Paid Media Analyst

Paid Media Analyst

Full-Time 40000 - 40000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Manage and optimise paid media campaigns across platforms like Meta, Google, and TikTok.
  • Company: Fast-growing D2C agency helping ecommerce brands scale through data-driven marketing.
  • Benefits: Salary up to £40,000, hybrid working, and ongoing training for your growth.
  • Other info: Collaborative team culture with clear progression paths and exposure to high-growth brands.
  • Why this job: Make a real impact on exciting brands while developing your analytical skills.
  • Qualifications: 1-3 years in paid media, strong analytical mindset, and hands-on platform experience.

The predicted salary is between 40000 - 40000 £ per year.

We’re a fast-growing, specialist D2C agency partnering with ambitious ecommerce brands to scale performance through data-driven marketing. From challenger startups to established disruptors, we help brands unlock serious growth across paid media channels. If you’re obsessed with performance, love digging into data, and want to see the direct impact of your work on real brands—this is the place.

We’re looking for a Paid Media Analyst who thrives in a performance-driven environment. You’ll take ownership of campaign execution, optimisation, and reporting across key paid channels—working closely with strategists and creatives to drive measurable growth. This isn’t a “set and forget” role. You’ll be in the engine room—testing, learning, scaling, and constantly pushing performance forward.

What You’ll Be Doing

  • Manage and optimise paid media campaigns across platforms (Meta, Google, TikTok)
  • Analyse performance data to identify trends, insights, and growth opportunities
  • Build and maintain reports that actually mean something (not just vanity metrics)
  • Run A/B tests across audiences, creatives, and landing pages
  • Collaborate with creative and strategy teams to improve ROAS and CAC
  • Support forecasting, budgeting, and scaling strategies for D2C brands
  • Stay ahead of platform updates, trends, and emerging channels

What We’re Looking For

  • 1–3 years’ experience in paid media or performance marketing
  • Strong analytical mindset—you’re comfortable with data and love problem-solving
  • Hands-on experience with platforms like Meta Ads Manager and Google Ads
  • Solid understanding of D2C ecommerce metrics (ROAS, CPA, LTV, etc.)
  • Confident using Excel/Google Sheets (bonus if you love a pivot table)
  • Curious, proactive, and always looking for ways to improve performance
  • Strong communication skills—you can explain the why, not just the what

Bonus Points

  • Experience working with Shopify or other ecommerce platforms
  • Exposure to attribution tools (e.g. GA4, Triple Whale, Northbeam)
  • Creative testing experience or working closely with design teams

What You’ll Get

  • Salary up to £40,000 depending on experience
  • Hybrid working: 3 days per week in our London office
  • Exposure to exciting, high-growth D2C brands
  • A genuinely collaborative team that values ideas over hierarchy
  • Clear progression path in a scaling agency
  • Ongoing training and development (we invest in your growth)

Paid Media Analyst employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters

Join a dynamic digital marketing agency in London that values innovation and collaboration, offering a competitive salary of £38,000 and hybrid working options. With a strong focus on employee growth, you will have access to training and professional development opportunities while managing diverse client accounts in a fast-paced environment. This is an excellent place for passionate digital marketers to enhance their PPC and SEO skills and advance their careers.

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Contact Details:

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Paid Media Analyst

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your analytical mindset and hands-on experience.

Tip Number 3

Prepare for interviews by brushing up on key metrics like ROAS and CPA. Be ready to discuss how you've used data to drive performance in previous roles—this is your chance to shine!

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.

We think you need these skills to ace Paid Media Analyst

Paid Media Campaign Management
Data Analysis
Performance Optimisation
A/B Testing
Meta Ads Manager
Google Ads
D2C Ecommerce Metrics

Some tips for your application 🫡

Tailor Your CV:Make sure your CV speaks directly to the role of Paid Media Analyst. Highlight your experience with paid media campaigns and any specific platforms you've worked on, like Meta or Google Ads. We want to see how your skills align with our needs!

Show Off Your Analytical Skills:Since we're all about data-driven marketing, don’t shy away from showcasing your analytical mindset. Include examples of how you've used data to drive performance in past roles. We love a good story about problem-solving!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can contribute to our team. Be sure to mention any relevant experience with D2C brands or ecommerce metrics.

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to showcase your talents. Plus, we love seeing candidates who take that extra step!

How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters

Know Your Numbers

As a Paid Media Analyst, you'll need to be comfortable with data. Brush up on key metrics like ROAS, CPA, and LTV before the interview. Be ready to discuss how you've used these metrics in past campaigns to drive performance.

Showcase Your Analytical Skills

Prepare examples of how you've analysed performance data to identify trends and insights. Think about specific campaigns where your analysis led to actionable changes. This will demonstrate your problem-solving abilities and analytical mindset.

Familiarise Yourself with Platforms

Make sure you’re well-versed in the platforms mentioned in the job description, like Meta Ads Manager and Google Ads. If you can, bring examples of successful campaigns you've managed on these platforms to the table.

Collaborate and Communicate

Since the role involves working closely with strategists and creatives, think about how you can showcase your communication skills. Prepare to discuss how you've collaborated with teams in the past to improve campaign performance and achieve goals.