At a Glance
- Tasks: Lead and innovate paid media strategies across top platforms like Google and Meta.
- Company: Join a data-driven agency that values insight and measurable growth.
- Benefits: Enjoy a competitive salary, hybrid work, and generous holiday allowance.
- Why this job: Make a real impact in a dynamic role with direct influence on media strategy.
- Qualifications: 7+ years in paid media with strong analytical and communication skills.
- Other info: Collaborative culture with opportunities for mentorship and career growth.
The predicted salary is between 60000 - 84000 £ per year.
Location: Hybrid – Central London (3 days/week in-office)
Contract: Full-time, Permanent
About Us
We’re a data-led independent agency working at the intersection of strategy, performance, and measurable growth. We partner with clients who value depth over noise — from high-growth consumer brands to specialised B2B businesses — and help them scale through precision in paid media. Our work is driven by insight, backed by rigorous analysis, and designed to deliver real commercial impact. As we grow, we’re hiring a Head of Paid Media to lead this function and help build a future-facing media offering grounded in transparency, performance, and strategic clarity.
The Role
As Head of Paid Media, you’ll take full ownership of our paid media function — from strategy and execution to team development and client leadership. This is both a strategic and hands-on role: you’ll shape media strategy across key channels, manage budgets, lead senior client conversations, and oversee the performance of paid campaigns across a diverse client base. You’ll be expected to bring a rigorous approach to data and measurement, a strong commercial instinct, and the ability to contribute to broader business and marketing strategy.
Key Responsibilities
- Lead the development and execution of paid media strategies across Google Ads, Meta, LinkedIn, and emerging platforms
- Own senior-level client relationships and act as the strategic lead for all paid activity
- Oversee media planning, forecasting, and performance management across a range of accounts (B2B and B2C)
- Ensure accurate tracking, attribution, and reporting frameworks are in place, working with analytics and development teams where needed
- Lead testing, optimisation, and audience segmentation strategies to continuously improve ROI
- Collaborate with strategists, analysts, and creatives to deliver integrated, insight-led campaigns
- Support new business efforts through pitch strategy, media planning, and forecasting
- Build, lead, and mentor a growing team of paid media specialists
What We’re Looking For
- 7+ years of experience in paid media, ideally in an agency or consultancy setting
- Deep technical expertise across Google, Meta, and LinkedIn Ads, including audience targeting, bidding, attribution, and performance reporting
- Strong analytical skills with experience using tools such as GA4, Looker Studio, or similar
- Ability to interpret data and market trends into clear, commercially relevant strategies
- Experience managing budgets of £50k+ per month across multiple channels
- Confident communicator with experience leading senior client relationships
- Familiarity with B2B and complex sales cycles is a plus
- A proactive, solutions-oriented approach and a genuine interest in marketing effectiveness
What We Offer
- £75,000 salary + bonus scheme based on team and client performance
- Hybrid working structure (2–3 days in our central London office)
- Direct influence on how the paid function grows and evolves
- Flat structure with close collaboration across strategy, analytics, and creative
- A data-focused culture where performance and learning drive decisions
- 25 days holiday + bank holidays, plus additional discretionary time over the Christmas period
Head of Paid Media employer: Tribal Tech - The Digital, Data & AI Specialists
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people know you’re on the hunt for a Head of Paid Media role, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid media. This will not only demonstrate your expertise but also give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their current paid media strategies and think about how you can contribute to their growth. Tailoring your approach will show them you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you stand out, and applying directly can sometimes give you an edge. Plus, it shows you’re keen on joining our awesome team at Tribal Tech!
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Paid Media role. Highlight your experience with Google, Meta, and LinkedIn Ads, and show us how your skills align with our data-led approach.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Share specific examples of successful campaigns you've led, especially those that demonstrate your analytical skills and budget management.
Be Authentic: Let your personality shine through in your application. We value a proactive and solutions-oriented mindset, so don’t hesitate to share your passion for marketing effectiveness and how you’ve applied it in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Tribal Tech!
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Know Your Numbers
As the Head of Paid Media, you'll need to demonstrate your analytical prowess. Brush up on key metrics and be ready to discuss how you've improved ROAS or managed budgets over £50k. Bring specific examples that showcase your ability to interpret data and translate it into actionable strategies.
✨Master the Platforms
Familiarise yourself with Google Ads, Meta, and LinkedIn Ads. Be prepared to discuss your experience with audience targeting, bidding strategies, and performance reporting. Showing a deep understanding of these platforms will set you apart as a candidate who can hit the ground running.
✨Client Relationships Matter
This role involves leading senior client conversations, so practice articulating your approach to building and maintaining client relationships. Share examples of how you've successfully navigated complex sales cycles or turned around challenging client situations in the past.
✨Show Your Leadership Skills
You'll be expected to build and mentor a team of paid media specialists. Prepare to discuss your leadership style and provide examples of how you've developed talent in previous roles. Highlight any initiatives you've led that fostered collaboration and growth within your team.