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- Tasks: Lead and optimise paid media strategies across multiple platforms to drive growth.
- Company: Join a fast-growing, digitally native retail brand making waves in ecommerce.
- Benefits: Enjoy hybrid work options and be part of a dynamic marketing team.
- Why this job: Elevate your career by leading impactful campaigns in a collaborative environment.
- Qualifications: 6+ years in paid media with a strong track record in ecommerce or retail.
- Other info: Opportunity to work with cutting-edge tools and innovative marketing strategies.
The predicted salary is between 43200 - 72000 £ per year.
Location: Central London (2 days per week, hybrid)
Industry: Retail & Ecommerce
Level: Director / 6+ Years’ Experience
Type: Full-time
Own the strategy. Lead performance. Drive growth.
We’re on the hunt for a Paid Media Account Director who can blend strategic vision with executional excellence to lead multi-platform campaigns that convert, scale, and outperform. If you have a sharp eye for data, a deep understanding of retail & ecommerce dynamics, and a hunger to push boundaries, this is your opportunity to lead a high-performing paid media function inside a fast-growing brand.
About Us
We’re a fast-paced, digitally native retail & ecommerce brand that’s scaling quickly across multiple markets. Our marketing team is a key growth driver — built on experimentation, performance, and collaboration. With ambitious goals and a loyal customer base, we’re primed for someone to take the reins and elevate our paid media to its next chapter.
What You’ll Be Doing
As Paid Media Account Director, you’ll be the senior lead across all paid channels, responsible for end-to-end strategy, team guidance, and performance delivery. You’ll work closely with the Head of Growth, brand and creative teams, and external partners to ensure campaigns are sharp, scalable, and delivering true business impact.
Your responsibilities will include:
- Owning and evolving the full-funnel paid media strategy across Meta, Google, TikTok, Pinterest & emerging platforms
- Managing and optimising large-scale budgets across global campaigns
- Translating data into insights that inform creative, media mix, and customer journey
- Building and leading a high-performing paid team or external partners
- Partnering with creative teams to test, analyse, and iterate ad content
- Developing strategic reports and presenting insights to leadership
- Identifying new growth opportunities and testing innovative paid channels
- Ensuring strong attribution, tracking infrastructure, and ROAS reporting
- Staying ahead of platform trends, privacy updates, and consumer behaviour shifts
What We’re Looking For
- 6+ years of hands-on paid media experience in ecommerce, retail, or DTC environments
- Proven track record of scaling paid media accounts with strong commercial impact
- Expert knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok
- Deep understanding of performance data, attribution, and optimisation levers
- Strategic thinker with the ability to get granular when needed
- Confident managing media budgets at scale (multi-six or seven figures annually)
- Experience leading or mentoring a team and managing stakeholders
- Knowledge of Shopify, GA4, and tracking/analytics tools preferred
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Account Director
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta, Google, and TikTok. Being able to discuss recent changes or innovations during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare to showcase your experience with data analysis and performance metrics. Be ready to discuss specific campaigns you've managed, the strategies you implemented, and the results achieved, as this role heavily relies on data-driven decision-making.
✨Tip Number 3
Network with professionals in the retail and ecommerce sectors. Attend industry events or webinars where you can connect with potential colleagues or mentors who might provide insights into the company culture and expectations for the role.
✨Tip Number 4
Demonstrate your leadership skills by discussing how you've successfully led teams or projects in the past. Highlight your ability to mentor others and manage stakeholders, as these are crucial for the Paid Media Account Director position.
We think you need these skills to ace Paid Media Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid media, especially in ecommerce and retail. Use specific metrics to demonstrate your impact, such as budget sizes managed and growth achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your strategic vision aligns with their goals and provide examples of successful campaigns you've led.
Showcase Your Data Skills: Since the role requires a sharp eye for data, include examples of how you've translated data into actionable insights. Mention any tools or platforms you are proficient in, like Meta Ads Manager or Google Ads.
Highlight Leadership Experience: Emphasise your experience in leading teams or mentoring others. Provide examples of how you've guided teams to achieve performance targets and fostered collaboration with creative partners.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Showcase Your Strategic Vision
As a Paid Media Account Director, it's crucial to demonstrate your ability to develop and execute a comprehensive paid media strategy. Be prepared to discuss specific examples of how you've successfully led campaigns in the past, focusing on your strategic thinking and the results achieved.
✨Highlight Your Data-Driven Approach
This role requires a sharp eye for data, so make sure to emphasise your experience with performance metrics and analytics tools. Discuss how you've translated data into actionable insights that have driven campaign success, particularly in retail or ecommerce settings.
✨Demonstrate Leadership Skills
You'll be leading a team, so it's important to showcase your leadership abilities. Share experiences where you've mentored team members or collaborated with cross-functional teams to achieve common goals. Highlight your approach to building high-performing teams.
✨Stay Current with Industry Trends
The digital marketing landscape is constantly evolving, especially in paid media. Be ready to discuss recent trends, platform updates, and consumer behaviour shifts that could impact the role. Showing that you're proactive about staying informed will set you apart.
