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- Tasks: Lead PPC campaigns to drive revenue and optimise performance across Google and Microsoft.
- Company: Dynamic eCommerce business in Manchester with a hybrid work model.
- Benefits: Competitive salary, bonus scheme, and standard benefits package.
- Other info: Join a fast-paced environment with opportunities for growth and innovation.
- Why this job: Take charge of impactful PPC strategies and shape the future of digital marketing.
- Qualifications: Strong PPC experience, analytical skills, and a commercial mindset.
The predicted salary is between 60000 - 80000 £ per year.
A leading UK eCommerce business is hiring a Head of PPC to take ownership of paid search and shopping performance across a large and complex product catalogue. This role is focused on driving revenue and efficiency through Google and Microsoft channels, with responsibility for how campaigns are structured, optimised, and scaled.
As Head of PPC, you will lead all paid search and shopping activity, ensuring campaigns deliver strong commercial performance. This is a hands-on role where you’ll be directly involved in campaign management, while also shaping how PPC operates across the business.
Key Responsibilities- Own paid search and shopping performance across Google Ads and Microsoft Ads
- Define and improve campaign structures to support scale and efficiency
- Oversee how product data is used within campaigns to maximise visibility and results
- Monitor performance closely and make ongoing optimisations
- Align PPC activity with trading priorities such as stock, pricing, and promotions
- Identify opportunities to grow revenue and improve efficiency
- Test new approaches, campaign types, and optimisation strategies
- Ensure tracking, measurement, and reporting are accurate and reliable
- Strong experience in PPC, with a focus on paid search and/or shopping
- Experience managing large or complex eCommerce accounts
- Good understanding of Google Shopping and product data
- Commercial mindset with a focus on revenue and efficiency
- Comfortable working both strategically and hands-on
- Strong analytical skills and attention to detail
- Experience with Microsoft Ads
- Familiarity with feed management tools
- Experience with analytics platforms such as GA4
Full-time role, Hybrid: 3 days per week in Manchester office
Package£60,000 – £80,000 salary depending on experience, Bonus or incentive scheme, Standard benefits package
Head of PPC in Manchester employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Contact Detail:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PPC in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend PPC events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, results, and any innovative strategies you've implemented. This will give you an edge when discussing your experience in interviews.
✨Tip Number 3
Prepare for interviews by brushing up on the latest PPC trends and tools. Be ready to discuss how you can drive revenue and efficiency for the company, especially using Google and Microsoft channels.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of PPC in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of PPC role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase any successful campaigns you've managed. We want to see how you can drive revenue and efficiency!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've optimised PPC campaigns in the past and how you align with our commercial mindset.
Show Off Your Analytical Skills: Since this role requires strong analytical skills, make sure to mention any tools or platforms you’ve used for tracking and reporting. We love numbers, so if you can quantify your achievements, do it! It’ll help us see your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge, especially around Google Ads and Microsoft Ads. Be ready to discuss specific strategies you've used in the past to optimise campaigns and drive revenue.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've monitored performance and made data-driven decisions to improve campaign efficiency. This will show that you can align PPC activity with trading priorities effectively.
✨Be Hands-On and Strategic
This role is both strategic and hands-on, so be ready to talk about your experience in managing complex eCommerce accounts. Share instances where you've directly managed campaigns while also shaping broader PPC strategies.
✨Stay Current with Trends
The digital marketing landscape is always changing, so keep yourself updated on the latest PPC trends and tools. Mention any new approaches or optimisation strategies you've tested recently, as this shows you're proactive and forward-thinking.