At a Glance
- Tasks: Lead paid social strategy and grow TikTok Shop for beauty brands.
- Company: Dynamic agency focused on beauty clients with a vibrant culture.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and influencers to drive brand success.
- Why this job: Join a fast-paced team and make an impact in the beauty industry on TikTok.
- Qualifications: 3+ years in paid social and performance marketing, ideally in beauty.
The predicted salary is between 40000 - 50000 £ per year.
Paid Social & TikTok Shop Manager - Beauty Clients
London or Manchester
Full-time
Job Overvie
wWe are looking for a commercially driven Paid Social & TikTok Shop Manager to lead paid social strategy and TikTok Shop growth for beauty clients. This role is ideal for someone with strong experience in performance marketing, social commerce, and the beauty industr, who understands how to drive both brand visibility and direct revenue across platforms
.The ideal candidate will have hands-on experience managing Paid Social campaigns across TikTok, Meta, and other relevant social channel s, alongside running and growing TikTok Shop for beauty brands. You will be responsible for building full-funnel paid strategies, optimizing shop performance, supporting creator and affiliate activity, and turning social content into measurable sales
Key Responsibiliti
- ntDevelop and execute paid social strategies acros TikTok, Meta, and other relevant social platfor ms for beauty client
- s.Plan, launch, manage, and optimize paid campaigns focused on awareness, traffic, conversion, and revenue growt
- h.Build audience strategies, testing plans, creative recommendations, and media plans tailored to each beauty client’s goal
- s.Monitor campaign performance daily and optimize budgets, targeting, placements, creatives, and bidding strategies to improve ROAS, CPA, CTR, and conversion rate
- s.Work closely with creative and content teams to ensure paid social assets are platform-native, performance-led, and aligned with campaign objective
TikTok Shop Management & Gro
- wthManage the day-to-day operations and growth strategy of TikTok Shop accounts for beauty clien
- ts.Create and optimize product listings, bundles, promotional offers, and merchandising strategies to improve visibility and conversi
- on.Build launch plans for new beauty products, key retail moments, and seasonal campaigns within TikTok Sh
- op.Identify opportunities to increase GMV through affiliate activity, live shopping, creator-led content, promotions, and shop optimizati
- on.Monitor shop health, product performance, customer experience, and TikTok Shop best practices to maintain strong account performan
Beauty Client Manage
- mentManage paid social and TikTok Shop activity across multiple beauty accounts, ensuring work is delivered on time and aligned with each client’s commercial objecti
- ve.s.Act as a key day-to-day contact for beauty clients, providing campaign updates, strategic recommendations, and performance insig
- hts.Understand each brand’s positioning, hero products, audience, and commercial priorities to shape platform strategy effectiv
- ely.Collaborate with internal teams including account management, creative, influencer, e-commerce, and reporting teams to deliver integrated campai
Content, Creative & Social Com
- mercePartner with creative teams to brief high-performing ad creatives, UGC, product demos, tutorials, and TikTok-first content for beauty audie
- nces.Recommend content angles, hooks, offer messaging, and social commerce tactics that support both paid performance and TikTok Shop conver
- sion.Work alongside influencer and affiliate teams to align creator content with paid amplification and TikTok Shop object
- ives.Support live shopping, creator seeding, affiliate offers, and conversion-led campaign activations where rele
Reporting & Performance An
- alysisTrack and report on key paid social and TikTok Shop KPIs including spend, ROAS, CPA, CTR, conversion rate, revenue, GMV, AOV, and affiliate perfor
- mance.Deliver regular performance reports with clear insights, learnings, and next-step recommendations for clients and internal stakeho
- lders.Analyze campaign, product, and audience performance to identify growth opportunities and improve future str
- ategy.Use data and platform insights to continuously refine targeting, creative, merchandising, and commercial perfor
Requi
- rements3+ years of experie nce in paid social, performance marketing, e-commerce, or social c
- mmerce.Proven hands-on experience ma naging paid social campaigns across TikTok a nd Meta, ideally within beauty, skincare, makeup, haircare, or wellness
- brands.Experienc e with TikT ol Shop, including shop management, product merchandising, promotions, and growth st
- rategy.Strong understanding of social commerce, direct-response creative, and performance-focused c
- ontent.Ability to manage multiple beauty clients or campaigns in a fast-paced agency or in-house envir
- onment.Confident using paid social and analytics platforms to monitor campaign performance and optimize r
- esults.Strong commercial mindset with the ability to connect paid performance, content, and e-commerce ou
- tcomes.Excellent communication, organisation, and stakeholder management
Preferred Ex
- perienceAgency experience working across multiple beauty or consumer
- brands.Experience with TikTok Shop affiliates, creator campaigns, and live shopping s
- trategy.Knowledge of Shopify or e-commerce reporting pl
- atforms.Strong understanding of beauty consumer behaviour and trends across social pl
- atforms.Experience briefing UGC and creator content for performance ma
What Success L
- ooks LikePaid social campaigns consistently hit or improve against key performance
- targets.TikTok Shop accounts are well-managed, commercially focused, and growing in
- revenue.Beauty clients receive clear strategy, strong communication, and measurable performance impr
- ovements.Paid social and TikTok Shop activity work together to drive both brand growth and dire
- ct sales.Creative, affiliate, and commerce activity are aligned to deliver stronger results across th
Tik Tok Shop Manager in Manchester employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
As a Luxury PPC Manager at our company, you will thrive in a fully remote role that offers the flexibility to work from anywhere in the UK while engaging with a portfolio of prestigious luxury brands. We pride ourselves on fostering a collaborative and innovative work culture that encourages professional growth, providing ample opportunities for skill development and career advancement. Join us to make a meaningful impact in the luxury retail space, where your expertise in PPC strategy will be valued and rewarded.
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Tik Tok Shop Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tribal Recruitment - The UK's Leading Digital & R2R Recruiters and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tribal Recruitment - The UK's Leading Digital & R2R Recruiters are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tribal Recruitment - The UK's Leading Digital & R2R Recruiters on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Tik Tok Shop Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tribal Recruitment - The UK's Leading Digital & R2R Recruiters. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tribal Recruitment - The UK's Leading Digital & R2R Recruiters:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tribal Recruitment - The UK's Leading Digital & R2R Recruiters’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tribal Recruitment - The UK's Leading Digital & R2R Recruiters, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
