At a Glance
- Tasks: Lead digital marketing campaigns for top artists across social and search platforms.
- Company: A leading record label with a diverse roster of artists.
- Benefits: Up to £50,000 salary, hybrid working, and career growth opportunities.
- Other info: Fast-paced, creative environment with collaboration across teams.
- Why this job: Combine your passion for music with digital marketing to drive fan engagement.
- Qualifications: 3-5 years in digital marketing with strong social media ad experience.
The predicted salary is between 45000 - 50000 £ per year.
About Us
We are a leading record label working with a diverse roster of artists across pop, electronic, hip-hop, and alternative music. We combine culture, creativity, and data to build global fanbases and deliver impactful campaigns.
The Role
We’re looking for a Digital Marketing Manager to lead paid and organic digital campaigns across social and search. You’ll play a key role in driving streams, fan engagement, and audience growth for our artists. This role blends performance marketing with music culture — ideal for someone who understands both platforms and fan behaviour.
Key Responsibilities
- Plan and execute digital marketing campaigns across social (Meta, TikTok, YouTube) and search (Google Ads, YouTube)
- Manage paid media campaigns to drive streams, video views, and fan acquisition
- Collaborate with artist teams to develop campaign strategies for releases
- Oversee organic and paid social alignment for launches and always-on activity
- Analyse campaign performance and optimise based on data and insights
- Manage budgets, pacing, and forecasting across multiple artist campaigns
- Work closely with creative teams on content strategy and ad assets
- Stay on top of platform trends, music culture, and emerging channels
Requirements
- 3–5 years’ experience in digital marketing, paid media, or performance marketing
- Strong hands‑on experience with Meta Ads, TikTok Ads, and Google/YouTube Ads
- Experience running campaigns focused on engagement, video views, or streaming
- Strong understanding of social platforms and audience behaviour
- Ability to balance creative thinking with data‑driven decision making
- Highly organised with experience managing multiple campaigns simultaneously
Nice to Have
- Experience in music, entertainment, or media
- Understanding of streaming platforms (Spotify, Apple Music, YouTube)
- Experience working with artists, talent, or cultural brands
- Familiarity with influencer or creator‑led campaigns
Working Setup
- Full-time role
- Hybrid working (typically 3 days in office, 2 days remote)
- Up to £50,000 depending on experience
What You’ll Get
- Opportunity to work with globally recognised artists
- Fast-paced, creative industry environment
- Strong collaboration across marketing, A&R, and creative teams
- Career growth within a leading record label
Digital Marketing Manager - Music employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Join our dynamic record label, where creativity meets data-driven marketing in the vibrant music industry. As a Digital Marketing Manager, you'll thrive in a fast-paced environment that fosters collaboration and innovation, working alongside globally recognised artists and passionate teams. With opportunities for career growth and a hybrid working model, we offer a unique chance to blend your love for music with impactful digital campaigns.
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Music
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music and marketing industry. Attend gigs, industry events, or even online webinars. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns. Include metrics that highlight your success in driving engagement and streams. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow the latest in music culture and digital marketing. Being knowledgeable about current trends will not only help you in interviews but also show that you're passionate about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to reflect your understanding of our artists and campaigns, and let us know how you can contribute to our success.
We think you need these skills to ace Digital Marketing Manager - Music
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music shine through! We want to see how your passion aligns with our artists and the campaigns we run. Share any relevant experiences that highlight your connection to music culture.
Be Data-Driven:Since this role is all about blending creativity with data, make sure to include specific examples of how you've used data to drive successful campaigns in the past. We love numbers, so don’t shy away from showcasing your analytical skills!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. Show us that you understand what we’re looking for and how you fit into the picture.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Know Your Platforms
Make sure you’re well-versed in the digital marketing platforms mentioned in the job description, like Meta, TikTok, and Google Ads. Familiarise yourself with their latest features and trends, as this will show your passion for the role and your ability to adapt to the fast-paced music industry.
✨Showcase Your Campaign Success
Prepare specific examples of past campaigns you've managed, focusing on engagement and streaming results. Be ready to discuss what strategies worked, what didn’t, and how you used data to optimise performance. This will demonstrate your hands-on experience and analytical skills.
✨Understand Music Culture
Dive deep into the current music trends and the artists the company works with. Being able to discuss how cultural movements influence fan behaviour will set you apart. It shows that you’re not just a marketer but someone who genuinely understands the music scene.
✨Collaboration is Key
Highlight your experience working with creative teams and artist collaborations. Discuss how you’ve successfully aligned marketing strategies with artistic vision in the past. This will illustrate your ability to work cross-functionally, which is crucial for this role.
