At a Glance
- Tasks: Lead innovative marketing strategies and drive measurable impact in subscription management.
- Company: Join TRG Screen, a leader in subscription spend management technology.
- Benefits: Flexible remote work, competitive salary, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace that values every voice.
- Why this job: Be the first dedicated Demand Generation hire and shape impactful marketing strategies.
- Qualifications: 3 years in B2B SaaS demand generation with a focus on ABM.
The predicted salary is between 50000 - 65000 £ per year.
Join TRG Screen: Building World-Class Teams. One Expert at a Time. Are you ready to be part of a dynamic team at the forefront of subscription spend management innovation? At TRG Screen, we're not just redefining how organizations manage their subscription expenses; we're shaping the future of the industry. With cutting-edge solutions and a commitment to excellence, we empower businesses around the globe to optimize their subscription investments and drive sustainable growth.
About TRG Screen: TRG Screen is the leading provider of market data and subscription management technology and automation solutions, tailored to the unique needs of financial institutions and legal firms. Our integrated suite of solutions includes market data and subscription spend management, usage management, compliance reporting, and comprehensive managed services, which hundreds of clients worldwide use to remove cumbersome and inaccurate manual processes and gain control over market data and subscription costs at scale.
The Role: TRG Screen are looking for a Demand Generation Specialist to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services. As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels.
Responsibilities:
- Design and execute tiered ABM programs (1:few and 1:1) targeting 50-100 priority financial services accounts across new logo and whitespace opportunities.
- Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce.
- Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless sales handoff.
- Brief and guide the creation of bespoke landing pages, email sequences, and webinars.
- Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence.
- Leverage Gong insights to identify patterns in objections, wins, and buyer behaviour.
- Develop pitch decks and email sequences informed by call data.
- Support customer marketing through nurture sequences for at-risk and expansion accounts.
Skills and Qualifications:
- 3 years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs.
- A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it.
- Sales-credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences.
- Hands-on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform.
- Strong communicator with the ability to collaborate effectively with small, cross-functional teams.
- Fully remote-ready with a self-directed working style.
- Experience in financial services or data-driven B2B environments is a plus.
Join TRG Screen and unlock your potential in an environment where innovation thrives, opportunities abound, and your contributions make a difference. We are an equal opportunities employer. We recognise and value the power of diversity in our workplace and are committed to being an employer of choice for everyone. We welcome and encourage applicants from all backgrounds. All applications for employment are considered strictly on the basis of merit.
Privacy Notice for Applicants: TRG Screen is committed to protecting your privacy and handling your personal information responsibly. Information you provide during the recruitment process will be collected, processed, and stored in accordance with our Privacy Policy.
Demand Generation Manager in Belfast employer: TRG Screen/Axon FS
At TRG Screen, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our dynamic work environment in New York City not only encourages professional growth through diverse opportunities but also offers a chance to make a meaningful impact in the subscription management industry. With a commitment to excellence and a supportive team, you'll find your ambitions aligned with our mission to revolutionise how businesses manage their subscription expenses.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TRG Screen/Axon FS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TRG Screen/Axon FS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TRG Screen/Axon FS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TRG Screen/Axon FS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TRG Screen/Axon FS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TRG Screen/Axon FS:Show us that you’ve done your homework! In your application, briefly mention what you admire about TRG Screen/Axon FS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TRG Screen/Axon FS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TRG Screen/Axon FS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TRG Screen/Axon FS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
