Head of Paid Social
Retail Marketing Agency
Location: London (Hybrid – 2 days per week in office)
Salary: Up to £80,000 per annum
Contract: Full-Time, Permanent
About Us
We are a leading digital marketing agency specialising in retail and ecommerce. Partnering with ambitious consumer brands, we create high-performing digital campaigns that drive awareness, customer acquisition and revenue growth.
Our team combines strategic thinking, creative excellence and performance marketing expertise to deliver measurable results across the full customer journey.
As part of our continued growth, we are looking for an experienced Head of Paid Social to lead our Paid Social offering, drive client performance and shape the future direction of this key service area.
The Opportunity
This is a senior leadership role responsible for overseeing Paid Social strategy, performance and innovation across a portfolio of retail and ecommerce clients.
You will lead a team of Paid Social specialists, act as the senior strategic contact for key clients, and work closely with agency leadership to drive growth, develop new opportunities and ensure exceptional campaign delivery.
The ideal candidate will have extensive experience managing large-scale Paid Social campaigns across Meta, TikTok, Pinterest and other emerging platforms, combined with strong commercial and leadership skills.
Key Responsibilities
Strategic Leadership
- Define and lead the agency's Paid Social strategy and service offering.
- Develop innovative campaign approaches that drive measurable business outcomes.
- Identify opportunities to improve performance through testing, automation and platform innovation.
- Stay ahead of industry trends, platform developments and emerging technologies.
Client Leadership
- Act as senior strategic lead for key retail and ecommerce accounts.
- Build trusted relationships with senior client stakeholders.
- Lead strategic planning sessions, campaign reviews and performance discussions.
- Translate business objectives into effective Paid Social strategies.
Team Management & Development
- Lead, mentor and develop a high-performing Paid Social team.
- Establish best practices, processes and quality standards.
- Support recruitment, onboarding and professional development.
- Foster a culture of collaboration, innovation and continuous learning.
Performance & Campaign Oversight
- Oversee campaign planning, execution and optimisation across all Paid Social channels.
- Ensure effective budget management and media investment strategies.
- Monitor campaign performance against key commercial objectives.
- Drive testing frameworks across creative, audiences, bidding and measurement.
Commercial Growth
- Support agency growth through upselling, cross-selling and new business activity.
- Contribute to pitches, proposals and strategic recommendations.
- Identify opportunities to expand Paid Social services across existing client accounts.
- Work closely with agency leadership to achieve revenue and profitability targets.
Skills & Experience
Essential
✔ 7+ years' experience in Paid Social marketing
✔ Significant experience within an agency environment
✔ Proven leadership experience managing and developing teams
✔ Expertise across:
- Meta Ads Manager
- TikTok Ads
- Pinterest Ads
- LinkedIn Ads
- Snapchat Ads (desirable)
✔ Strong understanding of:
- Ecommerce performance marketing
- Attribution and measurement
- Audience strategy
- Creative testing
- Conversion optimisation
✔ Experience managing large media budgets and complex campaigns
✔ Strong commercial awareness and client management skills
✔ Excellent communication and presentation abilities
Desirable
➕ Experience working with retail, fashion, lifestyle or consumer brands
➕ Experience integrating Paid Social with broader digital marketing strategies
➕ Knowledge of GA4, Looker Studio and ecommerce analytics platforms
➕ Experience leveraging AI and automation tools to improve campaign performance
➕ Previous responsibility for departmental budgets or revenue targets
What You'll Bring
You'll be:
- A strategic thinker with a strong performance mindset.
- An inspiring leader who develops and motivates high-performing teams.
- Commercially focused and results-driven.
- Passionate about social media innovation and platform evolution.
- Comfortable influencing both clients and internal stakeholders at a senior level.
What We Offer
✨ Salary up to £80,000
✨ Hybrid working – 2 days per week in our London office
✨ Performance-related bonus
✨ Private healthcare
✨ Company pension scheme
✨ Professional development and training budget
✨ Flexible working arrangements
✨ Clear progression opportunities
✨ A collaborative, ambitious and supportive agency culture
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
