Paid Social Manager - Tik Tok Shop

• Paid Social & Tik Tok Shop Manager - Beauty Clients
• London or Manchester
• Full-time

Job Overvie w We are looking for a commercially driven Paid Social & Tik Tok Shop Manager to lead paid social strategy and Tik Tok Shop growth for beauty clients.

This role is ideal for someone with strong experience in performance marketing, social commerce, and the beauty industr, who understands how to drive both brand visibility and direct revenue across platforms

The ideal candidate will have hands-on experience managing Paid Social campaigns across Tik Tok, Meta, and other relevant social channel s, alongside running and growing Tik Tok Shop for beauty brands.

You will be responsible for building full-funnel paid strategies, optimizing shop performance, supporting creator and affiliate activity, and turning social content into measurable sales

• Key Responsibiliti
• nt Develop and execute paid social strategies acros Tik Tok, Meta, and other relevant social platfor ms for beauty client
• s. Plan, launch, manage, and optimize paid campaigns focused on awareness, traffic, conversion, and revenue growt
• h. Build audience strategies, testing plans, creative recommendations, and media plans tailored to each beauty client’s goal
• s. Monitor campaign performance daily and optimize budgets, targeting, placements, creatives, and bidding strategies to improve ROAS, CPA, CTR, and conversion rate
• s. Work closely with creative and content teams to ensure paid social assets are platform-native, performance-led, and aligned with campaign objective
• Tik Tok Shop Management & Gro
• wth Manage the day-to-day operations and growth strategy of Tik Tok Shop accounts for beauty clien
• ts. Create and optimize product listings, bundles, promotional offers, and merchandising strategies to improve visibility and conversi
• on. Build launch plans for new beauty products, key retail moments, and seasonal campaigns within Tik Tok Sh
• op. Identify opportunities to increase GMV through affiliate activity, live shopping, creator-led content, promotions, and shop optimizati
• on. Monitor shop health, product performance, customer experience, and Tik Tok Shop best practices to maintain strong account performan
• Beauty Client Manage
• ment Manage paid social and Tik Tok Shop activity across multiple beauty accounts, ensuring work is delivered on time and aligned with each client’s commercial objecti
• ve. s. Act as a key day-to-day contact for beauty clients, providing campaign updates, strategic recommendations, and performance insig
• hts. Understand each brand’s positioning, hero products, audience, and commercial priorities to shape platform strategy effectiv
• ely. Collaborate with internal teams including account management, creative, influencer, e-commerce, and reporting teams to deliver integrated campai
• Content, Creative & Social Com
• merce Partner with creative teams to brief high-performing ad creatives, UGC, product demos, tutorials, and Tik Tok-first content for beauty audie
• nces. Recommend content angles, hooks, offer messaging, and social commerce tactics that support both paid performance and Tik Tok Shop conver
• sion. Work alongside influencer and affiliate teams to align creator content with paid amplification and Tik Tok Shop object
• ives. Support live shopping, creator seeding, affiliate offers, and conversion-led campaign activations where rele
• Reporting & Performance An
• alysis Track and report on key paid social and Tik Tok Shop KPIs including spend, ROAS, CPA, CTR, conversion rate, revenue, GMV, AOV, and affiliate perfor
• mance. Deliver regular performance reports with clear insights, learnings, and next-step recommendations for clients and internal stakeho
• lders. Analyze campaign, product, and audience performance to identify growth opportunities and improve future str
• ategy. Use data and platform insights to continuously refine targeting, creative, merchandising, and commercial perfor
• Requi
• rements3+ years of experie nce in paid social, performance marketing, e-commerce, or social c
• mmerce. Proven hands-on experience ma naging paid social campaigns across Tik Tok a nd Meta, ideally within beauty, skincare, makeup, haircare, or wellness
• brands. Experienc e with Tik T ol Shop, including shop management, product merchandising, promotions, and growth st
• rategy. Strong understanding of social commerce, direct-response creative, and performance-focused c
• ontent. Ability to manage multiple beauty clients or campaigns in a fast-paced agency or in-house envir
• onment. Confident using paid social and analytics platforms to monitor campaign performance and optimize r
• esults. Strong commercial mindset with the ability to connect paid performance, content, and e-commerce ou
• tcomes. Excellent communication, organisation, and stakeholder management
• Preferred Ex
• perience Agency experience working across multiple beauty or consumer
• brands. Experience with Tik Tok Shop affiliates, creator campaigns, and live shopping s
• trategy. Knowledge of Shopify or e-commerce reporting pl
• atforms. Strong understanding of beauty consumer behaviour and trends across social pl
• atforms. Experience briefing UGC and creator content for performance ma
• What Success L
• ooks Like Paid social campaigns consistently hit or improve against key performance
• targets. Tik Tok Shop accounts are well-managed, commercially focused, and growing in
• revenue. Beauty clients receive clear strategy, strong communication, and measurable performance impr
• ovements. Paid social and Tik Tok Shop activity work together to drive both brand growth and dire
• ct sales. Creative, affiliate, and commerce activity are aligned to deliver stronger results across th
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