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For Companies At a Glance
- Tasks: Lead and execute paid media strategies across various platforms while managing client relationships.
- Company: Join a data-driven agency focused on measurable growth for diverse clients.
- Benefits: Enjoy a competitive salary, hybrid work, and a bonus scheme based on performance.
- Why this job: Shape the future of paid media in a collaborative, innovative environment with real impact.
- Qualifications: 7+ years in paid media with strong analytical skills and experience managing substantial budgets.
- Other info: Opportunity to mentor a growing team and influence the agency's direction.
The predicted salary is between 75000 - 105000 £ per year.
Location: Hybrid – Central London (3 days/week in-office)
Salary: £75,000 + bonus
Contract: Full-time, Permanent
About Us
We’re a data-led independent agency working at the intersection of strategy, performance, and measurable growth. We partner with clients who value depth over noise — from high-growth consumer brands to specialised B2B businesses — and help them scale through precision in paid media. Our work is driven by insight, backed by rigorous analysis, and designed to deliver real commercial impact.
The Role
As Head of Paid Media, you’ll take full ownership of our paid media function — from strategy and execution to team development and client leadership. This is both a strategic and hands-on role: you’ll shape media strategy across key channels, manage budgets, lead senior client conversations, and oversee the performance of paid campaigns across a diverse client base. You’ll be expected to bring a rigorous approach to data and measurement, a strong commercial instinct, and the ability to contribute to broader business and marketing strategy.
Key Responsibilities
- Lead the development and execution of paid media strategies across Google Ads, Meta, LinkedIn, and emerging platforms
- Own senior-level client relationships and act as the strategic lead for all paid activity
- Oversee media planning, forecasting, and performance management across a range of accounts (B2B and B2C)
- Ensure accurate tracking, attribution, and reporting frameworks are in place, working with analytics and development teams where needed
- Lead testing, optimisation, and audience segmentation strategies to continuously improve ROI
- Collaborate with strategists, analysts, and creatives to deliver integrated, insight-led campaigns
- Support new business efforts through pitch strategy, media planning, and forecasting
- Build, lead, and mentor a growing team of paid media specialists
What We’re Looking For
- 7+ years of experience in paid media, ideally in an agency or consultancy setting
- Deep technical expertise across Google, Meta, and LinkedIn Ads, including audience targeting, bidding, attribution, and performance reporting
- Strong analytical skills with experience using tools such as GA4, Looker Studio, or similar
- Ability to interpret data and market trends into clear, commercially relevant strategies
- Experience managing budgets of £50k+ per month across multiple channels
- Confident communicator with experience leading senior client relationships
- Familiarity with B2B and complex sales cycles is a plus
- A proactive, solutions-oriented approach and a genuine interest in marketing effectiveness
What We Offer
- £75,000 salary + bonus scheme based on team and client performance
- Hybrid working structure (2–3 days in our central London office)
- Direct influence on how the paid function grows and evolves
- Flat structure with close collaboration across strategy, analytics, and creative
- A data-focused culture where performance and learning drive decisions
- 25 days holiday + bank holidays, plus additional discretionary time over the Christmas period
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Familiarise yourself with the latest trends and updates in paid media, especially on platforms like Google Ads, Meta, and LinkedIn. This will not only help you in interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the paid media space, particularly those who have experience in agency settings. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial during your application process.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past work where you've successfully managed budgets and improved campaign performance. Being able to articulate your impact will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data tools like GA4 or Looker Studio in your previous roles. Highlighting your ability to interpret data into actionable strategies will resonate well with the hiring team.
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, especially your expertise with Google Ads, Meta, and LinkedIn. Use specific metrics to demonstrate your success in managing budgets and improving campaign performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and your strategic vision for the role. Mention how your experience aligns with the company's goals and how you can contribute to their growth.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used tools like GA4 or Looker Studio to drive insights and improve campaign performance. This will demonstrate your ability to interpret data effectively.
Highlight Leadership Experience: Since the role involves leading a team, be sure to include any relevant leadership experience. Discuss how you've mentored others or led client relationships, showcasing your communication skills and strategic thinking.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Showcase Your Analytical Skills
As the Head of Paid Media, you'll need to demonstrate strong analytical skills. Be prepared to discuss specific tools you've used, like GA4 or Looker Studio, and how you've applied data insights to shape successful campaigns.
✨Prepare for Client Conversations
Since you'll be managing senior client relationships, practice articulating your strategies clearly. Think about how you can convey complex ideas simply and effectively, showcasing your confidence in leading these discussions.
✨Demonstrate Your Strategic Thinking
This role requires a blend of strategic and hands-on skills. Prepare examples of how you've developed and executed paid media strategies across various platforms, highlighting your ability to adapt to different client needs.
✨Highlight Team Leadership Experience
You'll be expected to build and mentor a team of specialists. Share your experiences in team development, focusing on how you've fostered growth and collaboration within your previous roles.
