At a Glance
- Tasks: Lead growth strategies for an innovative AI startup in the property sector.
- Company: Exciting early-stage startup revolutionising letting and estate agencies with AI.
- Benefits: Founding role with autonomy, direct founder collaboration, and career growth potential.
- Other info: Join a small team and build something impactful from the ground up.
- Why this job: Be a pioneer in shaping the future of AI in real estate.
- Qualifications: 4+ years in startups, demand generation experience, and hands-on AI knowledge.
The predicted salary is between 59400 - 72600 £ per year.
Location: London (5 days a week in the office)
We're partnered with an early-stage startup building AI software for UK letting and estate agencies. Their product sits on top of an agency's existing systems and automates the operational work - prospecting, viewings, maintenance, compliance and arrears - including an AI agent that picks up the calls the branch can't get to. The product works. The market doesn't know it yet. This is a founding commercial hire.
The Role
This is the company's founding Growth hire - you'll own the growth function and build the team behind you. Residential agents are busy, sceptical, and have been pitched a dozen "AI" tools this year that all overclaimed. The job is to cut through that: find the message that makes an agent lean in, build the engine that puts the product in front of every agency in the country, and make it the first name they think of for AI in their business.
What You'll Be Doing
- Setting the positioning and message that makes a busy, sceptical letting agent lean in, and proving it lands
- Building the demand engine - content, events, organic, founder-led and paid social - with significant autonomy to define the GTM approach as well as execute it
- Owning the funnel from first touch to qualified demo, and handing sales a consistent flow they can work
- Getting close to the customer - talking to agents, sitting on sales calls, and turning what you hear into message and campaigns that drive results
- Measuring every channel you build, knowing what's working and why, and acting on it
- Hiring and building a small team once the motion is working and the playbook exists
The Ideal Candidate Will Have
- 4+ years' experience, including time at a startup from an early stage (pre-seed or seed through Series A/B/C) - you've been part of a company as it scaled, not just joined once things were already working
- A track record of building demand from near-zero in a vertical or SMB B2B market, with direct, demonstrable contribution to that success
- Comfort selling something the market doesn't yet know it needs, to a non-technical, time-poor, sceptical buyer
- A fast-moving, lean way of working, with the initiative to solve problems as they come up
- Hands-on experience with AI in your own work - a Custom GPT, an LLM-powered automation, a prompt-engineered workflow, a side project - or a clear plan to get there before starting
Not for You If
- You've only ever tuned an existing funnel, rather than built one from scratch
- You'd rather manage agencies and vendors than do the work yourself
Why Join
- A true ground-floor, founding seat - build the growth and marketing function from scratch, not inherit one
- Significant autonomy to define the go-to-market approach, not just execute someone else's plan
- Work directly with the founders on a small team building a new category
- Real room to grow into building and leading a team as the function scales
Growth Specialist in London employer: trg.
As a Lead Data Engineer at our innovative AI startup in London, you'll be at the forefront of building cutting-edge data architecture from scratch, with direct access to the founders and significant influence over the product roadmap. We foster a dynamic work culture that values creativity and ownership, offering meaningful equity and the opportunity to shape the future of a disruptive technology in a rapidly evolving market. Join us for a rewarding career where your contributions will directly impact our success and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for trg. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like trg. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with trg. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at trg.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit trg.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of trg.:Show us that you’ve done your homework! In your application, briefly mention what you admire about trg.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at trg.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at trg. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At trg., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
