Creative Strategist (Paid Media) in London

Creative Strategist (Paid Media) in London

London Full-Time 45000 - 55000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead creative direction for ecommerce brands in health and wellness across paid and organic channels.
  • Company: Dynamic agency in London focused on innovative marketing strategies.
  • Benefits: Competitive salary up to £60,000, flexible working, and growth opportunities.
  • Other info: Collaborative environment with a focus on creativity and innovation.
  • Why this job: Shape impactful campaigns and drive measurable growth in a vibrant industry.
  • Qualifications: 3+ years in creative strategy with proven success in performance marketing.

The predicted salary is between 45000 - 55000 £ per year.

Creative Strategist

Location

London

Salary

About the Role

We're looking for a Creative Strategist to lead creative direction across paid and organic channels for a portfolio of ecommerce brands within the health and wellness sector.

You'll be responsible for defining creative strategy, developing high-performing concepts, and turning performance insights into actionable creative briefs.

Working closely with paid media and creative teams, you'll help shape campaigns that drive measurable growth.

Key Responsibilities

  • Own creative strategy across multiple client accounts, including messaging, hooks, formats, and testing plans.
  • Write clear, insight-driven creative briefs for designers and content creators.
  • Analyse campaign performance to identify winning creative and optimisation opportunities.
  • Build and manage structured creative testing roadmaps.
  • Align paid and organic content strategies to maximise performance.
  • Present strategy, insights, and results to clients and stakeholders.
  • Stay ahead of platform trends across Meta, Tik Tok, and emerging channels.
  • Use AI tools to accelerate research, ideation, scripting, and creative development.

Requirements

  • 3+ years' experience in creative strategy, performance marketing, or a related field.
  • Demonstrable success creating campaigns that delivered measurable commercial results.
  • Strong understanding of paid media metrics such as CTR, CPA, ROAS, and engagement data.
  • Experience developing both paid and organic content strategies.
  • Confident presenting strategic recommendations to clients or stakeholders.
  • Experience working with ecommerce brands; health and wellness experience is beneficial.
  • Excellent written and verbal communication skills.
  • Comfortable working independently with a high level of ownership.

If you've developed creative strategies that have driven growth for ecommerce brands, we'd love to hear from you.

Creative Strategist (Paid Media) in London employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters

As a Luxury PPC Manager at our company, you will thrive in a fully remote role that offers the flexibility to work from anywhere in the UK while engaging with a portfolio of prestigious luxury brands. We pride ourselves on fostering a collaborative and innovative work culture that encourages professional growth, providing ample opportunities for skill development and career advancement. Join us to make a meaningful impact in the luxury retail space, where your expertise in PPC strategy will be valued and rewarded.

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Contact Details:

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team

We think you need these skills to ace Creative Strategist (Paid Media) in London

Creative Strategy
Performance Marketing
Campaign Analysis
Insight-Driven Brief Writing
Creative Testing Roadmaps
Paid Media Metrics (CTR, CPA, ROAS)
Content Strategy Development