At a Glance
- Tasks: Lead innovative marketing strategies to drive demand and impact in financial services.
- Company: Join TRG Screen, a leader in subscription management technology.
- Benefits: Competitive salary, remote work, and opportunities for growth.
- Other info: Diverse and inclusive workplace where your contributions truly matter.
- Why this job: Be the first dedicated Demand Generation hire and shape our marketing future.
- Qualifications: 3+ years in B2B SaaS demand generation with a proven track record.
The predicted salary is between 35000 - 40000 £ per year.
Join TRG Screen: Building World-Class Teams. One Expert at a Time. Are you ready to be part of a dynamic team at the forefront of subscription spend management innovation? At TRG Screen, we're not just redefining how organizations manage their subscription expenses – we're shaping the future of the industry. With cutting-edge solutions and a commitment to excellence, we empower businesses around the globe to optimize their subscription investments and drive sustainable growth.
About TRG Screen
TRG Screen is the leading provider of market data and subscription management technology and automation solutions, tailored to the unique needs of financial institutions and legal firms. Our integrated suite of solutions includes market data and subscription spend management, usage management, compliance reporting, and comprehensive managed services, which hundreds of clients worldwide use to remove cumbersome and inaccurate manual processes and gain control over market data and subscription costs at scale.
The Role
TRG Screen are looking for a Demand Generation Specialist to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services. As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels.
Responsibilities
- ABM Strategy
- Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities.
- Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce.
- Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless sales handoff.
- Hands-On Campaign Execution
- Brief and guide the creation of bespoke landing pages, email sequences, and webinars.
- Coordinate geo-targeted plays and joint sales and marketing motions.
- Reporting & Analytics
- Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence.
- Deliver clear reporting that demonstrates program ROI and informs ongoing strategy.
- Sales Enablement & Customer Marketing
- Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behaviour.
- Develop pitch decks and email sequences informed by call data.
- Support customer marketing through nurture sequences for at-risk and expansion accounts.
- Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell.
Skills and Qualifications
- 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs.
- A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it.
- Sales-credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences.
- Hands-on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform.
- Strong communicator with the ability to collaborate effectively with small, cross-functional teams.
- Fully remote-ready with a self-directed working style.
- Experience in financial services or data-driven B2B environments is a plus.
Salary Range: £35,000 - £40,000 GBP
Join TRG Screen and unlock your potential in an environment where innovation thrives, opportunities abound, and your contributions make a difference. We are an equal opportunities employer. We recognise and value the power of diversity in our workplace and are committed to being an employer of choice for everyone. We welcome and encourage applicants from all backgrounds. All applications for employment are considered strictly on the basis of merit.
At TRG Screen, we understand that diverse and inclusive teams are not just beneficial, they are essential to our success. We recognize that embracing diverse perspectives, backgrounds, and experiences fosters innovation, enhances problem-solving capabilities, and drives better business outcomes. By cultivating a culture of inclusion where every voice is heard and valued, we empower our world-class teams to thrive, excel, and drive positive change.
We are proud of our diverse workforce and are dedicated to creating a safe and welcoming environment for all employees. People from various ethnicities, ages, genders, and abilities are encouraged to apply.
Demand Generation Manager in Belfast employer: TRG Screen
At TRG Screen, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our dynamic work environment, where your contributions directly impact the future of subscription management. With a focus on diversity and inclusion, we offer meaningful opportunities for advancement while ensuring that every team member feels valued and empowered to excel.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your work and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their mission and values, especially around subscription management innovation.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reiterate your interest in joining TRG Screen.
We think you need these skills to ace Demand Generation Manager in Belfast
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience in B2B SaaS demand generation and any specific ABM strategies you've successfully implemented. We want to see how your skills align with our mission!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you’ve driven pipeline results in previous roles. We love numbers that tell a story, so make sure to include them in your application.
Be Authentic:Let your personality shine through in your written application. We’re looking for someone who’s not only skilled but also a great fit for our dynamic team. Share your passion for subscription management and how you can contribute to our innovative culture.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates about your application status. Let’s get started on this journey together!
How to prepare for a job interview at TRG Screen
✨Know Your ABM Inside Out
Make sure you understand Account-Based Marketing (ABM) thoroughly. Be ready to discuss how you would design and execute tiered ABM programmes, and have examples of past successes in similar roles. This will show that you're not just familiar with the concept but can also apply it effectively.
✨Showcase Your Data Skills
Since this role involves a lot of reporting and analytics, be prepared to talk about your experience with tools like HubSpot and Salesforce. Bring specific examples of how you've used data to drive marketing decisions and improve campaign performance. This will demonstrate your analytical mindset and ability to leverage data for success.
✨Prepare for Sales Collaboration
This position requires close collaboration with sales teams, so think about how you've worked with sales in the past. Be ready to share examples of how you've developed sales enablement materials or coordinated campaigns that bridge marketing and sales efforts. This will highlight your teamwork skills and understanding of the sales process.
✨Emphasise Your Strategic Thinking
As a Demand Generation Manager, you'll need to be both strategic and hands-on. Prepare to discuss how you balance these two aspects in your work. Share instances where you've crafted a strategy and then rolled up your sleeves to execute it. This will show that you can think big while also getting into the nitty-gritty details.
