At a Glance
- Tasks: Lead paid search strategy and optimise campaigns for diverse ecommerce clients.
- Company: Tribal Digital, a fast-growing ecommerce marketing agency in Glasgow.
- Benefits: Up to £45,000 salary, hybrid work, 25 days holiday, and career development.
- Other info: Join a creative team that values diversity and innovation.
- Why this job: Make a real impact on client success while growing your PPC expertise.
- Qualifications: 3+ years of PPC experience and strong analytical skills required.
The predicted salary is between 36000 - 54000 £ per year.
Salary: Up to £45,000 per annum
Location: Glasgow (Hybrid – 2 days in office minimum)
Type: Full-time, Permanent
About Us
At Tribal Digital, we’re an ambitious ecommerce marketing agency helping brands grow through intelligent, data-driven digital campaigns. Our team of strategists, creatives, and performance marketers work collaboratively to deliver measurable results that move the needle for our clients.
We’re growing fast – and we’re looking for a talented PPC Manager to take the lead on paid search strategy across our diverse portfolio of ecommerce clients.
The Role
As our PPC Manager, you’ll be responsible for planning, executing, and optimising paid advertising campaigns across Google Ads and Microsoft Ads. You’ll manage budgets, analyse performance data, and continuously test and refine strategies to maximise ROI. This is a hands-on role where you’ll have real ownership, managing a variety of ecommerce clients with different goals, audiences, and challenges. You’ll also play a key part in mentoring junior members of the performance team and shaping our agency’s paid media offering.
Key Responsibilities
- Develop and manage PPC strategies across Google and Microsoft Ads.
- Optimise campaigns for ROAS, CPA, and revenue growth through data-led decisions.
- Conduct keyword research, ad copy testing, and audience segmentation.
- Manage Shopping campaigns and feed optimisation for ecommerce clients.
- Report on performance and insights to clients, communicating results clearly and confidently.
- Collaborate with the wider digital team on landing page optimisation and cross-channel strategy.
- Stay on top of industry trends and platform updates to keep campaigns performing at their best.
- Support new business pitches with PPC insights and performance forecasts.
About You
- 3+ years’ experience managing PPC campaigns, ideally within an agency environment.
- Proven track record of delivering performance for ecommerce brands.
- Strong analytical skills with a deep understanding of Google Analytics, GA4, and tracking solutions.
- Confident managing budgets across multiple accounts and platforms.
- Excellent communication and client relationship skills.
What We Offer
- Competitive salary up to £45,000 (DOE).
- Hybrid working (2–3 days per week in our Glasgow office).
- 25 days holiday + bank holidays.
- Ongoing training, development, and career progression opportunities.
- A collaborative, supportive team that values creativity and innovation.
Diversity & Inclusion at Tribal Digital
At Tribal Digital, we believe diversity drives creativity and innovation. We welcome people of every background, identity, and experience — because great ideas come from different perspectives. If you’re passionate about what we do, we want to hear from you — even if you don’t tick every box.
Paid Search Manager in Glasgow employer: Tribal Digital - Data Driven Digital Recruitment
At Tribal Digital, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our Glasgow-based team enjoys the flexibility of hybrid working, competitive salaries, and ample opportunities for professional growth through ongoing training and mentorship. Join us to be part of a diverse and inclusive environment where your contributions truly make a difference in driving success for our ecommerce clients.
Contact Details:
Tribal Digital - Data Driven Digital Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local meetups, or join online forums. The more people you know, the better your chances of landing that PPC Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss your strategies and how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Paid Search Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the PPC Manager role. Highlight your achievements in managing PPC campaigns, especially in ecommerce, to show us you’re the right fit.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about paid search and how your experience aligns with our agency's goals. Be genuine and let your personality come through.
Showcase Your Analytical Skills:Since we love data-driven decisions, make sure to include examples of how you've used analytics to optimise campaigns. Share specific metrics or results to demonstrate your impact on previous projects.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Tribal Digital - Data Driven Digital Recruitment
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Since this role is all about data-driven decisions, come prepared with examples of how you've used analytics to optimise campaigns. Talk about your experience with Google Analytics and GA4, and be ready to explain how you track performance metrics like ROAS and CPA.
✨Show Off Your Communication Skills
As a PPC Manager, you'll need to communicate insights clearly to clients. Practice explaining complex data in simple terms. Think of examples where you've successfully reported on campaign performance and how you handled client relationships.
✨Stay Ahead of Trends
The digital marketing landscape is always changing, so show that you're on top of industry trends. Mention any recent updates or changes in PPC strategies that you've implemented. This demonstrates your commitment to continuous learning and improvement.
