented and the results achieved.
✨Emphasise Team Leadership
Highlight your experience in managing and mentoring teams. Discuss how you've developed junior talent and fostered a high-performing environment, as this role involves leading a team of media specialists.
✨Be Client-Centric
Prepare to discuss your approach to client relationships. Share examples of how you've successfully pitched strategies, managed budgets, and conducted quarterly business reviews, showcasing your strong communication skills.
✨Demonstrate Innovation
The agency values innovation in media approaches. Be ready to talk about new formats or platforms you've tested in past campaigns and how these innovations drove performance. This will show your forward-thinking mindset and adaptability.
