Head of PPC in Kingston upon Hull

Head of PPC

Salary: £65,000 – £85,000 (DOE)

Experience Required: Previous experience in a Head of PPC role

The Role

We’re looking for an experienced Head of PPC to lead and scale a high-performing paid search function. This is a senior leadership role, combining strategic ownership with hands-on expertise, where you’ll shape channel direction, mentor teams, and deliver measurable commercial impact for clients or the business.

You’ll be responsible for setting best-in-class PPC standards, evolving the offering, and ensuring performance keeps pace with platform innovation and client objectives.

Key Responsibilities

• Own and lead the PPC function, setting strategy, standards, and best practice
• Manage, mentor, and develop PPC Managers and Executives
• Oversee large-scale PPC accounts and portfolios across Google Ads and Microsoft Ads
• Drive innovation across automation, AI, scripts, and bidding strategies
• Partner with senior stakeholders to align PPC with wider performance and business goals
• Ensure forecasting, budgeting, and performance reporting are commercially robust
• Lead new business pitches and support client growth opportunities
• Stay ahead of platform changes and translate them into clear strategies

What We’re Looking For

• Proven experience in a Head of PPC or equivalent senior leadership role
• Deep technical expertise across Google Ads and Microsoft Ads
• Strong people leadership and team-development experience
• Commercial mindset with experience managing significant budgets
• Confident presenting strategy and performance to senior stakeholders
• Experience scaling teams, processes, and PPC frameworks
• Agency or in-house experience welcomed