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- Tasks: Manage and optimise PPC campaigns to drive performance and ROI.
- Company: Join a dynamic digital team in a fast-paced environment.
- Benefits: Competitive salary, hybrid work options, and career growth opportunities.
- Why this job: Be at the forefront of digital marketing and make a real impact.
- Qualifications: 4+ years of PPC experience and strong analytical skills.
- Other info: Collaborate with creative teams and explore new growth opportunities.
The predicted salary is between 39600 - 66000 £ per year.
Location: Manchester (Hybrid or Office-Based)
Salary: Up to £55,000 (DOE)
Job Type: Full-Time, Permanent
Role Overview
We’re looking for a commercially focused and data-driven PPC Specialist to join our growing digital team. You’ll take ownership of paid search campaigns, driving performance and delivering measurable ROI across multiple platforms. This role is ideal for someone who thrives on optimisation, enjoys working with data, and wants to play a key role in scaling paid media performance within a fast-paced environment.
Key Responsibilities
- Plan, launch and manage PPC campaigns across Google Ads and Microsoft Ads
- Conduct keyword research, audience targeting and competitor analysis
- Monitor and optimise campaigns against KPIs including CPC, CPA, CTR and ROAS
- Manage budgets effectively to maximise return on ad spend
- Write compelling ad copy and run A/B tests to improve performance
- Implement and manage conversion tracking, tagging and attribution
- Produce clear performance reports with actionable insights
- Work closely with wider marketing and creative teams to align strategy
- Identify growth opportunities and new channel testing initiatives
Skills & Experience Required
Essential:
- 4+ years’ experience managing PPC campaigns (agency or in-house)
- Strong hands-on experience with Google Ads
- Solid understanding of bidding strategies and performance optimisation
- Experience with Google Analytics (GA4) and tracking implementation
- Strong analytical mindset with the ability to interpret data and trends
- Confident communicator with the ability to present insights clearly
Desirable:
- Experience with Microsoft Ads
- Paid social knowledge (Meta, LinkedIn, etc.)
- Experience managing large monthly budgets
- Google Ads certifications
- Experience with feed-based or eCommerce campaigns
PPC Specialist in City of London employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Contact Detail:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend PPC meetups or webinars, and don’t be shy about asking for introductions. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Be ready to discuss your past experiences and how you’ve optimised campaigns to drive ROI. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace PPC Specialist in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Show Off Your Data Skills: Since this role is all about being data-driven, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to optimise campaigns and improve ROI. We love numbers that tell a story!
Craft Compelling Cover Letters: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how you can contribute to our team. Keep it engaging and make sure it reflects your personality – we want to get to know you!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Microsoft Ads, as well as any specific campaigns you've managed. Highlight your understanding of key metrics like CPC, CPA, and ROAS, and be prepared to share examples of how you've optimised campaigns in the past.
✨Show Off Your Analytical Skills
Since this role requires a strong analytical mindset, come armed with examples of how you've interpreted data to drive decisions. Discuss any tools you've used, like Google Analytics, and how you've implemented tracking and attribution. This will show that you can not only manage campaigns but also derive actionable insights from performance data.
✨Communicate Clearly
As a PPC Specialist, you'll need to present insights clearly to your team. Practice explaining complex data in simple terms. During the interview, focus on your communication skills by articulating your thought process and strategies. This will demonstrate that you're not just a data whiz but also a team player who can collaborate effectively.
✨Be Ready for Scenario Questions
Expect to face scenario-based questions where you'll need to think on your feet. Prepare for questions about how you'd handle budget management or optimise a poorly performing campaign. Think through your approach to these scenarios beforehand so you can respond confidently and showcase your problem-solving skills.