At a Glance
- Tasks: Lead PPC campaigns to drive revenue and optimise performance across Google and Microsoft.
- Company: Dynamic eCommerce business in Manchester with a focus on innovation.
- Benefits: Competitive salary, bonus scheme, and standard benefits package.
- Other info: Hybrid working model with opportunities for professional growth.
- Why this job: Take charge of impactful PPC strategies and shape the future of digital marketing.
- Qualifications: Strong PPC experience, analytical skills, and a commercial mindset.
The predicted salary is between 60000 - 80000 £ per year.
A leading UK eCommerce business is hiring a Head of PPC to take ownership of paid search and shopping performance across a large and complex product catalogue. This role is focused on driving revenue and efficiency through Google and Microsoft channels, with responsibility for how campaigns are structured, optimised, and scaled.
As Head of PPC, you will lead all paid search and shopping activity, ensuring campaigns deliver strong commercial performance. This is a hands-on role where you’ll be directly involved in campaign management, while also shaping how PPC operates across the business.
Key Responsibilities- Own paid search and shopping performance across Google Ads and Microsoft Ads
- Define and improve campaign structures to support scale and efficiency
- Oversee how product data is used within campaigns to maximise visibility and results
- Monitor performance closely and make ongoing optimisations
- Align PPC activity with trading priorities such as stock, pricing, and promotions
- Identify opportunities to grow revenue and improve efficiency
- Test new approaches, campaign types, and optimisation strategies
- Ensure tracking, measurement, and reporting are accurate and reliable
- Strong experience in PPC, with a focus on paid search and/or shopping
- Experience managing large or complex eCommerce accounts
- Good understanding of Google Shopping and product data
- Commercial mindset with a focus on revenue and efficiency
- Comfortable working both strategically and hands-on
- Strong analytical skills and attention to detail
- Experience with Microsoft Ads
- Familiarity with feed management tools
- Experience with analytics platforms such as GA4
Full-time role Hybrid: 3 days per week in Manchester office
Package£60,000 – £80,000 salary depending on experience Bonus or incentive scheme Standard benefits package
Head of PPC employer: Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Join a leading UK eCommerce business in Manchester as the Head of PPC, where you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. With a competitive salary and a comprehensive benefits package, this role offers the unique opportunity to directly influence campaign performance while working alongside a talented team in a hybrid environment that balances office and remote work. Embrace your potential in a company that values your contributions and supports your professional development.
Contact Details:
Tribal Recruitment - The UK's Leading Digital & R2R Recruiters Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of PPC
✨Get to Know Your E-commerce Community
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✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters as a Head of PPC, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Tribal Recruitment - The UK's Leading Digital & R2R Recruiters’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of PPC.
We think you need these skills to ace Head of PPC
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Tribal Recruitment - The UK's Leading Digital & R2R Recruiters's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Tribal Recruitment - The UK's Leading Digital & R2R Recruiters uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Tribal Recruitment - The UK's Leading Digital & R2R Recruiters. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
