Digital and Performance Marketing Director in London

We’re looking for an experienced Performance Marketing Director to join a growing London agency, taking the lead across an exciting portfolio of retail and e-commerce clients. This is a genuinely integrated paid media role spanning PPC and Paid Social, ideal for someone who enjoys combining hands-on campaign management with strategy, client leadership and developing junior members of the team.

The Role

As Performance Marketing Director, you’ll own the strategy and performance of paid media campaigns across a portfolio of retail clients. You’ll work across Google Ads, Microsoft Ads, Meta and other relevant paid social platforms, taking campaigns from initial planning and activation through to optimisation, testing, reporting and strategic recommendations. You’ll be a senior point of contact for clients, helping them understand not just what is happening within their accounts, but how paid media can drive wider commercial growth.

Key Responsibilities

• Lead paid media strategy across PPC and Paid Social for a portfolio of retail and e-commerce clients.
• Plan, build, manage and optimise campaigns across Google Ads, Microsoft Ads, Meta and additional social platforms.
• Own client budgets, forecasting and media planning, ensuring investment is allocated effectively across channels.
• Analyse performance against KPIs including ROAS, revenue, CPA, CAC and conversion rate.
• Identify opportunities to scale accounts through testing, optimisation and new channel opportunities.
• Develop testing roadmaps across audiences, creative, bidding, campaign structure and landing pages.
• Turn campaign data into clear commercial insights and recommendations for clients.
• Lead regular client calls, performance reviews and strategic presentations.
• Build strong relationships with senior client stakeholders and act as a trusted paid media advisor.
• Work closely with creative, strategy, analytics and account teams to deliver integrated campaigns.
• Support and mentor junior members of the paid media team, providing guidance and quality assurance.
• Stay ahead of developments across Search, Shopping, Performance Max, Paid Social and the wider performance marketing landscape.
• Contribute to pitches, new business opportunities and the continued development of the agency’s paid media proposition.

About You

You’ll ideally have:

• ~4+ years’ experience in paid media, ideally within an agency environment.
• ~ Strong hands-on experience across both PPC and Paid Social.
• ~ Excellent knowledge of Google Ads, including Search, Shopping and Performance Max.
• ~ Strong experience with Meta Ads, with exposure to platforms such as TikTok, Pinterest or LinkedIn beneficial.
• ~ Experience working with retail, e-commerce or DTC brands and a strong understanding of ROAS-led performance marketing.
• ~ Confidence managing significant media budgets across multiple client accounts.
• ~ Strong analytical skills and the ability to turn performance data into actionable recommendations.
• ~ Excellent client-facing and presentation skills.
• ~ Experience mentoring or supporting junior team members.
• ~ A commercial mindset and an understanding of how paid media contributes to wider client growth.

What’s on Offer

• Salary up to £58,000, depending on experience.
• Hybrid working with 2 days per week in the London office.
• The opportunity to work with recognisable retail and e-commerce brands.
• Genuine ownership across both Paid Search and Paid Social.
• A senior position with scope to influence strategy and develop junior talent.
• Supportive agency environment with opportunities for continued progression.