At a Glance
- Tasks: Manage and optimise PPC campaigns to drive performance and ROI.
- Company: Join a dynamic digital team in a fast-paced environment.
- Benefits: Competitive salary, hybrid work options, and growth opportunities.
- Other info: Collaborate with creative teams and explore new growth channels.
- Why this job: Be at the forefront of digital marketing and make a real impact.
- Qualifications: 4+ years of PPC experience and strong analytical skills.
The predicted salary is between 39600 - 66000 € per year.
Location: Manchester (Hybrid or Office-Based)
Salary: Up to £55,000 (DOE)
Job Type: Full-Time, Permanent
Role Overview
We’re looking for a commercially focused and data-driven PPC Specialist to join our growing digital team. You’ll take ownership of paid search campaigns, driving performance and delivering measurable ROI across multiple platforms. This role is ideal for someone who thrives on optimisation, enjoys working with data, and wants to play a key role in scaling paid media performance within a fast-paced environment.
Key Responsibilities
- Plan, launch and manage PPC campaigns across Google Ads and Microsoft Ads
- Conduct keyword research, audience targeting and competitor analysis
- Monitor and optimise campaigns against KPIs including CPC, CPA, CTR and ROAS
- Manage budgets effectively to maximise return on ad spend
- Write compelling ad copy and run A/B tests to improve performance
- Implement and manage conversion tracking, tagging and attribution
- Produce clear performance reports with actionable insights
- Work closely with wider marketing and creative teams to align strategy
- Identify growth opportunities and new channel testing initiatives
Skills & Experience Required
Essential:
- 4+ years’ experience managing PPC campaigns (agency or in-house)
- Strong hands-on experience with Google Ads
- Solid understanding of bidding strategies and performance optimisation
- Experience with Google Analytics (GA4) and tracking implementation
- Strong analytical mindset with the ability to interpret data and trends
- Confident communicator with the ability to present insights clearly
Desirable:
- Experience with Microsoft Ads
- Paid social knowledge (Meta, LinkedIn, etc.)
- Experience managing large monthly budgets
- Google Ads certifications
- Experience with feed-based or eCommerce campaigns
PPC Specialist in London employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Join a dynamic and innovative team in Manchester as a PPC Specialist, where your expertise will be valued and your contributions recognised. We offer a collaborative work culture that prioritises employee growth, providing opportunities for professional development and skill enhancement in a fast-paced environment. With a competitive salary and the flexibility of hybrid working, this role is perfect for those looking to make a meaningful impact while enjoying a supportive workplace.
Contact Detail:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend PPC meetups or webinars, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table. We love seeing real-life examples of your work!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss your strategies for optimisation and how you’ve tackled challenges in past campaigns. We want to see your analytical mindset in action!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate candidates who are eager to make an impact in the digital marketing space.
We think you need these skills to ace PPC Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Show Off Your Data Skills:Since this role is all about being data-driven, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to optimise campaigns and improve ROI. We love numbers!
Craft Compelling Cover Letters:Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how you can contribute to our team. Keep it engaging and relevant to the job description.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get noticed. Plus, it’s super easy!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Microsoft Ads, as well as any specific campaigns you've managed. Highlight your understanding of bidding strategies and performance optimisation, as these are crucial for the role.
✨Show Off Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to talk about how you've used data to drive campaign performance. Bring examples of how you've monitored KPIs like CPC, CPA, and CTR, and be ready to explain how you optimised campaigns based on those metrics.
✨Prepare for Scenario Questions
Expect to face scenario-based questions where you'll need to demonstrate your problem-solving skills. Think about past challenges you've faced in PPC management and how you overcame them. This will show your potential employer that you're proactive and can handle the fast-paced environment.
✨Communicate Clearly
As a PPC Specialist, you'll need to present insights clearly to your team. Practice explaining complex data in simple terms. During the interview, focus on being confident and articulate when discussing your past experiences and how they relate to the role.
