At a Glance
- Tasks: Lead and execute paid media strategies across various platforms while managing client relationships.
- Company: Join a data-driven agency focused on measurable growth for diverse clients.
- Benefits: Enjoy a £75,000 salary, hybrid work, bonuses, and 25 days holiday plus more.
- Other info: Opportunity to mentor a growing team and influence strategic direction.
- Why this job: Shape the future of paid media in a collaborative, innovative environment with real impact.
- Qualifications: 7+ years in paid media, strong analytical skills, and experience with major ad platforms required.
The predicted salary is between 75000 - 105000 £ per year.
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Tribal Tech - The Digital, Data & AI Specialists provided pay rangeThis range is provided by Tribal Tech - The Digital, Data & AI Specialists. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
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Recruiting for Paid Media, Organic, and Data candidates in London and ManchesterJob Title: Head of Paid Media
Location: Hybrid – Central London (3 days/week in-office)
Contract: Full-time, Permanent
About Us
We’re a data-led independent agency working at the intersection of strategy, performance, and measurable growth. We partner with clients who value depth over noise — from high-growth consumer brands to specialised B2B businesses — and help them scale through precision in paid media.
Our work is driven by insight, backed by rigorous analysis, and designed to deliver real commercial impact. As we grow, we’re hiring a Head of Paid Media to lead this function and help build a future-facing media offering grounded in transparency, performance, and strategic clarity.
The Role
As Head of Paid Media, you’ll take full ownership of our paid media function — from strategy and execution to team development and client leadership. This is both a strategic and hands-on role: you’ll shape media strategy across key channels, manage budgets, lead senior client conversations, and oversee the performance of paid campaigns across a diverse client base.
You’ll be expected to bring a rigorous approach to data and measurement, a strong commercial instinct, and the ability to contribute to broader business and marketing strategy.
Key Responsibilities
- Lead the development and execution of paid media strategies across Google Ads, Meta, LinkedIn, and emerging platforms
- Own senior-level client relationships and act as the strategic lead for all paid activity
- Oversee media planning, forecasting, and performance management across a range of accounts (B2B and B2C)
- Ensure accurate tracking, attribution, and reporting frameworks are in place, working with analytics and development teams where needed
- Lead testing, optimisation, and audience segmentation strategies to continuously improve ROI
- Collaborate with strategists, analysts, and creatives to deliver integrated, insight-led campaigns
- Support new business efforts through pitch strategy, media planning, and forecasting
- Build, lead, and mentor a growing team of paid media specialists
What We’re Looking For
- 7+ years of experience in paid media, ideally in an agency or consultancy setting
- Deep technical expertise across Google, Meta, and LinkedIn Ads, including audience targeting, bidding, attribution, and performance reporting
- Strong analytical skills with experience using tools such as GA4, Looker Studio, or similar
- Ability to interpret data and market trends into clear, commercially relevant strategies
- Experience managing budgets of £50k+ per month across multiple channels
- Confident communicator with experience leading senior client relationships
- Familiarity with B2B and complex sales cycles is a plus
- A proactive, solutions-oriented approach and a genuine interest in marketing effectiveness
What We Offer
- £75,000 salary + bonus scheme based on team and client performance
- Hybrid working structure (2–3 days in our central London office)
- Direct influence on how the paid function grows and evolves
- Flat structure with close collaboration across strategy, analytics, and creative
- A data-focused culture where performance and learning drive decisions
- 25 days holiday + bank holidays, plus additional discretionary time over the Christmas period
- Seniority levelDirector
- Employment typeFull-time
- Job functionAdvertising and Marketing
- IndustriesAdvertising Services and Marketing Services
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Tribal Tech - The Digital, Data & AI Specialists Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media in London
✨Tip Number 1
Network with professionals in the paid media space, especially those who have experience in agency settings. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Stay updated on the latest trends and changes in paid media platforms like Google Ads, Meta, and LinkedIn. Demonstrating your knowledge of recent updates during interviews can set you apart as a candidate who is proactive and well-informed.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past work that showcase your ability to manage large budgets and deliver measurable results. This will help illustrate your hands-on experience and strategic thinking.
✨Tip Number 4
Familiarise yourself with the company's client base and their industries. Understanding their needs and challenges will allow you to tailor your approach and demonstrate how you can add value to their paid media strategies.
We think you need these skills to ace Head of Paid Media in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in paid media, particularly with Google Ads, Meta, and LinkedIn. Use specific metrics to demonstrate your success in managing budgets and improving campaign performance.
Craft a Compelling Cover Letter:In your cover letter, express your passion for data-driven marketing and your strategic vision for the role. Mention your experience in leading teams and managing client relationships, and how you can contribute to the agency's growth.
Showcase Analytical Skills:Provide examples of how you've used analytical tools like GA4 or Looker Studio to drive decisions in your previous roles. Highlight any successful campaigns where your insights led to improved ROI.
Prepare for Interviews:Be ready to discuss your approach to developing paid media strategies and how you handle client relationships. Prepare to share case studies from your past work that demonstrate your ability to lead and innovate in paid media.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Showcase Your Strategic Thinking
As the Head of Paid Media, you'll need to demonstrate your ability to develop and execute effective media strategies. Prepare examples of past campaigns where your strategic input led to measurable success, highlighting your analytical approach and decision-making process.
✨Know Your Tools Inside Out
Familiarity with platforms like Google Ads, Meta, and LinkedIn is crucial. Be ready to discuss specific tools you’ve used, such as GA4 or Looker Studio, and how they contributed to campaign performance. This will show your technical expertise and readiness for the role.
✨Prepare for Client Conversations
Since you'll be managing senior client relationships, practice articulating your thoughts clearly and confidently. Think about how you would handle challenging discussions or present complex data in a digestible way, as this will be key in your role.
✨Demonstrate Leadership Skills
You'll be expected to build and mentor a team of paid media specialists. Share your experiences in leading teams, fostering collaboration, and driving performance. Highlight any successful mentoring relationships you've had and how they benefited the team.
