At a Glance
- Tasks: Lead PPC campaigns to drive revenue and optimise performance across Google and Microsoft.
- Company: Dynamic eCommerce business in Manchester with a focus on innovation.
- Benefits: Competitive salary, bonus scheme, and standard benefits with hybrid working.
- Other info: Join a vibrant team with opportunities for growth and development.
- Why this job: Take charge of impactful PPC strategies and shape the future of digital marketing.
- Qualifications: Strong PPC experience, analytical skills, and a commercial mindset.
The predicted salary is between 60000 - 80000 £ per year.
A leading UK eCommerce business is hiring a Head of PPC to take ownership of paid search and shopping performance across a large and complex product catalogue. This role is focused on driving revenue and efficiency through Google and Microsoft channels, with responsibility for how campaigns are structured, optimised, and scaled.
As Head of PPC, you will lead all paid search and shopping activity, ensuring campaigns deliver strong commercial performance. This is a hands-on role where you’ll be directly involved in campaign management, while also shaping how PPC operates across the business.
Key Responsibilities- Own paid search and shopping performance across Google Ads and Microsoft Ads
- Define and improve campaign structures to support scale and efficiency
- Oversee how product data is used within campaigns to maximise visibility and results
- Monitor performance closely and make ongoing optimisations
- Align PPC activity with trading priorities such as stock, pricing, and promotions
- Identify opportunities to grow revenue and improve efficiency
- Test new approaches, campaign types, and optimisation strategies
- Ensure tracking, measurement, and reporting are accurate and reliable
- Strong experience in PPC, with a focus on paid search and/or shopping
- Experience managing large or complex eCommerce accounts
- Good understanding of Google Shopping and product data
- Commercial mindset with a focus on revenue and efficiency
- Comfortable working both strategically and hands-on
- Strong analytical skills and attention to detail
- Experience with Microsoft Ads
- Familiarity with feed management tools
- Experience with analytics platforms such as GA4
- Full-time role
- Hybrid: 3 days per week in Manchester office
- £60,000 – £80,000 salary depending on experience
- Bonus or incentive scheme
- Standard benefits package
Head of PPC in Manchester employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Join a leading UK eCommerce business in Manchester as the Head of PPC, where you will thrive in a dynamic and collaborative work culture that values innovation and results. With a competitive salary and a comprehensive benefits package, this role offers significant opportunities for professional growth and development, allowing you to make a meaningful impact on the company's success while enjoying the flexibility of a hybrid working model. Experience the unique advantage of working in a vibrant city known for its rich culture and thriving business environment.
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of PPC in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the eCommerce space, especially those who work with PPC. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in driving revenue and efficiency.
✨Tip Number 3
Prepare for interviews by brushing up on the latest PPC trends and strategies. Be ready to discuss how you’ve optimised campaigns in the past and how you plan to tackle challenges in this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of PPC in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of PPC role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase any successful campaigns you've managed. We want to see how you can drive revenue and efficiency!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've optimised PPC campaigns in the past and how you align with our commercial mindset.
Show Off Your Analytical Skills:Since this role requires strong analytical skills, make sure to mention any tools or platforms you’ve used for tracking and reporting. We love numbers, so if you can quantify your achievements, do it! It’ll help us see your impact.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge, especially around Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've monitored performance and made data-driven optimisations in past roles. Highlight any tools or platforms you've used, like GA4, to track and report on campaign success.
✨Align with Business Goals
Understand the company's trading priorities and be ready to discuss how you would align PPC activities with these goals. Think about how stock levels, pricing, and promotions can impact your campaigns and be prepared to share your thoughts on this.
✨Be Ready to Innovate
The role requires a hands-on approach and a willingness to test new strategies. Come prepared with ideas for innovative campaign types or optimisation strategies you've considered or implemented in the past. This shows you're proactive and always looking for ways to improve performance.
