At a Glance
- Tasks: Lead PPC strategy for luxury brands, optimising campaigns and budgets for maximum impact.
- Company: Join a dynamic team focused on premium and luxury retail marketing.
- Benefits: Competitive salary, fully remote work, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and client relationships.
- Why this job: Make a mark in the luxury sector while driving performance and brand success.
- Qualifications: 3+ years in PPC with hands-on Google Ads experience, ideally in luxury or premium sectors.
The predicted salary is between 55000 - 55000 £ per year.
Luxury PPC Manager
Location
Remote (UK-based)
Salary
Type
Full-time
The Role
We’re looking for a commercially focused
Luxury PPC Manager to lead paid search strategy and performance for a portfolio of luxury clients.
This is a fantastic opportunity for someone who understands how to balance brand positioning with performance marketing, and who can build paid search campaigns that drive both customer acquisition and revenue growth within the luxury space.
Working across a mix of premium and luxury brands, you’ll be responsible for developing PPC strategy, managing campaign performance, optimising budgets, and delivering clear reporting and insight.
This role would suit someone with strong hands-on experience across Google Ads and paid search, ideally within luxury, premium retail, fashion, beauty, lifestyle, travel, or high-end consumer brands.
Key Responsibilities
- PPC Strategy & Campaign Management
- Develop and deliver paid search strategies across
Google Ads, Microsoft Ads, and other relevant performance channels for luxury and premium clients.
- Plan, build, manage, and optimise campaigns across search, shopping, performance-led brand activity, and remarketing.
- Manage budgets effectively to maximise return while protecting brand positioning and customer quality.
- Conduct keyword research, campaign structuring, audience segmentation, bid strategy optimisation, and ad copy testing.
- Monitor campaign performance daily and make data-led optimisations to improve ROAS, CPA, conversion rate, CTR, and revenue.
- Performance & Growth
- Identify growth opportunities across account structure, product categories, landing pages, search intent, and customer acquisition strategy.
- Balance efficiency and scale while maintaining a premium customer experience and high-quality traffic.
- Work closely with internal teams and clients to align PPC strategy with wider brand, e-commerce, and commercial objectives.
- Support campaign planning around product launches, seasonal moments, promotional periods, and key trading events.
- Reporting & Client Management
- Produce regular reporting on campaign performance, insights, and recommendations for clients and internal stakeholders.
- Translate performance data into clear actions and commercial opportunities.
- Lead client communication on PPC performance, strategy updates, testing plans, and budget recommendations.
- Build strong client relationships by providing proactive, strategic, and commercially relevant recommendations.
- Collaboration
- Work alongside SEO, paid social, creative, e-commerce, and analytics teams to deliver integrated digital performance strategies.
- Collaborate with content and creative teams on ad messaging, landing page recommendations, and testing opportunities.
- Ensure campaigns reflect the tone, positioning, and expectations of luxury and premium brands.
Requirements
- 3+ years’ experience in
- PPC / paid search with strong hands-on management of
Google Ads accounts.
- Experience managing campaigns across search, shopping, remarketing, and performance-focused PPC activity
- Proven ability to optimise performance against key metrics such as
- ROAS, CPA, CTR, conversion rate, and revenue
- Strong analytical skills and confidence using platform data, reporting tools, and performance insights to guide decision-making.
- Experience managing budgets, campaign testing, and performance forecasting.
- Excellent communication skills, with the ability to present strategy and results clearly to clients and stakeholders.
- Highly organised, proactive, and comfortable managing multiple accounts or projects simultaneously.
- UK-based and able to work remotely as part of a collaborative team.
- Preferred Experience
- Experience working with luxury, premium retail, fashion, beauty, jewellery, interiors, travel, or lifestyle brands
- Agency experience managing multiple client accounts.
- Familiarity with
GA4, Google Merchant Center, Looker Studio, feed management tools, and e-commerce platforms
- Understanding of how paid search fits into wider digital acquisition and brand growth strategies.
- Strong copy and messaging instincts for premium and luxury audiences.
- What Success Looks Like
- PPC campaigns are well structured, commercially effective, and consistently improving performance.
- Clients receive clear strategic direction, strong communication, and measurable results.
- Paid search activity supports both short-term revenue and long-term brand growth.
- Opportunities for growth, testing, and optimisation are identified proactively and acted on quickly.
- The luxury client portfolio sees strong account management, thoughtful strategy, and performance gains.
Package
- Salary up to
- £55,000
- Fully remote role based in the UK
- Opportunity to work across premium and luxury brands
- Collaborative team environment with strong scope for growth and developmen
PPC Manager - Luxury Retail in Portsmouth employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
As a Luxury PPC Manager at our company, you will thrive in a fully remote role that offers the flexibility to work from anywhere in the UK while engaging with a portfolio of prestigious luxury brands. We pride ourselves on fostering a collaborative and innovative work culture that encourages professional growth, providing ample opportunities for skill development and career advancement. Join us to make a meaningful impact in the luxury retail space, where your expertise in PPC strategy will be valued and rewarded.
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
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