At a Glance
- Tasks: Manage and optimise paid media campaigns on Google Ads and LinkedIn Ads for B2B clients.
- Company: Join a dynamic team focused on ambitious B2B brands in a hybrid work environment.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a curious and proactive team that values data-driven results.
- Why this job: Take ownership of client strategies and make a real impact on lead generation.
- Qualifications: 3+ years in paid media, strong Google Ads and LinkedIn Ads experience required.
The predicted salary is between 32400 - 39600 £ per year.
Paid Media Manager – B2B Lead Generation
Location
London – Hybrid
Employment Type
Full-time
The Role
We’re looking for an experienced
Paid Media Manager to manage and grow paid campaigns for a portfolio of B2B lead generation clients.
You’ll own strategy, execution and optimisation across
Google Ads and Linked In Ads , with a focus on generating high-quality leads, opportunities and pipeline — not just clicks and low CPLs.
This is a hands-on role combining campaign management, performance analysis and client relationships.
- What You'll Be Doing
- Manage and optimise paid media campaigns across Google Ads and Linked In Ads.
- Develop paid media strategies around clients’ ICPs, commercial goals and sales funnels.
- Manage budgets and identify opportunities to improve performance and scale.
- Analyse performance across CPL, lead quality, MQLs, SQLs and pipeline.
- Run ongoing tests across targeting, creative, messaging, keywords and landing pages.
- Use GA4, GTM and CRM data to understand campaign performance beyond the initial conversion.
- Produce clear, commercially focused reporting and recommendations.
- Lead client conversations around performance, strategy and next steps.
- Work closely with creative, content and wider marketing teams to improve results.
What We're Looking For
- 3+ years’ paid media experience, ideally within an agency.
- Strong hands-on
Google Ads experience.
- Experience running
Linked In Ads for B2B lead generation .
- Good understanding of B2B sales funnels and longer buying cycles.
- Strong analytical and optimisation skills.
- Experience with GA4, GTM and conversion tracking.
- Confident managing multiple client accounts and budgets.
- Commercially minded — you understand the difference between generating more leads and generating better leads .
- Confident communicating with clients and presenting campaign performance.
The Opportunity
You’ll join a growing team working with ambitious B2B brands, with real ownership over client strategy and performance.
We’re looking for someone who is curious, proactive and commercially focused — someone who enjoys getting into the data, testing new ideas and finding ways to generate better results for clients.
Paid Media Manager - B2B in City of London employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
As a Luxury PPC Manager at our company, you will thrive in a fully remote role that offers the flexibility to work from anywhere in the UK while engaging with a portfolio of prestigious luxury brands. We pride ourselves on fostering a collaborative and innovative work culture that encourages professional growth, providing ample opportunities for skill development and career advancement. Join us to make a meaningful impact in the luxury retail space, where your expertise in PPC strategy will be valued and rewarded.
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager - B2B in City of London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tribal Recruitment - The UK's Leading Digital & R2R Recruiters are looking for.
✨Leverage Social Media
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✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Manager - B2B in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tribal Recruitment - The UK's Leading Digital & R2R Recruiters. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tribal Recruitment - The UK's Leading Digital & R2R Recruiters:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tribal Recruitment - The UK's Leading Digital & R2R Recruiters’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Tribal Recruitment - The UK's Leading Digital & R2R Recruiters, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
