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- Tasks: Lead B2B marketing efforts, focusing on digital and event-led strategies.
- Company: Dynamic SaaS business with a focus on growth and innovation.
- Benefits: Competitive salary, hybrid working, and a chance to shape demand generation.
- Other info: Collaborative team culture with opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 4 years of B2B marketing experience, especially in SaaS or tech.
The predicted salary is between 40000 - 45000 £ per year.
Working pattern: Hybrid, 3 days per week in the office.
We’re looking for a hands-on B2B Manager to lead demand generation activity for a growing SaaS business. This role is ideal for someone who can combine digital performance marketing with event-led lead generation to build pipeline and support commercial growth. The position is weighted toward digital acquisition, with around 70% of the role focused on SEO, Paid Search, and Paid Social, and 30% focused on events. You’ll work closely with sales and wider marketing teams to attract, engage, and convert high-quality B2B leads.
Key responsibilities:
- Own and deliver the B2B marketing plan across digital and events activity.
- Manage and optimise SEO strategy to improve visibility, traffic, and organic lead generation.
- Plan, run, and optimise Paid Search campaigns to drive qualified inbound leads.
- Create and manage Paid Social campaigns across relevant platforms to support awareness and conversion.
- Track performance, report on KPIs, and use data to improve campaign efficiency.
- Work with internal teams and external partners to support event planning and execution.
- Identify relevant industry events, sponsorships, and networking opportunities.
- Ensure event activity feeds into broader demand generation and pipeline objectives.
- Collaborate with sales to align marketing activity with commercial goals and lead quality.
- Manage budgets across digital channels and events to maximise ROI.
About you:
- Experience in B2B marketing within SaaS, tech, or a similar fast‑paced environment.
- Strong working knowledge of SEO, Paid Search, and Paid Social.
- Experience planning or supporting events as part of a wider lead generation strategy.
- Comfortable working with data, reporting tools, and performance metrics.
- Strong communication and stakeholder management skills.
- Self‑motivated, organised, and able to manage multiple priorities.
- 4 years experience.
- Previous experience in a SaaS or subscription‑based business.
- Familiarity with HubSpot, GA4, and major ad platforms.
- Experience supporting pipeline generation and sales alignment.
- Understanding of conversion optimisation and marketing funnel performance.
What we offer:
- Salary of £40,000–£45,000.
- Hybrid working with 3 days per week in the Manchester office.
- The opportunity to shape demand generation in a growing SaaS environment.
- A collaborative team and visible impact on commercial growth.
Marketing Manager employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Contact Detail:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the SaaS space. You never know who might have a lead on your dream job or can introduce you to the right person.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects, especially those related to SEO and paid campaigns. This gives potential employers a taste of what you can do.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share your insights on B2B marketing trends and engage with relevant content. It’s a great way to get noticed by recruiters and hiring managers.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your experience in digital marketing and event management.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2B marketing experience, especially in SaaS, and showcase your skills in SEO, Paid Search, and Paid Social. We want to see how you can drive demand generation!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share specific examples of how you've successfully managed digital campaigns or events that led to pipeline growth. We love a good story!
Show Off Your Data Skills: Since this role involves tracking performance and optimising campaigns, make sure to mention your experience with data analysis and reporting tools. We’re keen to know how you’ve used data to improve campaign efficiency in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in the SaaS space. Be ready to discuss specific strategies you've used for SEO, Paid Search, and Paid Social. Highlight any successful campaigns you've led and the results they achieved.
✨Showcase Your Data Skills
Since this role involves tracking performance and using data to improve campaigns, be prepared to talk about your experience with reporting tools and metrics. Bring examples of how you've used data to optimise campaigns or drive lead generation.
✨Event Planning Experience is Key
This position requires a mix of digital and event-led lead generation. Share your experiences in planning and executing events, and how these have contributed to pipeline growth. Mention any specific events you've managed and the outcomes.
✨Align with Sales Goals
Collaboration with sales is crucial in this role. Be ready to discuss how you've worked with sales teams in the past to align marketing activities with commercial objectives. Highlight any successful partnerships that led to improved lead quality or conversion rates.