At a Glance
- Tasks: Manage and optimise PPC and paid social campaigns for impactful sectors.
- Company: Dynamic agency focused on healthcare, education, and travel.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a team that values innovation and collaboration.
- Why this job: Make a real difference while honing your skills in a creative environment.
- Qualifications: Experience in paid media and a passion for data-driven results.
The predicted salary is between 36000 - 60000 £ per year.
Get AI‑powered advice on this job and more exclusive features.
Paid Media Specialist
Location: Hybrid (London)
Type: Full‑time
We’re looking for a Paid Media Specialist to take ownership of PPC and paid social campaigns for clients in healthcare, education, and travel. This is a role where your skills in paid media will directly influence how people access care, learning, and life‑changing experiences.
You’ll be hands‑on with campaign setup, optimisation, and reporting, working across multiple platforms to deliver measurable results while keeping campaigns creative and engaging. If you enjoy the variety of switching between PPC and paid social, and want to apply your expertise in sectors that truly make a difference, this could be the role for you.
What you’ll do
- Plan, manage, and optimise PPC and paid social campaigns across Meta, Tik Tok, LinkedIn, Google and other key platforms
- Balance budgets effectively to meet client KPIs and ROI goals
- Carry out keyword research, audience targeting, and ad testing to improve performance
- Analyse data, produce clear reports, and present insights to clients and internal teams
- Collaborate with creative and content teams to deliver ads that resonate with target audiences
- Stay ahead of trends in both PPC and paid social, applying new ideas to campaigns
What we’re looking for
- Hands‑on experience running PPC and paid social campaigns, ideally for healthcare, education, or travel clients
- Strong understanding of Google Ads, Meta Ads Manager, and other paid media platforms
- Comfortable analysing performance data and translating it into actionable steps
- Organised and proactive, with the ability to manage multiple accounts or projects at once
- A mix of creative thinking and analytical skills — knowing how to test, learn, and optimise effectively
- Hybrid working with flexibility to balance office and remote time
- Work with clients that make a real difference in people’s lives across healthcare, education, and travel
- Autonomy to manage your own PPC and paid social campaigns, with the support of a collaborative team
- Access to leading tools, training, and opportunities for career growth
- A culture that values curiosity, initiative, and sharing new ideas
Seniority level: Mid‑Senior level
Job function: Advertising
Paid Media Specialist employer: Tribal Digital - Data Driven Digital Recruitment
As a Paid Media Specialist at our London-based company, you'll thrive in a dynamic and supportive work culture that values creativity and innovation. We offer competitive benefits, including flexible working arrangements and opportunities for professional development, ensuring you can grow your skills while making a meaningful impact in sectors like healthcare and education. Join us to be part of a team that not only drives results but also fosters a collaborative environment where your contributions truly matter.
Contact Details:
Tribal Digital - Data Driven Digital Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tribal Digital - Data Driven Digital Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tribal Digital - Data Driven Digital Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tribal Digital - Data Driven Digital Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tribal Digital - Data Driven Digital Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tribal Digital - Data Driven Digital Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tribal Digital - Data Driven Digital Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tribal Digital - Data Driven Digital Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tribal Digital - Data Driven Digital Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tribal Digital - Data Driven Digital Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tribal Digital - Data Driven Digital Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
