At a Glance
- Tasks: Lead and optimise multi-platform paid media campaigns for a fast-growing retail brand.
- Company: Join a dynamic, digitally native retail brand scaling rapidly across multiple markets.
- Benefits: Enjoy hybrid work options and the chance to shape a high-performing team.
- Why this job: Be at the forefront of innovative marketing strategies that drive real business impact.
- Qualifications: 6+ years in paid media with proven success in ecommerce or retail environments.
- Other info: Work closely with creative teams and stay ahead of industry trends.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Paid Media Account Director
Location: Central London (2 days per week, hybrid)
Industry: Retail & Ecommerce
Level: Director / 6+ Years’ Experience
Type: Full-time
Own the strategy. Lead performance. Drive growth.
We’re on the hunt for a Paid Media Account Director who can blend strategic vision with executional excellence to lead multi-platform campaigns that convert, scale, and outperform. If you have a sharp eye for data, a deep understanding of retail & ecommerce dynamics, and a hunger to push boundaries, this is your opportunity to lead a high-performing paid media function inside a fast-growing brand.
️ About Us
We’re a fast-paced, digitally native retail & ecommerce brand that’s scaling quickly across multiple markets. Our marketing team is a key growth driver — built on experimentation, performance, and collaboration. With ambitious goals and a loyal customer base, we’re primed for someone to take the reins and elevate our paid media to its next chapter.
What You’ll Be Doing
As Paid Media Account Director , you’ll be the senior lead across all paid channels, responsible for end-to-end strategy, team guidance, and performance delivery. You’ll work closely with the Head of Growth, brand and creative teams, and external partners to ensure campaigns are sharp, scalable, and delivering true business impact.
Your responsibilities will include:
- Owning and evolving the full-funnel paid media strategy across Meta, Google, TikTok, Pinterest & emerging platforms
- Managing and optimising large-scale budgets across global campaigns
- Translating data into insights that inform creative, media mix, and customer journey
- Building and leading a high-performing paid team or external partners
- Partnering with creative teams to test, analyse, and iterate ad content
- Developing strategic reports and presenting insights to leadership
- Identifying new growth opportunities and testing innovative paid channels
- Ensuring strong attribution, tracking infrastructure, and ROAS reporting
- Staying ahead of platform trends, privacy updates, and consumer behaviour shifts
✅ What We’re Looking For
- 6+ years of hands-on paid media experience in ecommerce, retail, or DTC environments
- Proven track record of scaling paid media accounts with strong commercial impact
- Expert knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok
- Deep understanding of performance data, attribution, and optimisation levers
- Strategic thinker with the ability to get granular when needed
- Confident managing media budgets at scale (multi-six or seven figures annually)
- Experience leading or mentoring a team and managing stakeholders
- Knowledge of Shopify, GA4, and tracking/analytics tools preferred
Paid Media Account Director employer: Tribal Tech - The Digital, Data & AI Specialists
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Account Director
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the retail and ecommerce sectors. Understanding current strategies and tools used by successful brands can give you an edge during discussions with us.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in managing large-scale paid media campaigns. Engaging with peers can provide insights and potentially lead to referrals that may help your application stand out.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth through paid media in previous roles. We value candidates who can demonstrate their impact with data-driven results, so be ready to share your success stories.
✨Tip Number 4
Stay updated on the latest features and updates from platforms like Meta, Google, and TikTok. Showing that you're proactive about learning and adapting to changes in the digital landscape will impress us during the interview process.
We think you need these skills to ace Paid Media Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 6+ years of experience in paid media, particularly in ecommerce and retail. Emphasise your achievements in scaling accounts and managing large budgets.
Craft a Compelling Cover Letter: In your cover letter, showcase your strategic vision and executional excellence. Mention specific platforms you’ve worked with, like Meta and Google, and how you've driven growth through innovative campaigns.
Showcase Data-Driven Insights: Include examples of how you've translated data into actionable insights. Discuss your experience with performance metrics, attribution, and optimisation strategies that have led to significant business impact.
Highlight Leadership Experience: If you have experience leading teams or mentoring others, make sure to highlight this. Discuss how you've collaborated with creative teams and managed stakeholders to achieve campaign success.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Showcase Your Strategic Vision
As a Paid Media Account Director, it's crucial to demonstrate your ability to develop and execute a comprehensive paid media strategy. Be prepared to discuss specific examples of how you've successfully led campaigns in the past, focusing on your strategic thinking and executional excellence.
✨Highlight Your Data-Driven Approach
This role requires a sharp eye for data, so make sure to emphasise your experience with performance metrics and analytics. Discuss how you've translated data into actionable insights that have driven growth and improved campaign performance.
✨Demonstrate Leadership Skills
You'll be leading a high-performing team, so it's important to showcase your leadership abilities. Share examples of how you've mentored team members or collaborated with cross-functional teams to achieve common goals, highlighting your ability to inspire and guide others.
✨Stay Ahead of Industry Trends
The digital marketing landscape is constantly evolving, especially in retail and ecommerce. Be ready to discuss recent trends, platform updates, and consumer behaviour shifts that could impact paid media strategies. This shows your passion for the industry and your commitment to staying informed.