At a Glance
- Tasks: Lead ABM strategy and execution for priority accounts, driving pipeline with data insights.
- Company: Join TRG Screen, a forward-thinking B2B SaaS company with a remote-first culture.
- Benefits: Enjoy a fully remote role with competitive pay and opportunities for professional growth.
- Other info: Collaborative environment that values strategic thinkers and innovative ideas.
- Why this job: Make a real impact by shaping demand generation strategies for key accounts.
- Qualifications: 3+ years in B2B SaaS demand generation and strong data-driven content skills.
The predicted salary is between 50000 - 65000 £ per year.
TRG Screen is seeking a Demand Generation Specialist to lead ABM strategy and execution for 50–100 priority accounts.
You will build repeatable programs, align with sales enablement, and drive pipeline using data from Hub Spot and Salesforce while delivering actionable insights and ROI reporting.
The role is fully remote‑ready, requires 3+ years in B2B Saa S demand generation, and values strategic thinkers who can translate data into compelling content and sequences for the sales team.
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ABM Demand Gen Lead (Remote) | B2B SaaS employer: TRG Screen
TRG Screen is an excellent employer, offering a supportive and diverse work environment in the vibrant city of Belfast. Employees benefit from opportunities for professional growth and development, while being part of a global team that values collaboration and innovation in transforming complex revenue data into actionable insights. With a focus on aligning cross-functional teams and executing go-to-market strategies, TRG Screen fosters a culture where meaningful contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land ABM Demand Gen Lead (Remote) | B2B SaaS
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TRG Screen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TRG Screen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TRG Screen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TRG Screen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ABM Demand Gen Lead (Remote) | B2B SaaS
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TRG Screen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TRG Screen:Show us that you’ve done your homework! In your application, briefly mention what you admire about TRG Screen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TRG Screen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TRG Screen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TRG Screen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
