At a Glance
- Tasks: Lead and optimise paid social campaigns for exciting beauty brands on TikTok and Meta.
- Company: Fast-growing digital agency with a focus on beauty and wellness brands.
- Benefits: Competitive salary, hybrid working, career progression, and access to industry events.
- Other info: Collaborative culture with opportunities for training and platform certifications.
- Why this job: Join a creative team and make an impact in the booming beauty social commerce space.
- Qualifications: 2+ years in Paid Social, experience with TikTok Ads Manager, and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We're partnering with a fast-growing digital agency working with a portfolio of exciting beauty, skincare, cosmetics, and wellness brands. As they continue to expand their social commerce offering, they're looking for a Paid Social Manager with experience across TikTok, Meta, and TikTok Shop to join their team.
The Role
As Paid Social Manager, you'll lead the strategy, execution, and optimisation of paid social campaigns for a range of beauty clients. You'll play a key role in driving performance through social commerce initiatives, particularly TikTok Shop, helping brands grow awareness, engagement, and revenue.
Key Responsibilities
- Plan, launch, and optimise paid social campaigns across TikTok, Meta, Pinterest, and other relevant platforms.
- Develop paid social strategies aligned with client objectives and growth targets.
- Manage TikTok Shop campaigns, including product promotion, creator partnerships, and conversion-focused activity.
- Work closely with influencer, content, and creative teams to maximise campaign performance.
- Analyse campaign results and provide actionable recommendations to improve ROI.
- Manage budgets, pacing, forecasting, and reporting across multiple client accounts.
- Present campaign performance, insights, and strategic recommendations to clients.
- Stay ahead of platform updates, beauty trends, and developments within social commerce.
Requirements
- 2+ years' experience in Paid Social or Performance Marketing.
- Strong hands-on experience with Meta Ads Manager and TikTok Ads Manager.
- Proven experience working with beauty, skincare, cosmetics, wellness, or lifestyle brands.
- Experience managing TikTok Shop campaigns and social commerce strategies.
- Understanding of influencer marketing and creator-led performance campaigns.
- Strong analytical skills with experience using GA4, Looker Studio, and platform reporting tools.
- Agency experience preferred.
- Excellent communication and client management skills.
Desirable
- Experience with TikTok Shop affiliate programmes and creator collaborations.
- Knowledge of customer acquisition, retention, and full-funnel paid social strategies.
- Exposure to UGC-led creative testing and performance optimisation.
What's on Offer
- £40,000–£50,000 salary depending on experience.
- Hybrid working model in London.
- Opportunity to work with leading beauty and skincare brands.
- Fast-growing agency with strong career progression opportunities.
- Collaborative, creative, and performance-driven culture.
- Access to industry events, training, and platform certifications.
Paid Social Manager - Beauty Client in City of London employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Join a dynamic and fast-growing digital agency in London, where you'll have the opportunity to lead innovative paid social campaigns for renowned beauty brands. With a collaborative and performance-driven culture, this role offers excellent career progression, access to industry events, and ongoing training to enhance your skills in the ever-evolving world of social commerce. Embrace the hybrid working model that promotes work-life balance while being part of a creative team dedicated to driving brand success.
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
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We think you need these skills to ace Paid Social Manager - Beauty Client in City of London
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