Head of PPC
Salary: £65,000 – £85,000 (DOE)
Experience Required: Previous experience in a Head of PPC role
The Role
We\'re looking for an experienced Head of PPC to lead and scale a high-performing paid search function. This is a senior leadership role, combining strategic ownership with hands-on expertise, where you\'ll shape channel direction, mentor teams, and deliver measurable commercial impact for clients or the business.
You\'ll be responsible for setting best-in-class PPC standards, evolving the offering, and ensuring performance keeps pace with platform innovation and client objectives.
Key Responsibilities
- Own and lead the PPC function, setting strategy, standards, and best practice
- Manage, mentor, and develop PPC Managers and Executives
- Oversee large-scale PPC accounts and portfolios across Google Ads and Microsoft Ads
- Drive innovation across automation, AI, scripts, and bidding strategies
- Partner with senior stakeholders to align PPC with wider performance and business goals
- Ensure forecasting, budgeting, and performance reporting are commercially robust
- Lead new business pitches and support client growth opportunities
- Stay ahead of platform changes and translate them into clear strategies
What We\'re Looking For
- Proven experience in a Head of PPC or equivalent senior leadership role
- Deep technical expertise across Google Ads and Microsoft Ads
- Strong people leadership and team-development experience
- Commercial mindset with experience managing significant budgets
- Confident presenting strategy and performance to senior stakeholders
- Experience scaling teams, processes, and PPC frameworks
- Agency or in-house experience welcomed
Contact Details:
Tribal Digital - Data Driven Digital Recruitment Recruitment Team
